Noah Kagan is founder and Chief Sumo at sumo.com, AppSumo and kingsumo.com. He’s built two multi-million dollar businesses and grown an email list of over 700,000 subscribers. He’s also the host of Noah Kagan Presents podcast. Noah is an incredible marketer, and one of the most resourceful business people I know. In this episode we… Continue Reading Noah Kagan: Profit vs. Revenue, Staying Relevant and Knowing What’s Working (FS353)
About 7 years ago I wrote about how the search relevancy algorithms were placing heavy weighting on brand-related signals after Vince & Panda on the (half correct!) presumption that this would lead to excessive industry consolidation which in turn would force Google to turn the dials in the other direction. My thesis was Google would… Continue Reading Brands vs Ads
Written By: Erin Jordan, Jonah Ortiz, & Sean Pinto. Frequently Asked Questions What is BigQuery? BigQuery was introduced by Google as a scalable solution to data warehousing to give enterprises more flexibility with their data. BigQuery is a serverless cloud data warehouse that allows users to query and join various datasets in a user-friendly interface at… Continue Reading Google BigQuery FAQs Answered
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web… Powered by WPeMatico
Marketers aren’t always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy. Chances are, both SEO and PPC can be useful. To figure out what they can do for your marketing, check out this infographic. Read the full article at MarketingProfs Powered by WPeMatico
Posted by BritneyMuller There’s a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what… Continue Reading What Is BERT? – Whiteboard Friday
Without giving away specific details in a proposal, here are some key indicators to assess if a client’s team will actually support your recommendations. Please visit Search Engine Land for the full article. Powered by WPeMatico
When running social media for your business, it’s important to be on top of all aspects of your accounts. This can even include your post archives, and tweets your company (and past marketers) may have published years ago. While it might seem silly to spend any time searching your Twitter history and navigating through past… Continue Reading How to search your Twitter history and why you want to
We spend so much time working, but much of that time is not terribly productive. This became shockingly clear when I read the new State of Work 2020 research from my friends at Workfront. It’s a remarkable report, by far the best of its kind. They surveyed nearly four thousand knowledge workers from around the globe… Continue Reading Statistics That Matter About The State of Work
How many times have you quoted a metric plucked from Google Analytics without really knowing what it means? Fear not, you’re not alone. For far too long now, marketers have had misconceptions over how to define one particular metric – bounce rate, either confusing it for exit rate or adding non-existent criteria. So, we’ve put… Continue Reading Want to reduce your bounce rate, but what does that actually mean?
We know that serious social media influencers can create an “unfair advantage” for you because they are trusted and their audiences listen to them daily. The big question for marketers isn’t whether influencers create value for brands. It’s what that value is–or, more specifically, how do we measure it. Read the full article at MarketingProfs… Continue Reading Eight Practical Yet Powerful KPIs for Measuring Influencer Performance
The big tech companies are already the subject of extensive regulatory scrutiny in the European Union. Now, they’re set to face some more heat over political ads. In a bid to push for transparency in political campaigning, the EU is said to be considering new regulations so that “people know who is behind the campaigning, who… Continue Reading The EU is coming after big tech again — this time for political ads
Children’s first response to a doctor’s needle or endoscope might be overwhelming panic, but VR headsets are proving a viable alternative to sedation.Read More Powered by WPeMatico
Is there a benefit to making your brand a dinosaur? No, I’m not using the phrase glibly to describe businesses that are out-of-touch or behind the times. I’m talking about businesses that really do make the dinosaur one of the key theme images of the brand. If your brand is a dinosaur, you have a… Continue Reading The Jurassic Task Of Branding With Dinosaurs
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new tools to help creators start their own IGTV series with special guest, Rebekah Radice. We also… Continue Reading Instagram Launches IGTV Series Tools: What Marketers Need to Know