Noah Kagan: Profit vs. Revenue, Staying Relevant and Knowing What’s Working (FS353)

Noah Kagan is founder and Chief Sumo at sumo.com, AppSumo and kingsumo.com. He’s built two multi-million dollar businesses and grown an email list of over 700,000 subscribers. He’s also the host of Noah Kagan Presents podcast. Noah is an incredible marketer, and one of the most resourceful business people I know. In this episode we… Continue Reading Noah Kagan: Profit vs. Revenue, Staying Relevant and Knowing What’s Working (FS353)

Brands vs Ads

About 7 years ago I wrote about how the search relevancy algorithms were placing heavy weighting on brand-related signals after Vince & Panda on the (half correct!) presumption that this would lead to excessive industry consolidation which in turn would force Google to turn the dials in the other direction. My thesis was Google would… Continue Reading Brands vs Ads

Google BigQuery FAQs Answered

Written By: Erin Jordan, Jonah Ortiz, & Sean Pinto. Frequently Asked Questions What is BigQuery? BigQuery was introduced by Google as a scalable solution to data warehousing to give enterprises more flexibility with their data. BigQuery is a serverless cloud data warehouse that allows users to query and join various datasets in a user-friendly interface at… Continue Reading Google BigQuery FAQs Answered

Want to reduce your bounce rate, but what does that actually mean?

How many times have you quoted a metric plucked from Google Analytics without really knowing what it means? Fear not, you’re not alone. For far too long now, marketers have had misconceptions over how to define one particular metric – bounce rate, either confusing it for exit rate or adding non-existent criteria. So, we’ve put… Continue Reading Want to reduce your bounce rate, but what does that actually mean?

Eight Practical Yet Powerful KPIs for Measuring Influencer Performance

We know that serious social media influencers can create an “unfair advantage” for you because they are trusted and their audiences listen to them daily. The big question for marketers isn’t whether influencers create value for brands. It’s what that value is–or, more specifically, how do we measure it. Read the full article at MarketingProfs… Continue Reading Eight Practical Yet Powerful KPIs for Measuring Influencer Performance

The EU is coming after big tech again — this time for political ads

The big tech companies are already the subject of extensive regulatory scrutiny in the European Union. Now, they’re set to face some more heat over political ads. In a bid to push for transparency in political campaigning, the EU is said to be considering new regulations so that “people know who is behind the campaigning, who… Continue Reading The EU is coming after big tech again — this time for political ads