There’s a common misunderstanding when people hear the words “content marketing”. Creating a content marketing strategy is not the same as launching a blog, getting a ton of followers on social media, or creating a viral meme. That’s simply wrong. Content marketing is about becoming a publisher who creates content that drives results for the business. To create… Continue Reading ClickMinded Content Marketing Strategy Guide
When you think of the companies AirBnB, Amazon, Apple and Skype what similarities can you identify? One that may come to mind is they all have disruptive business models. Disruptive business models identify innovative ways to elevate an existing business model. This often involves solving a consumer problem in a nontraditional way. AirBnB provides a… Continue Reading Disruptive Innovations Insights For Any Industry
The post Nine Types of Questions to Ask On Your Facebook Page to Get More Comments appeared first on ProBlogger. This post is based on episode 183 of the ProBlogger podcast. Do readers engage with your Facebook page? A lot of people spend time on Facebook. And as bloggers, it makes sense that we want to… Continue Reading Nine Types of Questions to Ask On Your Facebook Page to Get More Comments
How do you hold onto the energy and excitement of the early stages of your business? How do you sustain this “freshness” over the long run? Maybe you’re lost and you feel stuck before you’ve even begun… Either way, you need direction! This direction is made up of two very important things: We want you… Continue Reading A Clear Business Direction – Choosing a Topic & Defining Your Audience
The Announcement: Over the weekend, Google announced they would be releasing a June 2019 Core Algorithm Update today, 6/3/2019: Tomorrow, we are releasing a broad core algorithm update, as we do several times per year. It is called the June 2019 Core Update. … The post June 2019 Core Algorithm Update & Mobile First Indexing… Continue Reading June 2019 Core Algorithm Update & Mobile First Indexing Update
For 10 years now, the crawler I use for the technical SEO website audits I do at Search Engine People is what’s nowadays called TechSEO360. A hidden gem; cost-effective, efficient (crawls any site of any size), forward looking (e.g.: had AJAX support before other such crawler tools did). I’ve written about this website crawler before… Continue Reading TechSEO360 Crawler Guide – Sitemaps and Technical SEO Audits
Here is a recap of what happened in the search forums today… Powered by WPeMatico
Paid search, also known as pay-per-click (PPC) advertising, is a part of search engine marketing (SEM). It’s an effective way to drive search traffic your way quickly and consistently. But how does it work? And why should small and midsize businesses be using it? Read the full article at MarketingProfs Powered by WPeMatico
Posted by Cyrus-Shepard At Moz, we know the value of premium SEO tools — we’ve built new tools for 10+ years. Paid tools are hugely valuable in SEO when you need advanced features, increased limits, stored data, or online support. But for 70 percent of other tasks, a free tool often does the trick. There are literally hundreds of free SEO… Continue Reading The 55 Best Free SEO Tools For Every Task
Recognizing when you need to push upper, middle or bottom activity with your campaigns is fundamental to a full funnel search approach. Please visit Search Engine Land for the full article. Powered by WPeMatico
Being a customer these days means that you have a wide variety of service channels to choose from. No longer are you stuck with only an automated phone system. There are self-service knowledge bases, AI-powered chatbots and messaging services designed to cater to different customers. As a brand, you’ve likely already worked on customer service… Continue Reading Why you need a social media customer service plan
2019 social media usage statistics and research from my friends at Edison Research and Triton Digital, contained in the newest version of their annual The Social Habit study, found surprising shifts in how Americans of different genders, age groups, and races use social media and social networks. I strongly encourage you to download the entire… Continue Reading Social Media Usage Statistics for 2019 Reveal Surprising Shifts
Online reviews and SEO have been closely tied together for a long time. That’s common knowledge at this point. According to Moz, online reviews are estimated to make up 10% of the criteria for how Google displays search results. That’s a hefty chunk! The importance of online reviews in today’s business world is undeniable. However,… Continue Reading How to make online reviews one of your most powerful SEO weapons
LinkedIn ad expert AJ Wilcox shares secrets for using Linkedin Ads to generate high-quality leads and nurture them to achieve better sales results. Read the full article at MarketingProfs Powered by WPeMatico
MidBoss, the company behind 2064: Read Only Memories, is kicking off its Summer of Pride gaming celebration to coincide with Pride Month. The event features a myriad of gaming personalities from the LGBTQIA+ community streaming queer-friendly games on Twitch all month long. Participation is simple. All you’ll need is a web browser or the Twitch… Continue Reading Midboss’ Summer of Pride is a game-streaming celebration of inclusivity