Consumers have become increasingly blind to marketing and advertising company. The buyer’s journey gets longer and longer, and people are slower to trust companies. What’s a business to do? Build credibility. And it starts with customer testimonials. Imagine that someone is looking for a product you sell. He calls a friend and asks for a recommendation. The friend suggests your product. That person buys from you based on the referral. Customer testimonials work the same way. Instead of communication between friends, it’s communication from one customer to the masses. There are two types of customer testimonials. One is user-generated content….
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