Twitter finally clarifies which Trump tweets it would delete

Speaking on BBC Radio 5 Live’s Emma Barret Show, Twitter’s European chief, Bruce Daisley, said that if President Donald Trump tweeted out the personal information of a political adversary, the social media giant would “caution him to remove that tweet.” “If someone tweets private information, if someone tweets someone’s private address, phone number, then they… Continue Reading Twitter finally clarifies which Trump tweets it would delete

‘AR as a feature’ is the best use of AR tech right now, and Amazon gets it

GUEST: ARKit’s release in 2017 unleashed a new category of mobile apps and created a greenfield for mobile app developers. The more than 1,000 AR apps already in the App Store cover a wide range of developers, from big corporations like the NBA and Ikea to indie game developers and independent hackers. In addition to… Continue Reading ‘AR as a feature’ is the best use of AR tech right now, and Amazon gets it

Lessons from Top 2017 Social Media Posts, Video Marketing Trends for 2018 & More: The Social Scoop 1/9/18

This is going to be a very active and exciting year for all things Facebook.  Just today, my friends at Cheddar TV broke the news about Facebook’s launch of a new video chat device called “Portal” that will retail for $499. #CheddarScoops Exclusive: Facebook is diving into the home device market with a video chat product named “Portal” that… Continue Reading Lessons from Top 2017 Social Media Posts, Video Marketing Trends for 2018 & More: The Social Scoop 1/9/18

Instagram has a new feature that adds ‘recommended’ posts to your feed

What are your friends liking on Instagram? Whatever it is, it’s about to land in your feed. Instagram is quietly rolling out a new feature that will recommend posts for you based on the activity of the accounts you follow. “Recommended for You” posts will sit in their own section, accessible through a thumbnail above… Continue Reading Instagram has a new feature that adds ‘recommended’ posts to your feed

Bumble is hiring an Editorial Director to build out its media brand

 Bumble, the female-led dating app founded by Whitney Wolfe Herd in 2014, is diving head first into content. The company is hiring Clare O’Connor as its first Editorial Director, who will work directly with Wolfe Herd and and Bumble’s content team to develop editorial content for their millions of users via a new arm called… Continue Reading Bumble is hiring an Editorial Director to build out its media brand

How to Turn a Long Landing Page Into a Microsite – In 5 Easy Steps

Landing pages can get really long, which is totally fine, especially if you use a sticky anchor navigation to scroll people up and down to different page sections. It’s a great conversion experience and should be embraced. However, there are times when having a small multi-page site, known as a microsite (or mini-site) can offer… Continue Reading How to Turn a Long Landing Page Into a Microsite – In 5 Easy Steps

Most Popular Marketing Experiments Conversion Optimization, A/B testing and Value Proposition Content in 2017

This was a big year for MarketingExperiments. In 2017, our website got a major facelift. Certainly, a much different look than when we first started publishing in 2000. More importantly, we hope 2017 was a big year for you. And to help you have an even better year in 2018, here is the MarketingExperiments content… Continue Reading Most Popular Marketing Experiments Conversion Optimization, A/B testing and Value Proposition Content in 2017

Attract Better Clients and Customers with the ‘Chuckle Point’ Technique

If you know you don’t want to produce unicorn vomit (and I applaud you for that), you may have decided that your content will be “professional.” I was extremely preoccupied with “professional” when I started creating content 10 years ago. It was out of the question for me to reveal anything about my non-work personality.… Continue Reading Attract Better Clients and Customers with the ‘Chuckle Point’ Technique