Apple Pay credit card is coming, backed by Goldman Sachs

Apple and Goldman Sachs are planning to offer an Apple Pay-branded credit card and in-store loans to Apple Store customers, the Wall Street Journal reports today. Expected to launch in 2019, the Apple-Goldman deal appears set to extend Apple’s profits from the lucrative financial services business, and mark the end of its credit card offering…Read… Continue Reading Apple Pay credit card is coming, backed by Goldman Sachs

Kylie Jenner’s Instagram posts are worth millions

Kylie Jenner just dethroned a very famous celebrity to become the highest paid advertiser on Instagram. The 20-year-old social star commands $1 million per branded social post.  Read more… More about Entertainment, Instagram, Mashable Video, Beyonce, and Kylie Jenner Powered by WPeMatico

Announcing Call to Action Conference 2018: A Revolution for Today’s Marketing Evolution

Webster’s Dictionary defines a ‘conference’ as, “An event at which industry professionals talk at other industry professionals who’ve stockpiled seven complimentary croissants in their bag to eat later. See also: Room temperature orange juice.”    Whether it’s to learn some new tricks, make some new connections or drum up some new business, conferences are a… Continue Reading Announcing Call to Action Conference 2018: A Revolution for Today’s Marketing Evolution

Marketing Leadership: Aligning the entire team around the unifying vision is an integral part of project management

Back in high school, I was in a TV production class. And I LOVED it! It was a chance to flex my creative muscles, which I would later turn into a career. The exact same activities I got in trouble for in other classes, I got rewarded for in TV production. But I had to… Continue Reading Marketing Leadership: Aligning the entire team around the unifying vision is an integral part of project management

5 Reasons Why B2B Content Marketing Works & 5 Reasons It Doesn’t

It’s no secret that content marketing is a widely adopted tactic. In fact, over 90% of B2B Marketers say they’re using it to reach their larger business goals, according to the Content Marketing Institute’s 2018 B2B Content Marketing Report. However, just 24% of B2B marketers rate their content marketing as extremely or very successful. Why… Continue Reading 5 Reasons Why B2B Content Marketing Works & 5 Reasons It Doesn’t

Leverage the Basic Concepts of Sponsored Content to Boost Your Reach

Today, your marketing strategy has become more important than ever before. That’s because the Internet makes it easy for consumers to conduct research and discover new brands. With information and other resources so readily available, each business in every industry has competition to worry about. You may have some successful content marketing tactics. That’s great,… Continue Reading Leverage the Basic Concepts of Sponsored Content to Boost Your Reach