Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly – Whiteboard Friday

Posted by randfish Your rankings have dropped and you don’t know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It’s an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday,… Continue Reading Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly – Whiteboard Friday

Recommended Marketing Podcasts: Week of February 5

Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge. Every week, I’ll be sharing with you some of the best marketing podcasts around, spanning the whole marketing landscape. Whether you’re new to podcasts… Continue Reading Recommended Marketing Podcasts: Week of February 5

How to get started with Facebook advertising: A step-by-step guide

Organic success on Facebook may have become harder for brands in the past few years – and will become all the more so with the upcoming change to its News Feed – but the same doesn’t necessarily apply to its paid advertising options. Facebook has seriously invested in presenting a large number of options for marketers and business… Continue Reading How to get started with Facebook advertising: A step-by-step guide

Instagram alerts people when you screenshot their Stories, here’s how to stop it

Forget about taking screenshots when creeping on your friends’ Instagram Stories: the Facebook subsidiary is making changes to its app – and it will now notify users whenever someone has screengrabbed their Stories. When you take a screenshot of a story, Instagram now snitches on you by placing a star-shaped icon next to your handle.… Continue Reading Instagram alerts people when you screenshot their Stories, here’s how to stop it

AI Weekly: Can tech platforms police themselves in a deepfake-filled future?

In recent days, companies like Twitter, Reddit, PornHub, and Discord have taken a stand against deepfakes, videos generated with machine learning to graft the face of one person onto the body of another person. The name and practice were popularized in recent months in subreddit communities where users put the heads of actresses like Scarlett Johansson and Gal… Continue Reading AI Weekly: Can tech platforms police themselves in a deepfake-filled future?

L.L. Bean ends legendary lifetime return policy, and of course social media is to blame

Congratulations, internet! We’ve ruined another glorious thing. On Friday, beloved cozy and outdoors-y things retailer L.L. Bean announced that it would end its famed lifetime return policy. And social media is at least in part to blame. “What we have seen, and it has come to the point where we had to act upon it,… Continue Reading L.L. Bean ends legendary lifetime return policy, and of course social media is to blame

YouTube will remove ads and downgrade discoverability of channels posting offensive videos

 After barring Logan Paul earlier today from serving ads on his video channel, YouTube has now announced a more formal and wider set of sanctions it’s prepared to level on any creator that starts to post videos that are harmful to viewers, others in the YouTube community, or advertisers. As it has done with Paul… Continue Reading YouTube will remove ads and downgrade discoverability of channels posting offensive videos

Sharp Suits & Scrappy Marketing: How Indochino Crafted a Tailor-made Digital Strategy with Unbounce

Similar to how Indochino is revolutionizing menswear with made-to-measure suits, it turns out a custom fit applies to their digital marketing too. In the past year, the fast-growing apparel brand saw over 50% growth in retail, and opened nine new showrooms across North America. The brand’s marketing team of just 12 people are used to… Continue Reading Sharp Suits & Scrappy Marketing: How Indochino Crafted a Tailor-made Digital Strategy with Unbounce

Facebook Advertising and Engagement for Small Businesses

Facebook Advertising and Engagement for Small Businesses written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Facebook Advertising Facebook advertising for small business is a hot topic, and it’s gotten even hotter since Facebook’s been in the news lately talking about limiting people’s organic reach. This is something… Continue Reading Facebook Advertising and Engagement for Small Businesses

Conversion Optimization Testing: Validity threats from running multiple tests at the same time

A/B testing is popular among marketers and businesses because it gives you a way to determine what really works between two (or more) options. However, to truly extract value from your testing program, it requires more than simply throwing some headlines or images into a website testing tool. There are ways you can undermine your… Continue Reading Conversion Optimization Testing: Validity threats from running multiple tests at the same time