To ensure stability, Facebook will “help” Nigeria with its upcoming general elections

Facebook will be helping Nigeria with its upcoming 2019 presidential elections. This comes after a team from Facebook, led by Ebele Okobi (Facebook’s Public Policy Director for Afrika) visited and met with Nigeria’s Independent National Electoral Commission (INEC) to explore various ways in which they could work together on voter education and engaging citizens ahead of the 2019… Continue Reading To ensure stability, Facebook will “help” Nigeria with its upcoming general elections

AI Weekly: Virtual assistant competition is more complicated than you think

OPINION: We’re nearing the end of the beginning for the battle among virtual assistants in the U.S. With the launch of the HomePod, Apple joins Google, Amazon, and Microsoft in having a smart speaker available at all times to answer queries and perform actions. But the market for intelligent virtual assistants is far more complex… Continue Reading AI Weekly: Virtual assistant competition is more complicated than you think

Facebook News Updates, Why Messenger Marketing Is Growing & More: The Social Scoop 2/15/18

Facebook has sure been in the news a lot lately. Here’s a roundup of several topics that have caught my attention in the past week or so… The scary Wired magazine cover of Zuck with a very bruised face (artist’s photo-illustration). Yikes. It’s a super long article, revealing insights from 51 current and former Facebook employees that paints a… Continue Reading Facebook News Updates, Why Messenger Marketing Is Growing & More: The Social Scoop 2/15/18

Hanapin’s PPC Experts Share How to Boost Your AdWords Quality Score with Landing Pages

It’s happened to the best of us. You return from lunch, pull up your AdWords account, and hover over a keyword only to realize you have a Quality Score of just three (ooof). You scan a few more keywords, and realize some others are sitting at fours, and you’ve even got a few sad twos.… Continue Reading Hanapin’s PPC Experts Share How to Boost Your AdWords Quality Score with Landing Pages

Lead Gen: How conversion optimization for call centers is similar to (and different from) online conversion

While much of what we publish on MarketingExperiments focuses on digital marketing, our Lead Generation group works with many of our Research Partners on the development of nurture campaigns focused mainly on verbal phone conversations. As a result of all the great work our Leads Group does on a daily basis, we also engage in… Continue Reading Lead Gen: How conversion optimization for call centers is similar to (and different from) online conversion

Digital Marketing News: International Women’s Day, Google Warning, Facebook Tops YouTube

McDonald’s Flipped Its Famed Golden Arches for International Women’s Day – McDonald’s made a major play to celebrate International Women’s Day this year, taking its famed golden arches and turning them upside down across social media and at an owner-operated location in Lynwood, Calif. The effort is getting both kudos and criticism as a marketing ploy. Of… Continue Reading Digital Marketing News: International Women’s Day, Google Warning, Facebook Tops YouTube