The merged approach: How combining traditional and digital brings marketing success

Digital is vital to the success of any marketing strategy. Or is it? It’s a bold statement but one that is only true if combined with traditional marketing, to really allow brands to effectively dominate the advertising space within their market place, regularly targeting and connecting with the consumer. Before the technology and social takeover,… Continue Reading The merged approach: How combining traditional and digital brings marketing success

Tanzania imposes strict social media regulations to stop ‘moral decadence’

Tanzania has finally signed into law their eyebrow-raising new regulation that will govern social media and blogging. The regulation known as the Electronic and Postal Communications (Online Content) Regulations 2017, was initially published by the Tanzania Communications Regulatory Authority (TCRA) and came into effect during March 2018. Among some interesting laws as stated in the regulation is… Continue Reading Tanzania imposes strict social media regulations to stop ‘moral decadence’

Did Cambridge Analytica Get Your Facebook Data? You’ll Find Out Soon

Facebook released an updated estimate on April 4, 2018 stating that the information of up to *87 million* people (not the original 50 million) — mostly in the US — may have been improperly shared with Cambridge Analytica.  Check Facebook Starting Monday Morning Starting on the morning of Monday, April 9, 2018 when you first open… Continue Reading Did Cambridge Analytica Get Your Facebook Data? You’ll Find Out Soon

How to Manage and Analyze Your Social Media Marketing in 1 Dashboard

Need a better way to manage your social media marketing activities? Looking for a tool to show you performance metrics from multiple accounts in one place? In this article, you’ll discover how to use Cyfe to organize and analyze your social media marketing activities across several top networks and content channels. Why Use a Social… Continue Reading How to Manage and Analyze Your Social Media Marketing in 1 Dashboard

Myanmar activists still maintain Facebook isn’t doing enough on hate speech

Last week, a group of Myanmar civil society organisations made their voice heard about the impact Facebook had on the country. The open letter to Mark Zuckerberg criticised “the inadequate response of the Facebook team” when it came to the spread of hate speech on the platform.  SEE ALSO: Sheryl Sandberg desperately tries to soften… Continue Reading Myanmar activists still maintain Facebook isn’t doing enough on hate speech

Instagram rolls out Focus portrait mode for videos and photos

Instagram is one-upping Apple with a portrait mode feature that runs on a wider variety of phones and works with video, not just photos. Last month, TechCrunch reported about a Focus feature buried in Instagram’s code, which began publicly testing a week later. Now Instagram is rolling out Focus, which blurs the background while keeping someone’s… Continue Reading Instagram rolls out Focus portrait mode for videos and photos

See How Dynamic Text on a Landing Page Helped Increase Conversions by 31.4% [A/B Test Reveal]

Pictured above: Rolf Inge Holden (Finge), founder of ConversionLab. Whether your best ideas come to you in the shower, at the gym, or have you bolting awake in the middle of the night, sometimes you want to quickly A/B test to see if a given idea will help you hit your marketing targets. This want… Continue Reading See How Dynamic Text on a Landing Page Helped Increase Conversions by 31.4% [A/B Test Reveal]

Weekend Favs April 7

Weekend Favs April 7 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The… Continue Reading Weekend Favs April 7