Closing the knowledge gap: how do you ensure paid search transparency?

As the debate around programmatic transparency rages on and the traditional agency model of media markups and kickbacks crumbles, very little is said about transparency across other marketing channels. Take paid search, for example. With many mid-tier brands spending considerably more on PPC than programmatic, there are often fundamental gaps or flaws in the data… Continue Reading Closing the knowledge gap: how do you ensure paid search transparency?

Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

IRCE – the Internet Retailer Conference & Exhibition – draws more than 10,000 eCommerce professionals to Chicago with more than 130 speaking sessions, 16 tracks and over 300 vendors. So how do you filter all those choices and get the most from your time there? Listrak partner BigCommerce breaks it down for you. From workshops… Continue Reading Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

The Guiding Principles Of An Ethical Digital Marketer

Our industry is full of marketers, entrepreneurs and developers with questionable styles, tactics and ethics driven by numbers and relying on extracting user data and unethical business models. Here are some better guiding principles of an ethical digital marketer. The post The Guiding Principles Of An Ethical Digital Marketer appeared first on HowToMakeMyBlog. Powered by… Continue Reading The Guiding Principles Of An Ethical Digital Marketer