Over two dozen encryption experts call on India to rethink changes to its intermediary liability rules

Security and encryption experts from around the world are joining a number of organizations to call on India to reconsider its proposed amendments to local intermediary liability rules. In an open letter to India’s IT Minister Ravi Shankar Prasad on Thursday, 27 security and cryptography experts warned the Indian government that if it goes ahead… Continue Reading Over two dozen encryption experts call on India to rethink changes to its intermediary liability rules

4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)

It’s been a heck of a year, hasn’t it? And it’s not over yet. Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause. Now’s the time to reflect on the challenges, opportunities, and accomplishments of 2019—before the crazy starts up again. With that in mind, we’re… Continue Reading 4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)

Value Proposition, Web Design, and Wireframing: Your peers’ favorite MarketingExperiments articles and videos of 2019

(This article was originally published in the MarketingExperiments email newsletter.) Year-end wrap-up articles tend to focus on the newest cutting-edge technology — that new AI-powered, machine-learning doohickey that uses blockchain technology to automate an influencer marketing hub. Yeah, yeah, yeah. The new can be helpful, but like a kitten playing with tinsel on Christmas morning (or… Continue Reading Value Proposition, Web Design, and Wireframing: Your peers’ favorite MarketingExperiments articles and videos of 2019

A New Year, A New You: Why Content Marketers Always Succeed by Always Failing

Often times, content marketers (and marketers in general) can forget that they are artists. Marketing is an artform. Content can be as beautiful as any painting or poetry, be it a landing page, what you think is a perfect line of copy, a brilliant design, a funny email, or a great tweet. However, all marketers… Continue Reading A New Year, A New You: Why Content Marketers Always Succeed by Always Failing