Want to reduce your bounce rate, but what does that actually mean?

How many times have you quoted a metric plucked from Google Analytics without really knowing what it means? Fear not, you’re not alone. For far too long now, marketers have had misconceptions over how to define one particular metric – bounce rate, either confusing it for exit rate or adding non-existent criteria. So, we’ve put… Continue Reading Want to reduce your bounce rate, but what does that actually mean?

Eight Practical Yet Powerful KPIs for Measuring Influencer Performance

We know that serious social media influencers can create an “unfair advantage” for you because they are trusted and their audiences listen to them daily. The big question for marketers isn’t whether influencers create value for brands. It’s what that value is–or, more specifically, how do we measure it. Read the full article at MarketingProfs… Continue Reading Eight Practical Yet Powerful KPIs for Measuring Influencer Performance

The EU is coming after big tech again — this time for political ads

The big tech companies are already the subject of extensive regulatory scrutiny in the European Union. Now, they’re set to face some more heat over political ads. In a bid to push for transparency in political campaigning, the EU is said to be considering new regulations so that “people know who is behind the campaigning, who… Continue Reading The EU is coming after big tech again — this time for political ads

Major changes may be coming to Twitter

The VP of Design and Research tweeted a few of the features he hopes to see the site. This resulted in the internet being ablaze with discussion regarding the effects of those potential changes. Read more… More about Tech, Twitter, Mashable Video, Jack Dorsey, and Social Media Powered by WPeMatico

Instagram to test hiding Like counts in US, which could hurt influencers

“We will make decisions that hurt the business if they help people’s well-being and health” says Instagram’s CEO Adam Mosseri. To that end, next week Instagram will expand its test of hiding Like counts from everyone but a post’s creator to some users in the United States. But there are major questions about whether the… Continue Reading Instagram to test hiding Like counts in US, which could hurt influencers

5 Thank You Pages That Take Post-Conversion to the Next Level

If you’re like me, you say “please” and “thank you” automatically.  You’ve been saying these magic words since you were a kid. Because you were strongly motivated. Forget your manners, and you’d be humiliated in front of your family or strangers. Refuse altogether, and you’d be denied the obscure object of desire.  “What do we… Continue Reading 5 Thank You Pages That Take Post-Conversion to the Next Level

Weekend Favs November 9

Weekend Favs November 9 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The… Continue Reading Weekend Favs November 9

Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy (Part 2)

This article was originally published in the MarketingExperiments email newsletter In Part 2 of our series on high-converting copy, Flint McGlaughlin shares six common but deadly mistakes copywriters make on webpages. He gives strategies to correct those errors and teaches viewers how to ease the customer through organic friction in the buy process. Watch this replay of… Continue Reading Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy (Part 2)