This algorithm could improve emergency responses by removing lies spread on Twitter

An algorithm that filters out misinformation spread on Twitter could help emergency services respond to natural disasters and disease outbreaks. The system uses AI to distinguish between legitimate reports and bot-generated messages in real-time to create a stream of only genuine information. It was created by researchers from the University of Adelaide and Aussie analytics… Continue Reading This algorithm could improve emergency responses by removing lies spread on Twitter

How Employees Can Improve Organic Reach and Engagement

Want more organic reach for your social media content? Have you considered working with select employees to expand your reach? In this article, you’ll discover how to identify and work with in-house influencers to improve organic reach and engagement for your social media content. Why Use Internal (In-House) Influencers? Among your brand’s internal stakeholders, you’ll… Continue Reading How Employees Can Improve Organic Reach and Engagement

This ‘social media’ app full of bots constantly complimenting you is intensely bizarre

My first post on Botnet got over 480,000 likes.  A new social media-style app offers users the chance to live in a world where millions of adoring followers hang onto their every word. There’s just one catch: On Botnet it just so happens that you’re the only real person. Oh yeah, and you’d better believe… Continue Reading This ‘social media’ app full of bots constantly complimenting you is intensely bizarre

Facebook’s photo-transfer tool opens to more users in Europe, LatAm and Africa

Facebook is continuing to open access to a data-porting tool it launched in Ireland in December. The tool lets users of its network transfer photos and videos they have stored on its servers directly to another photo storage service, such as Google Photos, via encrypted transfer. A Facebook spokesman confirmed to TechCrunch that access to… Continue Reading Facebook’s photo-transfer tool opens to more users in Europe, LatAm and Africa

Get to Yes: Three conversion lessons learned from FBI hostage negotiation

(This article was originally published in the MarketingExperiments email newsletter.) “When it comes to data, simplify. Become an essentialist. Get beneath the data to the essence. Look for patterns. Patterns transform info into wisdom.” — Flint McGlaughlin, Managing Director, MECLABS Institute Not too long ago, the aunt of a prominent Haitian political figure was kidnapped… Continue Reading Get to Yes: Three conversion lessons learned from FBI hostage negotiation

What Is B2B Influencer Marketing in 2020? Change Is Coming

You already know what B2B influencer marketing is. It is “the practice of a B2B brand engaging internal and industry experts with active networks to help achieve measurable business goals.” But how is that changing in 2020 with social media distrust, the spread of misinformation, advertising regulations, and more? B2B influencer marketing in 2020 has… Continue Reading What Is B2B Influencer Marketing in 2020? Change Is Coming

Modern Marketing Blog Influencer Series: Account-Based Marketing and Social Media: A One-Two …

Account-based marketing (ABM) can be one of the most powerful tools available for generating qualified B2B leads that result in significant revenue. But it requires knowing your target audience on a more granular level than in the past. Enter social media: Networks like LinkedIn and Twitter are rich sources of buyer interests and behavior and… Continue Reading Modern Marketing Blog Influencer Series: Account-Based Marketing and Social Media: A One-Two …