Four Types of Influencers for Your Influencer Marketing Campaigns

There are various types of influencers, and they deliver varying degrees of success to what your business wants from its investment in influencer marketing. Knowing the differences among the different types can help you define the goals, activities, and measures of success for your influencer marketing. Read the full article at MarketingProfs Powered by WPeMatico

How Hong Kong protesters are embracing ‘offline’ messaging apps to avoid being snooped on

The internet may be vulnerable to state intervention, but demonstrators in Hong Kong have found a way around it to stay connected to each other. As pro-democracy rallies rage in the territory, protestors are increasingly giving up on SMS, emails and China’s social media Swiss army knife WeChat in favor of peer-to-peer mesh networking apps like Bridgefy… Continue Reading How Hong Kong protesters are embracing ‘offline’ messaging apps to avoid being snooped on

5 Steps to LinkedIn Group Success: How to Create and Manage a Successful Group

Do you want to connect with ideal clients and prospects on LinkedIn? Have you considered a LinkedIn group? In this article, you’ll learn how to create a valuable and engaged group on LinkedIn. Why You Should Manage Your Own LinkedIn Group Starting your own LinkedIn group can be a great way to increase your thought… Continue Reading 5 Steps to LinkedIn Group Success: How to Create and Manage a Successful Group

Facebook tightens policies around self-harm and suicide

Timed with World Suicide Prevention Day, Facebook is tightening its policies around some difficult topics including self-harm, suicide, and eating disorder content after consulting with a series of experts on these topics. It’s also hiring a new Safety Policy Manager to advise on these areas going forward. This person will be specifically tasked with analyzing… Continue Reading Facebook tightens policies around self-harm and suicide

The Best Productivity Routines with Mike Vardy and Chase Reeves (FS338)

Which strategies help our productivity with the bulk of our time? What do we do when one of these strategies loses its effect? What is the right balance between being focused on productivity and actually being productive? In the online business world, there is more than enough literature and content offering you ways to be… Continue Reading The Best Productivity Routines with Mike Vardy and Chase Reeves (FS338)

13 Great Landing Page Examples You Gotta Save for Your Swipe File

Here’s our starting principle: A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.) Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? And when it comes to conversions, what’s the… Continue Reading 13 Great Landing Page Examples You Gotta Save for Your Swipe File

Transcript of Advice for Entrepreneurs Who Want to Sell Their Companies

Transcript of Advice for Entrepreneurs Who Want to Sell Their Companies written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch and my guest today is John Warrillow. He is the founder of… Continue Reading Transcript of Advice for Entrepreneurs Who Want to Sell Their Companies

The Marketer as Philosopher: 3 ways to achieve excellence in yourself and in your marketing

“A great marketer is a customer philosopher.” — Flint McGlaughlin, Founding Director, MECLABS Institute (This article was originally published in the MarketingExperiments email newsletter.) The internet is full of resources trying to help marketers with the mechanics of their job, but very few are focused on the marketer as a person and the unique experience you… Continue Reading The Marketer as Philosopher: 3 ways to achieve excellence in yourself and in your marketing

Create Integrated Marketing Teams to Drive Better Results with Tips from Shafqat Islam #CMWorld

Here’s a wild new idea: Consumers expect immediate, consistent, on-brand experiences across channels. Just kidding about the “wild” and “new” parts. Most marketers likely have the phrase embroidered on a pillowcase by now. It’s fundamental. But if we know that consumers demand an omnichannel experience… Why are so many marketing teams stuck in silos? NewsCred… Continue Reading Create Integrated Marketing Teams to Drive Better Results with Tips from Shafqat Islam #CMWorld