How to Improve Blog Conversion Rates

At the end of the day, we use content marketing to build business results. These business results are usually represented by some form of conversion — usually an email subscriber, but sometimes a lead or a customer as well. In my estimation, content marketers spend more of their time creating content, and then they spend the extra time promoting it. However, we often neglect the third part of this equation: optimizing content for conversions. There are no shortage of opportunities to do this, especially because more marketers leave up the same content offer or popup for years. It’s usually generic — something…

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