How to Hook Your Customers but Keep Yourself from Getting Hooked (with Nir Eyal) FS357

“To change behavior, products must ensure the user feels in control. People must want to use the service, not feel they have to.”
― Nir Eyal

Nir Eyal is the author of Hooked: How to Build Habit-Forming Products, and Indistractable: How to Control Your Attention and Choose Your Life. In today’s episode, Nir shares how to create sticky products and why some products capture widespread attention while others flop. He also explains how to avoid distraction ourselves, so we can “finally do what we say we will do.”

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Links from this episode:

Indistractable: How to Control Your Attention and Choose Your Life
– Nir’s schedule maker tool: https://nirandfar.com/schedule-maker/
– The Most Important Skill of the Future is Being ‘Indistractable’

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