There’s a common misunderstanding when people hear the words “content marketing”. Creating a content marketing strategy is not the same as launching a blog, getting a ton of followers on social media, or creating a viral meme. That’s simply wrong.
Content marketing is about becoming a publisher who creates content that drives results for the business.
To create an effective content marketing strategy for 2019, you need to take a conversion-driven approach. This guide from ClickMinded covers the entire process of doing that: Check out the ClickMinded Content Marketing Strategy Guide.