Now you can feel special too: Twitter is looking to open up its verification process to regular folk. CEO Jack Dorsey revealed in a Periscope stream on Thursday that the company is working to expand its blue verification checkmark to all users. SEE ALSO: Twitter’s murky verification process is helping cryptocurrency scams thrive “The intention… Continue Reading Twitter is working to expand its verification to everyone
Snapchat has temporarily removed its Giphy GIF sticker feature after a user saw an extremely racist GIF as an option. Snapchat confirms to TechCrunch “As soon as we were made aware, we removed the GIF and have disabled Giphy until we can be sure that this won’t happen again. Read More Powered by WPeMatico
There’s one common problem I often see when auditing websites: lack of content planning behind marketing efforts. Most businesses seem to publish content only because they have heard that “Content is king” or because they saw competitors trying to put out some content too. But publishing content for the sake of publishing content is useless.… Continue Reading How to Efficiently Set up Your Content Planning for 2018
Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge. Every week, I’ll be sharing with you some of the best marketing podcasts around, spanning the whole marketing landscape. Whether you’re new to podcasts… Continue Reading Recommended Marketing Podcasts: Week of February 5
On this final episode of Digital Outliers Season 1, my dear friend Stowe Boyd joins to discuss the “humanities of it all.” Stowe is futurist and editor-in-chief at Work Futures. He believes (and my research shows) that companies are often missing the mark on digital transformation by thinking about it from an industrial approach instead… Continue Reading Designing for the Human Side of Digital Transformation
Organic success on Facebook may have become harder for brands in the past few years – and will become all the more so with the upcoming change to its News Feed – but the same doesn’t necessarily apply to its paid advertising options. Facebook has seriously invested in presenting a large number of options for marketers and business… Continue Reading How to get started with Facebook advertising: A step-by-step guide
Snapchat’s live video (but don’t get excited), e-commerce store, and rising stock; access to Facebook Watch opens up; brand winners and losers of Super Bowl LII; Instagram’s new carousel ad unit; Facebook tech determines user socioeconomic status; more. Read the full article at MarketingProfs Powered by WPeMatico
Forget about taking screenshots when creeping on your friends’ Instagram Stories: the Facebook subsidiary is making changes to its app – and it will now notify users whenever someone has screengrabbed their Stories. When you take a screenshot of a story, Instagram now snitches on you by placing a star-shaped icon next to your handle.… Continue Reading Instagram alerts people when you screenshot their Stories, here’s how to stop it
In recent days, companies like Twitter, Reddit, PornHub, and Discord have taken a stand against deepfakes, videos generated with machine learning to graft the face of one person onto the body of another person. The name and practice were popularized in recent months in subreddit communities where users put the heads of actresses like Scarlett Johansson and Gal… Continue Reading AI Weekly: Can tech platforms police themselves in a deepfake-filled future?
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to Facebook’s branded content policies with Holly Homer, Patreon Lens with Steve Dotto, Snapchat updates with… Continue Reading Facebook Branded Content Policy Update
Congratulations, internet! We’ve ruined another glorious thing. On Friday, beloved cozy and outdoors-y things retailer L.L. Bean announced that it would end its famed lifetime return policy. And social media is at least in part to blame. “What we have seen, and it has come to the point where we had to act upon it,… Continue Reading L.L. Bean ends legendary lifetime return policy, and of course social media is to blame
After barring Logan Paul earlier today from serving ads on his video channel, YouTube has now announced a more formal and wider set of sanctions it’s prepared to level on any creator that starts to post videos that are harmful to viewers, others in the YouTube community, or advertisers. As it has done with Paul… Continue Reading YouTube will remove ads and downgrade discoverability of channels posting offensive videos
“Let the product speak for itself” is a tiresome phrase that can only go so far for certain companies. When your product is software, it needs to shine. Marketing can only temporarily mask the flaws; it will not fix your product. Software as a service (SaaS) companies begin with a product and then build their… Continue Reading The 7 Step SaaS Marketing Guide: How Software & Internet Brands Win at Social
Content marketing success is more elusive than ever. More competition. More cynicism from audiences. Artificial intelligence and robots being used to create hyper-relevant, just-in-time content. This game isn’t easy. Our consulting team helps big brands figure it out and make content marketing succeed disproportionately. And if we can help you, let’s talk. Meanwhile, as we… Continue Reading The 10 Content Marketing Commandments for 2018
Digital transformation is more than hype and definitely more meaningful than just another buzzword. But to see what it really is and what could be, you have to think beyond the role you work in today. Depending on who you ask, digital transformation could be simply described as enterprise-wide investments in new technologies, platforms and… Continue Reading Is Your Company Investing in Digital Transformation or Digital Iteration?