The 7 Step SaaS Marketing Guide: How Software & Internet Brands Win at Social

“Let the product speak for itself” is a tiresome phrase that can only go so far for certain companies. When your product is software, it needs to shine. Marketing can only temporarily mask the flaws; it will not fix your product. Software as a service (SaaS) companies begin with a product and then build their… Continue Reading The 7 Step SaaS Marketing Guide: How Software & Internet Brands Win at Social

The 10 Content Marketing Commandments for 2018

Content marketing success is more elusive than ever. More competition. More cynicism from audiences. Artificial intelligence and robots being used to create hyper-relevant, just-in-time content. This game isn’t easy. Our consulting team helps big brands figure it out and make content marketing succeed disproportionately. And if we can help you, let’s talk. Meanwhile, as we… Continue Reading The 10 Content Marketing Commandments for 2018

Is Your Company Investing in Digital Transformation or Digital Iteration?

Digital transformation is more than hype and definitely more meaningful than just another buzzword. But to see what it really is and what could be, you have to think beyond the role you work in today. Depending on who you ask, digital transformation could be simply described as enterprise-wide investments in new technologies, platforms and… Continue Reading Is Your Company Investing in Digital Transformation or Digital Iteration?

Twitter finally clarifies which Trump tweets it would delete

Speaking on BBC Radio 5 Live’s Emma Barret Show, Twitter’s European chief, Bruce Daisley, said that if President Donald Trump tweeted out the personal information of a political adversary, the social media giant would “caution him to remove that tweet.” “If someone tweets private information, if someone tweets someone’s private address, phone number, then they… Continue Reading Twitter finally clarifies which Trump tweets it would delete

‘AR as a feature’ is the best use of AR tech right now, and Amazon gets it

GUEST: ARKit’s release in 2017 unleashed a new category of mobile apps and created a greenfield for mobile app developers. The more than 1,000 AR apps already in the App Store cover a wide range of developers, from big corporations like the NBA and Ikea to indie game developers and independent hackers. In addition to… Continue Reading ‘AR as a feature’ is the best use of AR tech right now, and Amazon gets it

Lessons from Top 2017 Social Media Posts, Video Marketing Trends for 2018 & More: The Social Scoop 1/9/18

This is going to be a very active and exciting year for all things Facebook.  Just today, my friends at Cheddar TV broke the news about Facebook’s launch of a new video chat device called “Portal” that will retail for $499. #CheddarScoops Exclusive: Facebook is diving into the home device market with a video chat product named “Portal” that… Continue Reading Lessons from Top 2017 Social Media Posts, Video Marketing Trends for 2018 & More: The Social Scoop 1/9/18

Instagram has a new feature that adds ‘recommended’ posts to your feed

What are your friends liking on Instagram? Whatever it is, it’s about to land in your feed. Instagram is quietly rolling out a new feature that will recommend posts for you based on the activity of the accounts you follow. “Recommended for You” posts will sit in their own section, accessible through a thumbnail above… Continue Reading Instagram has a new feature that adds ‘recommended’ posts to your feed

Bumble is hiring an Editorial Director to build out its media brand

 Bumble, the female-led dating app founded by Whitney Wolfe Herd in 2014, is diving head first into content. The company is hiring Clare O’Connor as its first Editorial Director, who will work directly with Wolfe Herd and and Bumble’s content team to develop editorial content for their millions of users via a new arm called… Continue Reading Bumble is hiring an Editorial Director to build out its media brand