When running social media for your business, it’s important to be on top of all aspects of your accounts. This can even include your post archives, and tweets your company (and past marketers) may have published years ago. While it might seem silly to spend any time searching your Twitter history and navigating through past… Continue Reading How to search your Twitter history and why you want to
We spend so much time working, but much of that time is not terribly productive. This became shockingly clear when I read the new State of Work 2020 research from my friends at Workfront. It’s a remarkable report, by far the best of its kind. They surveyed nearly four thousand knowledge workers from around the globe… Continue Reading Statistics That Matter About The State of Work
How many times have you quoted a metric plucked from Google Analytics without really knowing what it means? Fear not, you’re not alone. For far too long now, marketers have had misconceptions over how to define one particular metric – bounce rate, either confusing it for exit rate or adding non-existent criteria. So, we’ve put… Continue Reading Want to reduce your bounce rate, but what does that actually mean?
We know that serious social media influencers can create an “unfair advantage” for you because they are trusted and their audiences listen to them daily. The big question for marketers isn’t whether influencers create value for brands. It’s what that value is–or, more specifically, how do we measure it. Read the full article at MarketingProfs… Continue Reading Eight Practical Yet Powerful KPIs for Measuring Influencer Performance
The big tech companies are already the subject of extensive regulatory scrutiny in the European Union. Now, they’re set to face some more heat over political ads. In a bid to push for transparency in political campaigning, the EU is said to be considering new regulations so that “people know who is behind the campaigning, who… Continue Reading The EU is coming after big tech again — this time for political ads
Children’s first response to a doctor’s needle or endoscope might be overwhelming panic, but VR headsets are proving a viable alternative to sedation.Read More Powered by WPeMatico
Is there a benefit to making your brand a dinosaur? No, I’m not using the phrase glibly to describe businesses that are out-of-touch or behind the times. I’m talking about businesses that really do make the dinosaur one of the key theme images of the brand. If your brand is a dinosaur, you have a… Continue Reading The Jurassic Task Of Branding With Dinosaurs
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new tools to help creators start their own IGTV series with special guest, Rebekah Radice. We also… Continue Reading Instagram Launches IGTV Series Tools: What Marketers Need to Know
The VP of Design and Research tweeted a few of the features he hopes to see the site. This resulted in the internet being ablaze with discussion regarding the effects of those potential changes. Read more… More about Tech, Twitter, Mashable Video, Jack Dorsey, and Social Media Powered by WPeMatico
“We will make decisions that hurt the business if they help people’s well-being and health” says Instagram’s CEO Adam Mosseri. To that end, next week Instagram will expand its test of hiding Like counts from everyone but a post’s creator to some users in the United States. But there are major questions about whether the… Continue Reading Instagram to test hiding Like counts in US, which could hurt influencers
Facebook still reigns as one of the most widely used online platforms by adults. And the vast majority are using it daily, which continues to provide brands and businesses with an opportunity for maximum visibility when implementing a Facebook marketing strategy. Often times, the toughest part is simply getting started, but we’re here to provide… Continue Reading 7 steps to an effective Facebook marketing strategy
Whether you’re creating a blog post or landing page, the ultimate aim is to convert your website visitors into customers Now, the big question is: how do you ensure your website visitors take the actions you want them to take? There are a lot of amazing (and some not-so-amazing) tips out there, but at the… Continue Reading What Are the Steps of Conversion Optimization?
We live in an era of what leading digital anthropologist, futurist and best-selling author Brian Solis coined as #DigitalDarwinism. We live in disruptive times, and these times challenge everyone…leaders and executives, employees, customers and partners…and well…everyone. It can all be a bit overwhelming and even scary. Brian is a highly regarded business keynote speaker. He has made… Continue Reading Ranked Top Futurist Speaker, Brian Solis Can Help Your Audience Win the Innovation Game
As an estimate, 3.499 billion people that make around 50% of the earth’s population are active social media users. Of that, Facebook alone has over 2.375 billion active users. WhatsApp, an instant messaging app by Facebook, has more than 1.6 billion users. Other Facebook developments: Instagram has one billion, and SnapChat has 190 million daily users. Despite the fact that… Continue Reading Six social media marketing strategies that work and convert
Facebook’s algorithm gives preference to visual content–photos, GIFs, and videos–allowing marketers to engage audiences effectively. To ensure your Facebook efforts pay off, use the right image sizes and dimensions. Read the full article at MarketingProfs Powered by WPeMatico