7 New Influencer Marketing Statistics That Prove Why It Works

As the Google Trends data below demonstrates, interest in “influencer marketing” is sharply on the rise in the past years. Marketers, faced with massive competition for attention and the end of the “free lunch” once provided by no-cost social media reach, now seek to utilize influencers to spread the word without breaking the bank. It’s… Continue Reading 7 New Influencer Marketing Statistics That Prove Why It Works

New visual search innovations tap human emotions and biological buying triggers

There’s a science behind what engages shoppers and gets them to purchase and new visual search tech implementations promise to exploit that and reinvent ecommerce as we know it. A shopper’s decision to buy products is more influenced by the primal brain areas and less from the analytical side. Us humans are hard-wired to our emotions which… Continue Reading New visual search innovations tap human emotions and biological buying triggers

Snapchat announces new shows from Serena Williams, Arnold Schwarzenegger and others

Snapchat just announced that it’s making shows with big names like Serena Williams, Arnold Schwarzenegger and Kevin Hart, as well as online stars like Emma Chamberlain, Loren Gray, Rickey Thompson, Baby Ariel and FaZe Banks. Snapchat launched its original content efforts two years ago, and today it’s unveiling a new program called Creator Shows. As… Continue Reading Snapchat announces new shows from Serena Williams, Arnold Schwarzenegger and others

Social Media Usage Statistics for 2019 Reveal Surprising Shifts

2019 social media usage statistics and research from my friends at Edison Research and Triton Digital, contained in the newest version of their annual The Social Habit study, found surprising shifts in how Americans of different genders, age groups, and races use social media and social networks. I strongly encourage you to download the entire… Continue Reading Social Media Usage Statistics for 2019 Reveal Surprising Shifts

How to make online reviews one of your most powerful SEO weapons

Online reviews and SEO have been closely tied together for a long time. That’s common knowledge at this point. According to Moz, online reviews are estimated to make up 10% of the criteria for how Google displays search results. That’s a hefty chunk! The importance of online reviews in today’s business world is undeniable. However,… Continue Reading How to make online reviews one of your most powerful SEO weapons