Lead generation is very important for any business that want to succeed. This is why 58% of marketers say their lead generation budget will increase this year. But the truth is 30% – 50% of leads are not ready to buy. Infact, according to MarketingSherpa, 61% of B2B marketers send all lead generation to […]… Continue Reading 7 Jaw-Dropping Tips To Increase Your Sales With Lead Nurturing

Here is a recap of what happened in the search forums today… Powered by WPeMatico

Web design isn’t just about aesthetics; it’s about how a site is put together under the hood. Design choices can have a big impact – positive or negative – on a site’s SEO. In turn, this can affect the site’s performance over its entire lifetime. If you’re a professional web designer (or if you’re creating… Continue Reading Ten SEO aspects for web designers to master

Using conversion rate optimization techniques in clickthrough-rate testing of title tags and meta descriptions can increase Web traffic (without dealing with search rank). Read the full article at MarketingProfs Powered by WPeMatico

Posted by rjonesx. Identifying bad backlinks has become easier over the past few years with better tool sets, bigger link indexes, and increased knowledge, but for many in our industry it’s still crudely implemented. While the ideal scenario would be to have a professional poring over your link profile and combing each link one-by-one for… Continue Reading How to Discover and Monitor Bad Backlinks

Founded in 2007, the popular PPC management tool has been sold. The post Search marketing software company WordStream acquired by Gannett for $150M appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Powered by WPeMatico

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The inevitable is happening—you’re planning a relaunch or a website redesign. While “ugh” might be your first thought, your hopes are still high. A new design and new experience will increase your bottom line …right? Redesigning your website can absolutely facilitate those expectations – but we’ve seen many more mishandled with aspects forgotten, ignored, or… Continue Reading 9 Analytics Considerations for Redesigning Your Website

In the last months with the team at WordLift, we’ve been experimenting a lot with the featured snippet and the knowledge panel. Those are two features of Google which are critical because they allow you to have an understanding of how search is evolving toward voice search. Thus, to keep up with how SEO […]… Continue Reading The Featured Snippet vs. The Knowledge Panel

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web… Powered by WPeMatico

SEOs beware: if you haven’t heard of Single Page Applications (SPA for short), or if you have been resistant to learning about these JavaScript methods for creating websites, the time for hiding your head in the sand is over. Check out this tweet from Google Webmaster Trends Analyst John Mueller: The web has moved from… Continue Reading An SEO’s survival guide to Single Page Applications (SPAs)

Most Google initial search engine results pages (SERPs) now include a mix of classic organic results and Universal Search elements, such as informational snippets, images, maps, and videos, according to research from Searchmetrics. Read the full article at MarketingProfs Powered by WPeMatico

Posted by rjonesx. It’s happened to all of us. You bring up a webpage on your mobile device, only to find out that a feature you were accustomed to using on desktop simply isn’t available on mobile. While frustrating, it has always been a struggle for web developers and designers alike to simplify and condense… Continue Reading How Mobile-First Indexing Disrupts the Link Graph

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Shopping Ads, Google Shopping carousels & Facebook data check appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Powered by WPeMatico

We’ve Moved our RSS! Update your Reader Now. This feed has moved to: http://www.verticalmeasures.com/feed/ Update your reader now with this changed subscription address to get your latest updates from us. Powered by WPeMatico