Desktop, Mobile, or Voice? (D) All of the Above – Whiteboard Friday

Posted by Dr-Pete We’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. Especially in the wake of the mobile-first index, we’re left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon sweeping… Continue Reading Desktop, Mobile, or Voice? (D) All of the Above – Whiteboard Friday

Retail Seasonality: How Drinking Holidays Can Increase Conversions

It’s no surprise that seasonality and holidays have an effect on a brand’s marketing tactics. E-commerce businesses run specials online, brands create Christmas-themed campaigns for holiday lovers. What about the holidays that are commonly recognized as “drinking holidays?” Think Superbowl Sunday, Fourth of July, Cinco de Mayo and even Halloween.… The post Retail Seasonality: How… Continue Reading Retail Seasonality: How Drinking Holidays Can Increase Conversions

Smart Speakers, Online Reputation, and What to Do About It

As more smart speakers are sold, spoken search requests will greatly impact online reputation management. These new online reputation trends bring new challenges, making it more important than ever to repair a damaged reputation before it gets worse or build a positive presence to be a proactive “thought leader”. The post Smart Speakers, Online Reputation,… Continue Reading Smart Speakers, Online Reputation, and What to Do About It

The conscientious searcher: how useful is Ecosia in a world dominated by Google?

In my recent research for alternatives to Google here at Search Engine Watch, Ecosia was one search engine that caught my eye. The eco-friendly choice for search certainly seems to serve a purpose. We might forget it, but there is an environmental cost to our digital activities – including Googling. So let’s dig a little… Continue Reading The conscientious searcher: how useful is Ecosia in a world dominated by Google?