How Brands Integrate Content on their eCommerce Category Pages

One of the most frustrating parts of optimizing eCommerce category pages—both product listing pages (PLPs) and intermediary category pages—is that there is no one-size-fits-all solution for how to add content to category pages. If you add too much content that isn’t necessary on the page it could disrupt the user experience.… The post How Brands… Continue Reading How Brands Integrate Content on their eCommerce Category Pages

Tips to Optimize Your Results for Voice Search [Infographic]

Q: Alexa, how popular is voice search? A: Let me check with my frenemies Siri, Bixby, and Cortana, and I’ll get back to you on that. Yes, voice search is growing in popularity, and marketers need to make sure their search results are ranking. See how. Read the full article at MarketingProfs Powered by WPeMatico

Three ways to maximize the SEO impact of user-generated content

SEO and user-generated content have a complicated relationship. On the one hand, user-generated content can give search engines more information to work with, improve your rankings for long tail search traffic, and encourage community activity that generates links and other positive off-site signals. On the other hand, user-generated content can be low quality, redundant, spammy, it… Continue Reading Three ways to maximize the SEO impact of user-generated content