Five Tips to Ace This Holiday Season With Search Ads

The 2018 holiday season retail outlook is optimistic. Consumers want to spend on personal items and gifts, and advertisers want to make the most of the red-hot market. Use these tips and tricks to attract consumers and totally ace the holiday season. Read the full article at MarketingProfs Powered by WPeMatico

The Difference Between URL Structure and Information Architecture – Whiteboard Friday

Posted by willcritchlow Questions about URL structure and information architecture are easy to get confused, but it’s an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. In this Whiteboard Friday, Will Critchlow helps… Continue Reading The Difference Between URL Structure and Information Architecture – Whiteboard Friday

A cheat sheet to Google algorithm updates from 2011 to 2018

Google makes changes to its ranking algorithm almost every day. Sometimes we know about them, sometimes we don’t. Some of them remain unnoticed, others turn the SERPs upside down. So, this cheat sheet contains the most important algorithm updates of the recent years alongside battle-proven advice on how to optimize for these updates. Panda It… Continue Reading A cheat sheet to Google algorithm updates from 2011 to 2018

Moz Acquires STAT Search Analytics: We’re Better Together!

Posted by SarahBird We couldn’t be more thrilled to announce that Moz has acquired STAT Search Analytics! It’s not hard to figure out why, right? We both share a vision around creating search solutions that will change the industry. We’re both passionate about investing in our customers’ success. Together we provide a massive breadth of… Continue Reading Moz Acquires STAT Search Analytics: We’re Better Together!

How Brands Integrate Content on their eCommerce Category Pages

One of the most frustrating parts of optimizing eCommerce category pages—both product listing pages (PLPs) and intermediary category pages—is that there is no one-size-fits-all solution for how to add content to category pages. If you add too much content that isn’t necessary on the page it could disrupt the user experience.… The post How Brands… Continue Reading How Brands Integrate Content on their eCommerce Category Pages

Tips to Optimize Your Results for Voice Search [Infographic]

Q: Alexa, how popular is voice search? A: Let me check with my frenemies Siri, Bixby, and Cortana, and I’ll get back to you on that. Yes, voice search is growing in popularity, and marketers need to make sure their search results are ranking. See how. Read the full article at MarketingProfs Powered by WPeMatico