The 2018 holiday season retail outlook is optimistic. Consumers want to spend on personal items and gifts, and advertisers want to make the most of the red-hot market. Use these tips and tricks to attract consumers and totally ace the holiday season. Read the full article at MarketingProfs Powered by WPeMatico
Posted by willcritchlow Questions about URL structure and information architecture are easy to get confused, but it’s an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. In this Whiteboard Friday, Will Critchlow helps… Continue Reading The Difference Between URL Structure and Information Architecture – Whiteboard Friday
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Powered by WPeMatico
We’ve all been there — You have a client who wants to run on a channel you’re unfamiliar with. You do what we all do and start to dig in to learn the ins and outs the best you can. There’s A LOT to take in with all the various Paid Social engines, creative platforms,… Continue Reading Help! My Client Wants to Run Paid Social Where Do I Start?
Google makes changes to its ranking algorithm almost every day. Sometimes we know about them, sometimes we don’t. Some of them remain unnoticed, others turn the SERPs upside down. So, this cheat sheet contains the most important algorithm updates of the recent years alongside battle-proven advice on how to optimize for these updates. Panda It… Continue Reading A cheat sheet to Google algorithm updates from 2011 to 2018
Posted by SarahBird We couldn’t be more thrilled to announce that Moz has acquired STAT Search Analytics! It’s not hard to figure out why, right? We both share a vision around creating search solutions that will change the industry. We’re both passionate about investing in our customers’ success. Together we provide a massive breadth of… Continue Reading Moz Acquires STAT Search Analytics: We’re Better Together!
A small survey of agencies found some advertisers are making large moves to Amazon advertising. Please visit Search Engine Land for the full article. Powered by WPeMatico
One of the most frustrating parts of optimizing eCommerce category pages—both product listing pages (PLPs) and intermediary category pages—is that there is no one-size-fits-all solution for how to add content to category pages. If you add too much content that isn’t necessary on the page it could disrupt the user experience.… The post How Brands… Continue Reading How Brands Integrate Content on their eCommerce Category Pages
Is the SEO work being done for your website confusing you or not getting you the desired results or getting you anywhere further? This post lifts the veil behind this conundrum and even offers up to five action points you can use to clear your doubts and save the soul of your money site. The… Continue Reading Take These 5 Steps Before your SEO Expert Ruins your Website Completely
Ever since the onset of SEO, the factors that search engines use to determine which site to rank over another keep changing. Techniques have gone and go, but one thing remains constant: links are still as valuable and relevant as they have ever been. In fact, I will make bold to say that link building… Continue Reading Link building in 2018 (and beyond): 6 techniques that work
Q: Alexa, how popular is voice search? A: Let me check with my frenemies Siri, Bixby, and Cortana, and I’ll get back to you on that. Yes, voice search is growing in popularity, and marketers need to make sure their search results are ranking. See how. Read the full article at MarketingProfs Powered by WPeMatico
Posted by randfish It’s tough to admit it, but many of us still practice outdated SEO tactics in the belief that they still have a great deal of positive influence. In this week’s Whiteboard Friday, Rand gently sets us straight and offers up a series of replacement activities that will go much farther toward moving… Continue Reading SEO “Dinosaur” Tactics That You Should Retire – Whiteboard Friday