Top 4 Reasons SMBs Should Use Paid Search

Paid search, also known as pay-per-click (PPC) advertising, is a part of search engine marketing (SEM). It’s an effective way to drive search traffic your way quickly and consistently. But how does it work? And why should small and midsize businesses be using it? Read the full article at MarketingProfs Powered by WPeMatico

The Fractured Web

Anyone can argue about the intent of a particular action & the outcome that is derived by it. But when the outcome is known, at some point the intent is inferred if the outcome is derived from a source of power & the outcome doesn’t change. Or, put another way, if a powerful entity (government,… Continue Reading The Fractured Web

Local Business Links and Reputation: Competitive Difference-Makers in SEO

How do you spot room for growth when the local SEO playing field looks too even? When you take a close look you’ll find the opportunities for growth are there–and can have direct, measurable impact on both search engine visibility and the bottom line. A future-proof strategy exists. Read the full article at MarketingProfs Powered… Continue Reading Local Business Links and Reputation: Competitive Difference-Makers in SEO