9 Analytics Considerations for Redesigning Your Website

The inevitable is happening—you’re planning a relaunch or a website redesign. While “ugh” might be your first thought, your hopes are still high. A new design and new experience will increase your bottom line …right? Redesigning your website can absolutely facilitate those expectations – but we’ve seen many more mishandled with aspects forgotten, ignored, or… Continue Reading 9 Analytics Considerations for Redesigning Your Website

Google Search Trends: How Results Pages Are Evolving

Most Google initial search engine results pages (SERPs) now include a mix of classic organic results and Universal Search elements, such as informational snippets, images, maps, and videos, according to research from Searchmetrics. Read the full article at MarketingProfs Powered by WPeMatico

Google’s updated SERP snippet length: What should be your SEO strategy now?

On December 1st, 2017, Barry Schwartz reported on Search Engine Land that Google had officially confirmed a change to how it displays text snippets in Google’s Search Engine Results Pages (SERPs). Barry wrote, “A Google spokesperson told us: ‘We recently made a change to provide more descriptive and useful snippets, to help people better understand how… Continue Reading Google’s updated SERP snippet length: What should be your SEO strategy now?

The Right Way to Do SEO [Flowchart]

Does SEO really have to be so complicated? Sometimes, maybe yes, but asking yourself some basic questions can often lead you on a path to SEO success. See where you land on this flowchart. Read the full article at MarketingProfs Powered by WPeMatico