Becoming an Industry Thought Leader: Advanced Techniques for Finding the Best Places to Pitch Guest Posts

Posted by KristinTynski If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. I’m about to share the process you can use to identify… Continue Reading Becoming an Industry Thought Leader: Advanced Techniques for Finding the Best Places to Pitch Guest Posts

Brands vs Ads

About 7 years ago I wrote about how the search relevancy algorithms were placing heavy weighting on brand-related signals after Vince & Panda on the (half correct!) presumption that this would lead to excessive industry consolidation which in turn would force Google to turn the dials in the other direction. My thesis was Google would… Continue Reading Brands vs Ads

Google BigQuery FAQs Answered

Written By: Erin Jordan, Jonah Ortiz, & Sean Pinto. Frequently Asked Questions What is BigQuery? BigQuery was introduced by Google as a scalable solution to data warehousing to give enterprises more flexibility with their data. BigQuery is a serverless cloud data warehouse that allows users to query and join various datasets in a user-friendly interface at… Continue Reading Google BigQuery FAQs Answered