Are You Missing 80% of Your Conversions? The Importance of Call Tracking [Case Study]

AdWords conversion tracking can be a bear. Whether you’re trying to track a content download, a demo request, or a view-through in-store visit (I’m only joking), you have to deal with conversion action setup, code implementation, and some testing to make sure your desired action is being tracked and attributed accurately. Unfortunately, all of this… Continue Reading Are You Missing 80% of Your Conversions? The Importance of Call Tracking [Case Study]

Automation, AdWords and Amazon: Ashley Fletcher on the future of paid search

In 2017, Google rolled out 43 separate updates and changes to its AdWords platform.  From showing local information to display ads to the launch of Smart Display campaigns to visibility over landing page performance, each update from Google – whether big or small – has an impact on the way that PPC practitioners and search marketers go… Continue Reading Automation, AdWords and Amazon: Ashley Fletcher on the future of paid search