InMarket Audiences: How to find consumers in research mode

Google originally released InMarket Audiences in 2014 for Display and YouTube. A few years later, in 2018, Google released InMarket Audiences for search, and Bing followed suit this summer. So why should marketers care? InMarket Audiences allow advertisers to find users who are currently searching for products or services similar to yours. The users are… Continue Reading InMarket Audiences: How to find consumers in research mode

New Jobs Open! Social Campaign Strategist, Product Evangelist, Search Engine Marketing Manager + More!

In the past couple weeks, we’ve had 7 new jobs posted to the PPC Hero Job Board! Take a look at what’s available Here’s a brief look at some of the newly posted positions: eLama New York, NY Role: Product Evangelist eLama is a leading digital marketing automation service in Russia and CIS. Due to… Continue Reading New Jobs Open! Social Campaign Strategist, Product Evangelist, Search Engine Marketing Manager + More!

Survey: Are you still worried your ads will show up in the wrong places?

This past Wednesday, The Washington Post reported that brand ads were still showing up on polarizing and misleading sites, despite recent efforts to stop it. The article in particular pointed out how cheerful green ads for the Girl Scouts showed up next to content about Muslim invaders and faked mass shootings. Not good. The Survey Takes… Continue Reading Survey: Are you still worried your ads will show up in the wrong places?

Everything You Need to Know About Instagram Story Ads

When Instagram announced the release of full-screen, vertical story ads this March, advertisers had reason to be excited. Story ads represented an alternative to News Feed ads—which, though still effective, had lost a bit of novelty. They’d also grown way more competitive: Image via Statista In September of last year, Instagram’s 2 million monthly active… Continue Reading Everything You Need to Know About Instagram Story Ads