Google originally released InMarket Audiences in 2014 for Display and YouTube. A few years later, in 2018, Google released InMarket Audiences for search, and Bing followed suit this summer. So why should marketers care? InMarket Audiences allow advertisers to find users who are currently searching for products or services similar to yours. The users are… Continue Reading InMarket Audiences: How to find consumers in research mode
In the past couple weeks, we’ve had 7 new jobs posted to the PPC Hero Job Board! Take a look at what’s available Here’s a brief look at some of the newly posted positions: eLama New York, NY Role: Product Evangelist eLama is a leading digital marketing automation service in Russia and CIS. Due to… Continue Reading New Jobs Open! Social Campaign Strategist, Product Evangelist, Search Engine Marketing Manager + More!
Let’s face it: If you’re running paid campaigns on social media, your boss is always going to be asking you about your social media metrics. “Are they improving?” “What are we tracking?” “What should we be tracking?” “Why?” If all of these questions are making your head spin, you are not alone! With so many… Continue Reading The Top 8 Social Media Metrics for Advertisers
Keeping up to date with what people search for online can be invaluable to your business. Whether you’re looking to inform your latest paid search campaign or just need some fresh, trending content for your blog, these tools can help. However, with over 3.5 billion searches each day worldwide, it’s hard to know how to… Continue Reading What people search for: Tools for trends
The end of the year is coming up fast and I’m guessing you’re probably in the middle of figuring out next year’s budget. It’s definitely one of your favorite things to do this time of year…right? right??? Yeah, we get it! To help ease the stress of next year’s planning and give you some guidance… Continue Reading Where Marketers Are Spending Their Digital Dollars in 2019
Some say the best film scores are the ones you don’t notice. That’s not to say that scores don’t impact moviegoers—quite the opposite, actually. The best film scores make huge impacts on their audiences. The key is that they do it subtly. As the visuals unfold on screen, the music enhances the emotions of the… Continue Reading 9 Examples of Inbound Marketing that Bring Customers to You
At our Transformation of Search Summit earlier this month, we heard a fan-favorite session on Amazon Advertising. In this session, John Denny (formerly of Bai, currently Cavu Venture Partners) and Luis Navarrate Gomez (LEGO) gave real strategies for how they leveraged both paid and organic search on Amazon to grow their companies. Bai grew from… Continue Reading Amazon Advertising tips from Bai and LEGO
This past Wednesday, The Washington Post reported that brand ads were still showing up on polarizing and misleading sites, despite recent efforts to stop it. The article in particular pointed out how cheerful green ads for the Girl Scouts showed up next to content about Muslim invaders and faked mass shootings. Not good. The Survey Takes… Continue Reading Survey: Are you still worried your ads will show up in the wrong places?
Think back to when you were a kid. It was obvious from day one that you were born to sell. On a particularly hot day, you decide to open a lemonade stand. After you’ve gathered the lemons, the sugar, and the cups, you consider an important question: Where do you set up shop? You could… Continue Reading Why You Need the Amazon Buy Box—And How to Get It
Search spend now accounts for almost a third of advertising spend in the UK, and has grown consistently since 2001. Balancing the marketing mix is a huge challenge facing any CMO or marketer, and it’s no different in the world of search. It can be difficult for brands to find the right blend of PPC and… Continue Reading Why PPC and SEO need to work together
Our poor words are often abused. A few years ago, the Merriam Webster Dictionary defined the word “literally” to mean figuratively. The next big craze was a Pumpkin Spice latte that apparently contains no pumpkins. And then a few weeks ago, we were told that the truth isn’t truth. Definitions are changing over at Google… Continue Reading Coming Soon: Exact Match Keywords to Match to Even MORE Variants
When Instagram announced the release of full-screen, vertical story ads this March, advertisers had reason to be excited. Story ads represented an alternative to News Feed ads—which, though still effective, had lost a bit of novelty. They’d also grown way more competitive: Image via Statista In September of last year, Instagram’s 2 million monthly active… Continue Reading Everything You Need to Know About Instagram Story Ads
When looking back on summer 2018, it’s hard to ignore the optimism that’s been in the air. Sunny weather? Check. England football triumph? Almost! AI as the next big thing in digital marketing? Try and count the number of articles, blog posts and sound bites that you’ve encountered over the last month which cite AI… Continue Reading Why AI and international paid media is a match made in hell