Survey: Are you still worried your ads will show up in the wrong places?

This past Wednesday, The Washington Post reported that brand ads were still showing up on polarizing and misleading sites, despite recent efforts to stop it. The article in particular pointed out how cheerful green ads for the Girl Scouts showed up next to content about Muslim invaders and faked mass shootings. Not good. The Survey Takes… Continue Reading Survey: Are you still worried your ads will show up in the wrong places?

Everything You Need to Know About Instagram Story Ads

When Instagram announced the release of full-screen, vertical story ads this March, advertisers had reason to be excited. Story ads represented an alternative to News Feed ads—which, though still effective, had lost a bit of novelty. They’d also grown way more competitive: Image via Statista In September of last year, Instagram’s 2 million monthly active… Continue Reading Everything You Need to Know About Instagram Story Ads

The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager

It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades: mobile has taken over our lives, social media has turned us into publishers and video content is in high demand. All the changes make businesses evaluate their… Continue Reading The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager