The Importance of Educating Clients in the PPC Marketing Industry

When a Search Marketing Agency pitches a new client, they may provide them a complimentary audit, initial strategy overview, competitive analysis, etc… However, once the client signs on the dotted line and the work begins, more often than not, overt time the client slips into the dark with regard to the specifics. These specifics consist… Continue Reading The Importance of Educating Clients in the PPC Marketing Industry

Google Ads Phasing Out Game Content Category

Last week, Google Ads announced an important change for exclusion categories: “Games” content exclusion will be deprecated. This change is in line with Google Ads claim of streamlining content exclusion options they rolled out in 2018. Read more at PPCHero.com Powered by WPeMatico

The evolution of SEO and the shift from point solutions to platform

In the practice of SEO, as in life, the only constant is “change.” Even the pace of change in SEO is changing. It’s accelerating as results grow ever richer and more personalized, search engines more numerous and specialized, and searchers increasingly expect to be able to summon answers whenever, wherever and however they like. Though… Continue Reading The evolution of SEO and the shift from point solutions to platform

5 New Jobs Open on the PPC Hero Job Board

New jobs are being added to the PPC Hero Job Board every week. Right now you’ll find open positions at Hanapin Marketing, The Walt Disney Company, The Shade Store, and a number of digital agencies around the country. Check out what got added this week! Read more at PPCHero.com Powered by WPeMatico

Facebook Removes Targeting Options, LinkedIn Launches Lookalikes, & More Recent News

Happy spring, dearest readers. Warm days are ahead! While the seasons were changing, so was the world of online advertising—that’s why it’s time for another news round-up. Let’s see what’s been going on recently. Facebook removes more targeting options In 2018, the National Fair Housing Alliance, the American Civil Liberties Union, the Communication Workers of… Continue Reading Facebook Removes Targeting Options, LinkedIn Launches Lookalikes, & More Recent News

Opinions On SKAG Implementation Have Changed

Should you still be implementing SKAGs in your PPC account? According to Hanapin’s Emma Franks, this answer is no. To find out the reasons behind this check out her post on Unbounce, Why SKAGs Are No Longer a PPC Best Practice (and How to Respond). Read more at PPCHero.com Powered by WPeMatico