Page speed optimization should be at the core of your SEO strategy. Your page speed is just as important as site speed is to SEO. Here, page speed should not be mistaken for website speed. What is page speed optimization and how important is this factor to your overall website ranking? Your page speed is… Continue Reading Page speed optimization: Six areas to focus on for better SEO results
Three must-dos that will help you to keep balance when multiple conversion actions are at play. It’s our job to make ourselves an extension of our client’s marketing team and learn, learn, learn. Read more at PPCHero.com Powered by WPeMatico
LinkedIn is the best platform for B2B targeting in the PPC space, bar none. In recent years, LinkedIn has become a more popular destination for users to consume content. Rather than seeing what your great aunt ate for lunch on Facebook or hearing someone yell about politics on Twitter, you can check LinkedIn to see… Continue Reading 8 Ways to Improve Your LinkedIn Lead Generation Ads Today
Link building is obviously one of the most important steps in your journey towards achieving that perfect SEO score. Based on the kind of business that you are involved with and based on your target customer, it is true that your SEO measures, as well as your Link building techniques, are going to differ. The… Continue Reading Differences between B2B and B2C link building tactics
Yesterday, Basecamp co-founder and CEO Jason Fried took to Twitter to criticize Google for allowing advertisers to bid on their competitors’ brand names: Via Twitter user @jasonfried. Here’s the crux of Fried’s argument: By allowing advertisers to bid on their competitors’ brand names, Google forces businesses like Basecamp—which sells a popular project management tool—to pay… Continue Reading Is Google’s Competitive Ad Policy a ‘Shakedown’?
On October 25, 2019, Search Engine Watch will host the second annual Transformation of Search Summit, in partnership with ClickZ. The event will take place at Convene in Midtown, New York City. To see highlights from last year’s event, check out this roundup of the sessions or these presentations. Transformation of Search Summit 2019 speakers +… Continue Reading The Transformation of Search Summit 2019: Speakers, agenda, FAQ
Just seeing the term QBR can make someone sweat. Although QBR’s can seem scary, they can be extremely beneficial. After reading this guide, you should see QBR’s as a way to get to know your client and their business better, and then jump right into your next one! Read more at PPCHero.com Powered by WPeMatico
Your keywords are about to start matching to queries they’ve never matched to before. That’s right: Following up last September’s decision to make exact match keywords less exact, Google announced earlier today that phrase match and broad match modifier keywords will soon begin matching to search queries that include same-meaning close variants. After providing some… Continue Reading Big Changes Coming to Phrase Match & Broad Match Modifier
Over the years, I have seen so many horror stories when it comes to PPC Management. Whether it’s advertisers flying blind with their ad budgets or the common event of not knowing that their ads are being shown with irrelevant terms, there should always 100% transparency between the agency and the client. Furthermore, there needs… Continue Reading Why Honesty is the Best Policy in PPC Marketing
Ecommerce companies know this to be true, but it bears repeating: the holiday season will be on top of you before you know it, and it’s time to start getting your Q4 plan ready. There are many reports and analysis you can pull and put together to develop our Q4 plan. Use the summer’s relative… Continue Reading Five search reports for ecommerce you can pull now to prep for Q4
New jobs have been posted to PPC Hero’s Job Board, including new positions open at Hanapin Marketing, JEMSU, and Online Optimism. Here’s a brief look at some of the positions available: Online OptimismNew Orleans, LARole: Digital Ads Strategist (SEM/PPC) Online Optimism’s Advertising Department is growing, and we’re looking to add a Digital Ads Strategist to our other two full-time SEM/digital… Continue Reading Ready for a Job Change? New Positions Open Around the Country!
Unless you live in a temperature stable nudist colony, it is likely that clothing is a pretty critical component of your day-to-day. That makes fashion a part of your day-to-day. This widespread need makes fashion a great industry to be in—which presents a challenge for fashion marketers. Like the food and beverage industry, the fashion… Continue Reading 31 Fabulous Fashion Marketing Tips
When a Search Marketing Agency pitches a new client, they may provide them a complimentary audit, initial strategy overview, competitive analysis, etc… However, once the client signs on the dotted line and the work begins, more often than not, overt time the client slips into the dark with regard to the specifics. These specifics consist… Continue Reading The Importance of Educating Clients in the PPC Marketing Industry
When consumers need to find the right product, service or storefront for their needs, they grab their phone, jump on their laptop, or just say, Hey Siri, Hey Alexa, and Hey Cortana. Search results immediately populate their screen and they skim, select, learn, and go. To win at the game of search, your small or… Continue Reading Five ways PPC customer support can help SMBs