As Marketers our job is to not only interpret analytics data, but to also provide a summary of the performance and apply recommendations for future strategies, forecasting and on-going testing. However, this standard metric of decoding is not enough and we need to find a better way to communicate successes and failures that the client… Continue Reading Why Storytelling is Essential in Online Marketing
Website security — or lack thereof — can directly impact your SEO performance. Search specialists can grow complacent. Marketers often get locked into a perception of what SEO is and begin to overlook what SEO should be. The industry has long questioned the permanent impact a website hack can have on organic performance. And many… Continue Reading Cybersecurity in SEO: How website security affects SEO performance
I’ve tried hard to implement a bold and experimental culture when it comes to marketing at Mailshake. I don’t see failure as a bad thing; it’s fear of venturing into the unknown that I want to discourage. Basically, my philosophy is this: Try it. If it doesn’t work, change your approach or do something different.… Continue Reading The 11 Best Marketing Strategies We Tried This Year
Explore a few ways to take action in your account to reduce PPC spend without having to turn out the lights on your campaigns! Read more at PPCHero.com Powered by WPeMatico
Google originally released InMarket Audiences in 2014 for Display and YouTube. A few years later, in 2018, Google released InMarket Audiences for search, and Bing followed suit this summer. So why should marketers care? InMarket Audiences allow advertisers to find users who are currently searching for products or services similar to yours. The users are… Continue Reading InMarket Audiences: How to find consumers in research mode
In the past couple weeks, we’ve had 7 new jobs posted to the PPC Hero Job Board! Take a look at what’s available Here’s a brief look at some of the newly posted positions: eLama New York, NY Role: Product Evangelist eLama is a leading digital marketing automation service in Russia and CIS. Due to… Continue Reading New Jobs Open! Social Campaign Strategist, Product Evangelist, Search Engine Marketing Manager + More!
Let’s face it: If you’re running paid campaigns on social media, your boss is always going to be asking you about your social media metrics. “Are they improving?” “What are we tracking?” “What should we be tracking?” “Why?” If all of these questions are making your head spin, you are not alone! With so many… Continue Reading The Top 8 Social Media Metrics for Advertisers
Keeping up to date with what people search for online can be invaluable to your business. Whether you’re looking to inform your latest paid search campaign or just need some fresh, trending content for your blog, these tools can help. However, with over 3.5 billion searches each day worldwide, it’s hard to know how to… Continue Reading What people search for: Tools for trends
The end of the year is coming up fast and I’m guessing you’re probably in the middle of figuring out next year’s budget. It’s definitely one of your favorite things to do this time of year…right? right??? Yeah, we get it! To help ease the stress of next year’s planning and give you some guidance… Continue Reading Where Marketers Are Spending Their Digital Dollars in 2019
Some say the best film scores are the ones you don’t notice. That’s not to say that scores don’t impact moviegoers—quite the opposite, actually. The best film scores make huge impacts on their audiences. The key is that they do it subtly. As the visuals unfold on screen, the music enhances the emotions of the… Continue Reading 9 Examples of Inbound Marketing that Bring Customers to You
At our Transformation of Search Summit earlier this month, we heard a fan-favorite session on Amazon Advertising. In this session, John Denny (formerly of Bai, currently Cavu Venture Partners) and Luis Navarrate Gomez (LEGO) gave real strategies for how they leveraged both paid and organic search on Amazon to grow their companies. Bai grew from… Continue Reading Amazon Advertising tips from Bai and LEGO
This past Wednesday, The Washington Post reported that brand ads were still showing up on polarizing and misleading sites, despite recent efforts to stop it. The article in particular pointed out how cheerful green ads for the Girl Scouts showed up next to content about Muslim invaders and faked mass shootings. Not good. The Survey Takes… Continue Reading Survey: Are you still worried your ads will show up in the wrong places?
Think back to when you were a kid. It was obvious from day one that you were born to sell. On a particularly hot day, you decide to open a lemonade stand. After you’ve gathered the lemons, the sugar, and the cups, you consider an important question: Where do you set up shop? You could… Continue Reading Why You Need the Amazon Buy Box—And How to Get It
Search spend now accounts for almost a third of advertising spend in the UK, and has grown consistently since 2001. Balancing the marketing mix is a huge challenge facing any CMO or marketer, and it’s no different in the world of search. It can be difficult for brands to find the right blend of PPC and… Continue Reading Why PPC and SEO need to work together