7 Reasons Google Ads and Facebook Ads Make the Perfect Pair

This post was co-written by Gordon Donnelly and Kristina Simonson. With Valentine’s Day approaching, you’re likely finding yourself in one of two camps. You’re in the heart-shaped-box-of-chocolates camp or the solo-pint-of-ice-cream camp. The late-night-Casablanca-for-two camp or the gently-sobbing-Narcos-binge camp. You’re getting gnocchi in an old Italian neighborhood or you’re getting thrown out of a Buffalo… Continue Reading 7 Reasons Google Ads and Facebook Ads Make the Perfect Pair

Cybersecurity in SEO: How website security affects SEO performance

Website security — or lack thereof — can directly impact your SEO performance. Search specialists can grow complacent. Marketers often get locked into a perception of what SEO is and begin to overlook what SEO should be. The industry has long questioned the permanent impact a website hack can have on organic performance. And many… Continue Reading Cybersecurity in SEO: How website security affects SEO performance

InMarket Audiences: How to find consumers in research mode

Google originally released InMarket Audiences in 2014 for Display and YouTube. A few years later, in 2018, Google released InMarket Audiences for search, and Bing followed suit this summer. So why should marketers care? InMarket Audiences allow advertisers to find users who are currently searching for products or services similar to yours. The users are… Continue Reading InMarket Audiences: How to find consumers in research mode

New Jobs Open! Social Campaign Strategist, Product Evangelist, Search Engine Marketing Manager + More!

In the past couple weeks, we’ve had 7 new jobs posted to the PPC Hero Job Board! Take a look at what’s available Here’s a brief look at some of the newly posted positions: eLama New York, NY Role: Product Evangelist eLama is a leading digital marketing automation service in Russia and CIS. Due to… Continue Reading New Jobs Open! Social Campaign Strategist, Product Evangelist, Search Engine Marketing Manager + More!