Is Google’s Competitive Ad Policy a ‘Shakedown’?

Yesterday, Basecamp co-founder and CEO Jason Fried took to Twitter to criticize Google for allowing advertisers to bid on their competitors’ brand names: Via Twitter user @jasonfried. Here’s the crux of Fried’s argument: By allowing advertisers to bid on their competitors’ brand names, Google forces businesses like Basecamp—which sells a popular project management tool—to pay… Continue Reading Is Google’s Competitive Ad Policy a ‘Shakedown’?

The Transformation of Search Summit 2019: Speakers, agenda, FAQ

On October 25, 2019, Search Engine Watch will host the second annual Transformation of Search Summit, in partnership with ClickZ. The event will take place at Convene in Midtown, New York City. To see highlights from last year’s event, check out this roundup of the sessions or these presentations. Transformation of Search Summit 2019 speakers +… Continue Reading The Transformation of Search Summit 2019: Speakers, agenda, FAQ