New jobs have been posted to PPC Hero’s Job Board, including new positions open at Hanapin Marketing, JEMSU, and Online Optimism. Here’s a brief look at some of the positions available: Online OptimismNew Orleans, LARole: Digital Ads Strategist (SEM/PPC) Online Optimism’s Advertising Department is growing, and we’re looking to add a Digital Ads Strategist to our other two full-time SEM/digital… Continue Reading Ready for a Job Change? New Positions Open Around the Country!
Unless you live in a temperature stable nudist colony, it is likely that clothing is a pretty critical component of your day-to-day. That makes fashion a part of your day-to-day. This widespread need makes fashion a great industry to be in—which presents a challenge for fashion marketers. Like the food and beverage industry, the fashion… Continue Reading 31 Fabulous Fashion Marketing Tips
When a Search Marketing Agency pitches a new client, they may provide them a complimentary audit, initial strategy overview, competitive analysis, etc… However, once the client signs on the dotted line and the work begins, more often than not, overt time the client slips into the dark with regard to the specifics. These specifics consist… Continue Reading The Importance of Educating Clients in the PPC Marketing Industry
When consumers need to find the right product, service or storefront for their needs, they grab their phone, jump on their laptop, or just say, Hey Siri, Hey Alexa, and Hey Cortana. Search results immediately populate their screen and they skim, select, learn, and go. To win at the game of search, your small or… Continue Reading Five ways PPC customer support can help SMBs
By removing broad match keywords, brand CPA decreased by more than 90% while simultaneously driving higher conversion volume. Read more at PPCHero.com Powered by WPeMatico
You have a mobile app: check! Your Facebook and/or Instagram Business Pages are set up: check! Your Facebook Ads Manager account is set up: check! Perfect. Now you want to get more people installing it, using it, and re-engaging with your app over time. Right? Well, you’ve certainly come to the right place. In this… Continue Reading The Beginner’s Guide to Facebook Advertising for Mobile Apps
We all get them, the offers of free SEO audits, of thousands of backlinks from “DA 40 and above” sites for just $10 and the “helpful” list of spurious SEO issues with your website. Checking your junk folder every morning reveals another round of emails offering the SEO-moon-on-a-stick for a low, low price. As an… Continue Reading Regulation in the SEO industry – Impossible or essential?
Last week, Google Ads announced an important change for exclusion categories: “Games” content exclusion will be deprecated. This change is in line with Google Ads claim of streamlining content exclusion options they rolled out in 2018. Read more at PPCHero.com Powered by WPeMatico
Let’s play a game of “Who Do You Trust?” Those paid results at the top of the SERP with the green “Ad” box? Or your sister? That banner on YouTube? Or your best friend from college? Okay, this is an easy game. We trust our family, friends, and even strangers more than we trust advertisements… Continue Reading How to Use Referral Marketing to Stand Out from Your Competition
In the practice of SEO, as in life, the only constant is “change.” Even the pace of change in SEO is changing. It’s accelerating as results grow ever richer and more personalized, search engines more numerous and specialized, and searchers increasingly expect to be able to summon answers whenever, wherever and however they like. Though… Continue Reading The evolution of SEO and the shift from point solutions to platform
New jobs are being added to the PPC Hero Job Board every week. Right now you’ll find open positions at Hanapin Marketing, The Walt Disney Company, The Shade Store, and a number of digital agencies around the country. Check out what got added this week! Read more at PPCHero.com Powered by WPeMatico
Happy spring, dearest readers. Warm days are ahead! While the seasons were changing, so was the world of online advertising—that’s why it’s time for another news round-up. Let’s see what’s been going on recently. Facebook removes more targeting options In 2018, the National Fair Housing Alliance, the American Civil Liberties Union, the Communication Workers of… Continue Reading Facebook Removes Targeting Options, LinkedIn Launches Lookalikes, & More Recent News
At the frontlines in the battle for SEO is Google Search Console (GSC), an amazing tool that makes you visible in search engine results pages (SERPs) and provides an in-depth analysis of web traffic being routing to your doorstep. And it does all this for free. If your website marks your presence in cyberspace, GSC… Continue Reading Complete guide to Google Search Console
Should you still be implementing SKAGs in your PPC account? According to Hanapin’s Emma Franks, this answer is no. To find out the reasons behind this check out her post on Unbounce, Why SKAGs Are No Longer a PPC Best Practice (and How to Respond). Read more at PPCHero.com Powered by WPeMatico
Ever heard the phrase “turnover is vanity, profit is sanity”? This phrase rings especially true for ecommerce advertisers who may be blinded by revenue levels or conversion numbers instead of what really matters: the actual profitability of their PPC accounts. It’s understandable to follow the logic that more sales would lead to more revenue. But… Continue Reading How to Increase PPC Profits – By Decreasing Sales