Low-Hanging Fruit for the Holiday Season: Four simple marketing changes with significant impact

Testing and optimization can be difficult — from the challenges of deciding what to test amidst a dizzying array of priorities and ideas, to the time-intensive manual labor of implementing sophisticated back-end changes. With the year coming to a close and big marketing plans in the making, it’s important before making big changes and commitments… Continue Reading Low-Hanging Fruit for the Holiday Season: Four simple marketing changes with significant impact

5 Common Digital Marketing Data & Analytics Challenges and How to Start Solving Them

The volume and velocity of the data at our fingertips today has the power to transform the way we do marketing. Armed with the right data about our target audience, we can reach them at the right time, in the right place, with the best tailored messages. Given the deluge of marketing messages inundating consumers… Continue Reading 5 Common Digital Marketing Data & Analytics Challenges and How to Start Solving Them

Ceremonial Adoption – I Am Sure You Have Come Across It Before!

What is a common and fairly regular feature of Digital Transformation and Customer Success initiatives? I am sure you have seen it before. It starts with a CEO presentation on stage at the annual Company All-Hands, where they present the company’s focus or the new vision. This announcement could be linked to the Big T the company… Continue Reading Ceremonial Adoption – I Am Sure You Have Come Across It Before!

AI in action

Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of… Please visit Marketing Land for the full article. Powered by WPeMatico

Weekend Favs November 10

Weekend Favs November 10 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The… Continue Reading Weekend Favs November 10

Get Your Free Test Discovery Tool to Help Log all the Results and Discoveries from Your Company’s Marketing Tests

Come budget time, do you have an easy way to show all the results from your testing? Not just conversion lifts, but the golden intel that senior business leaders crave — key insights into customer behavior. To help you do that, we’ve created the free MECLABS Institute Test Discovery Tool, so you can build a… Continue Reading Get Your Free Test Discovery Tool to Help Log all the Results and Discoveries from Your Company’s Marketing Tests

TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again

The second annual report on the efforts by this anti-fraud industry group finds that agencies, ad platforms and publishers following its guidelines reduced this fraud to under two percent. The post TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again appeared… Please visit Marketing Land for the full article. Powered… Continue Reading TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again