Way back in the Mesozoic Period of IT (about 1989) I had a boss who, while clenching a lit cigar between his teeth (yes, there was that back then), uttered these immortal words, “Your job is to automate yourself out of a job.” That master of inspirational communications was on to something. He seemed to… Continue Reading Is Our Job to Make Our Job Obsolete?
How successful are your marketing campaigns? Believe it or not, this seemingly simple question puzzles many marketers and business owners I work with. You’re running ads, and customers are buying what you’re selling, so your marketing efforts must be working, right? Not necessarily. Don’t get me wrong. I’m not saying this means your strategies have… Continue Reading 11 Metrics Every Marketing Manager Needs to Track
This week, we had a nuts-and-bolts focus on getting more of the right things done in your writing and business… Continue Reading The post Writing Nuts and Bolts: Fast Starts, Mindful Tools, and Remarkably Improved Habits appeared first on Copyblogger. Powered by WPeMatico
The second annual report on the efforts by this anti-fraud industry group finds that agencies, ad platforms and publishers following its guidelines reduced this fraud to under two percent. The post TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again appeared… Please visit Marketing Land for the full article. Powered… Continue Reading TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again
On any given day, I might say, “Hey Google – where’s the nearest Dave and Busters?” I might ask “Alexa, reorder some more black socks.” I speak to the air and something comes back that I need or want. This is where we’re going. There will be keyboards, but we’ll interact in a lot of… Continue Reading A World Beyond Keyboards
Have you heard the saying, “content is king?” Well, of course, you have. But creating more content won’t necessarily get you more search traffic. You’ve heard people like me mention stats like the average piece of content that ranks on page one of Google contains 1,890 words. But that doesn’t mean writing in-depth content that is… Continue Reading The Future of Content Marketing: It’s Not What You Think
Increase Your Focus and Combat Distractions written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chris BaileyPodcast Transcript This week on the Duct Tape Marketing Podcast, I chat with author and productivity expert Chris Bailey. After graduating from business school, Bailey decided to forego the traditional path and spend a full… Continue Reading Increase Your Focus and Combat Distractions
The following research was first published in the MECLABS Quarterly Research Digest, July 2014. When it comes to selling, marketers and salespeople seem to have the subtle, yet overwhelming, desire to put the proverbial cart before the horse. It’s easy enough to see why: The sale is the goal. It is the macro-yes we are… Continue Reading Lead Nurturing Tested: How slight script tweaks increased response by 31%
For content marketers, each year’s publication of the B2B Content Marketing Benchmarks, Budgets and Trends Report should be truly exciting. Even more than the latest iPhone announcement. In fact, especially more than the latest iPhone announcement. Don’t get me wrong: I love a slightly bigger screen, creepy new camera features and a higher price tag… Continue Reading 2019 B2B Content Marketing Trends: The 10 Biggest Opportunities for Marketers
Now that social media is firmly entrenched as a key component of any company’s overall marketing strategy, there’s a lot of discussion about the key roles and responsibilities for social media team members. After all, we’ve come a long way since a single person could handle the social media role alone. Here’s a closer look… Continue Reading Meet The 7 Key Elements Of A Social Media Team
Your business needs to have an active presence on Instagram. With more than 1 billion active monthly users, Instagram is officially the fastest growing social media network. According to Sprout Social, 71% of businesses in the United States are using Instagram for marketing. By now, I hope you have your profile set up and are taking… Continue Reading Use These 10 Tools to Enhance Your Instagram Post Conversions
I enjoyed Nick’s post yesterday about some copywriting techniques that work … until they don’t. And I’m glad he spoke… Continue Reading The post Spark Your Next Breakthrough Copy Insight with Systematic Listening appeared first on Copyblogger. Powered by WPeMatico
Do people actually need (or want) a critic or commentator to stand between them and an experience any longer? Or are people okay with processing for themselves? I have some thoughts on this. Last night, Jac and I went to see the new Tom Hardy movie, Venom. It’s yet another superhero movie with a slight… Continue Reading Do We Need Critics and Commentators Any More?
Google said when the fine was imposed in July that it would appeal, will argue its practices benefit consumers. The post Google appeals record $5 billion EU antitrust Android fine appeared first on Marketing Land. Please visit Marketing Land for the full article. Powered by WPeMatico
Did you know that I’ve failed at SEO before? No, I’m not talking about when I first started my career. This was when I knew SEO like the back of my hand. I’m talking about when I was good enough to get sites ranked on page 1… that’s when I really failed at SEO. And boy… Continue Reading My Failed Attempt at SEO (And What I’ve Learned)