Testing and optimization can be difficult — from the challenges of deciding what to test amidst a dizzying array of priorities and ideas, to the time-intensive manual labor of implementing sophisticated back-end changes. With the year coming to a close and big marketing plans in the making, it’s important before making big changes and commitments… Continue Reading Low-Hanging Fruit for the Holiday Season: Four simple marketing changes with significant impact
The volume and velocity of the data at our fingertips today has the power to transform the way we do marketing. Armed with the right data about our target audience, we can reach them at the right time, in the right place, with the best tailored messages. Given the deluge of marketing messages inundating consumers… Continue Reading 5 Common Digital Marketing Data & Analytics Challenges and How to Start Solving Them
What is a common and fairly regular feature of Digital Transformation and Customer Success initiatives? I am sure you have seen it before. It starts with a CEO presentation on stage at the annual Company All-Hands, where they present the company’s focus or the new vision. This announcement could be linked to the Big T the company… Continue Reading Ceremonial Adoption – I Am Sure You Have Come Across It Before!
With online shopping growing in popularity, retailers need to come up with new ways to keep their customers engaged to drive sales. Retail stores are no longer just competing with other neighboring shops. Consumers can shop for virtually anything from the comfort of their own homes or even on the go from ecommerce shops. If… Continue Reading How to Drive Retail Sales with Beacon Technology
It’s the start of the traditional winter holidays this week, and you know what that means. Stress, time crunches …… Continue Reading The post A Resource for Managing Holiday Stress While You Strengthen Your Marketing appeared first on Copyblogger. Powered by WPeMatico
I want to tell you the tale of two companies both trying to reach part of the community they serve and how one failed and the other nailed it. Why this is important is because it ties closely to the way customers choose to spend their money these days. They want companies who understand their… Continue Reading Customers Want You to Understand Their World
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of… Please visit Marketing Land for the full article. Powered by WPeMatico
Weekend Favs November 10 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The… Continue Reading Weekend Favs November 10
Come budget time, do you have an easy way to show all the results from your testing? Not just conversion lifts, but the golden intel that senior business leaders crave — key insights into customer behavior. To help you do that, we’ve created the free MECLABS Institute Test Discovery Tool, so you can build a… Continue Reading Get Your Free Test Discovery Tool to Help Log all the Results and Discoveries from Your Company’s Marketing Tests
The post Digital Marketing News: Google’s Demographic Targets, People Analytics, Pinterest’s Carousel Ads, & the Psychology of Social Sharing appeared first on Online Marketing Blog – TopRank®. Powered by WPeMatico
Way back in the Mesozoic Period of IT (about 1989) I had a boss who, while clenching a lit cigar between his teeth (yes, there was that back then), uttered these immortal words, “Your job is to automate yourself out of a job.” That master of inspirational communications was on to something. He seemed to… Continue Reading Is Our Job to Make Our Job Obsolete?
How successful are your marketing campaigns? Believe it or not, this seemingly simple question puzzles many marketers and business owners I work with. You’re running ads, and customers are buying what you’re selling, so your marketing efforts must be working, right? Not necessarily. Don’t get me wrong. I’m not saying this means your strategies have… Continue Reading 11 Metrics Every Marketing Manager Needs to Track
This week, we had a nuts-and-bolts focus on getting more of the right things done in your writing and business… Continue Reading The post Writing Nuts and Bolts: Fast Starts, Mindful Tools, and Remarkably Improved Habits appeared first on Copyblogger. Powered by WPeMatico
The second annual report on the efforts by this anti-fraud industry group finds that agencies, ad platforms and publishers following its guidelines reduced this fraud to under two percent. The post TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again appeared… Please visit Marketing Land for the full article. Powered… Continue Reading TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again
On any given day, I might say, “Hey Google – where’s the nearest Dave and Busters?” I might ask “Alexa, reorder some more black socks.” I speak to the air and something comes back that I need or want. This is where we’re going. There will be keyboards, but we’ll interact in a lot of… Continue Reading A World Beyond Keyboards