TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again

The second annual report on the efforts by this anti-fraud industry group finds that agencies, ad platforms and publishers following its guidelines reduced this fraud to under two percent. The post TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again appeared… Please visit Marketing Land for the full article. Powered… Continue Reading TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again

Lead Nurturing Tested: How slight script tweaks increased response by 31%

The following research was first published in the MECLABS Quarterly Research Digest, July 2014. When it comes to selling, marketers and salespeople seem to have the subtle, yet overwhelming, desire to put the proverbial cart before the horse. It’s easy enough to see why: The sale is the goal. It is the macro-yes we are… Continue Reading Lead Nurturing Tested: How slight script tweaks increased response by 31%

2019 B2B Content Marketing Trends: The 10 Biggest Opportunities for Marketers

For content marketers, each year’s publication of the B2B Content Marketing Benchmarks, Budgets and Trends Report should be truly exciting. Even more than the latest iPhone announcement. In fact, especially more than the latest iPhone announcement. Don’t get me wrong: I love a slightly bigger screen, creepy new camera features and a higher price tag… Continue Reading 2019 B2B Content Marketing Trends: The 10 Biggest Opportunities for Marketers