Your business needs to have an active presence on Instagram. With more than 1 billion active monthly users, Instagram is officially the fastest growing social media network. According to Sprout Social, 71% of businesses in the United States are using Instagram for marketing. By now, I hope you have your profile set up and are taking… Continue Reading Use These 10 Tools to Enhance Your Instagram Post Conversions
Now that social media is firmly entrenched as a key component of any company’s overall marketing strategy, there’s a lot of discussion about the key roles and responsibilities for social media team members. After all, we’ve come a long way since a single person could handle the social media role alone. Here’s a closer look… Continue Reading Meet The 7 Key Elements Of A Social Media Team
I enjoyed Nick’s post yesterday about some copywriting techniques that work … until they don’t. And I’m glad he spoke… Continue Reading The post Spark Your Next Breakthrough Copy Insight with Systematic Listening appeared first on Copyblogger. Powered by WPeMatico
Do people actually need (or want) a critic or commentator to stand between them and an experience any longer? Or are people okay with processing for themselves? I have some thoughts on this. Last night, Jac and I went to see the new Tom Hardy movie, Venom. It’s yet another superhero movie with a slight… Continue Reading Do We Need Critics and Commentators Any More?
Google said when the fine was imposed in July that it would appeal, will argue its practices benefit consumers. The post Google appeals record $5 billion EU antitrust Android fine appeared first on Marketing Land. Please visit Marketing Land for the full article. Powered by WPeMatico
Did you know that I’ve failed at SEO before? No, I’m not talking about when I first started my career. This was when I knew SEO like the back of my hand. I’m talking about when I was good enough to get sites ranked on page 1… that’s when I really failed at SEO. And boy… Continue Reading My Failed Attempt at SEO (And What I’ve Learned)
Weekend Favs September 8 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The… Continue Reading Weekend Favs September 8
Due to my lifelong contempt for math, I’ve been known to struggle with equations – especially complicated ones. Luckily, understanding the “Confluence Equation,” as broken down by TopRank Marketing CEO Lee Odden at Content Marketing World, is quite straightforward. For modern marketers, it’s also absolutely critical. Content + Influence = Confluence Given the setting where… Continue Reading Influencer & Content Marketing: Solving the Confluence Equation with Lee Odden
Whether you love them or hate them, emojis have become part of our lives and our digital culture. The first emoji was created nearly 20 years ago in Japan. But today, the use of these tiny, animated faces and characters has drastically evolved. They have become so popular that July 17th has been officially named World… Continue Reading How to Improve Your Click Through Rates with Emojis
Feel naked without your smartphone? You’re not alone. That phenomena — and the move to smaller and smaller screens — has pushed marketers to adapt their practices and technologies to provide a mobile-optimized experience. That much isn’t new. But as consumers have grown more and more reliant on their smartphones, a mobile-optimized site isn’t enough.… Continue Reading What Smartphone Users’ Mobile Mindset Means for Brands
Everyone loves the part of the hero’s journey where our protagonist accepts the “call to adventure” and “crosses the threshold”… Continue Reading The post What’s the One Skill that Separates Well-Paid Freelance Writers from Those Who Struggle? appeared first on Copyblogger. Powered by WPeMatico
As I plow through the writing for my tenth book, Be Where They Are. Go Where They’re Going, what I’m most concerned with doing is helping you best understand what customers want these days when it comes to content marketing and customer experience overall. Companies must evolve and adapt from the past few years of… Continue Reading How to Earn More Customers
History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple OWNED the smartphone market with the 2007 iPhone launch, but Samsung and others out-innovated the giant to nab big market share. Today,… Please visit Marketing Land for the full article.… Continue Reading Expert management of Bing Shopping Ads just got easier
Facebook reach has continually declined over time. Nowadays everyone tells me there is no point in even sharing content on Facebook. But you know what? You can still generate traffic from Facebook. Yes, traffic has declined. Even so, in the last 31 days, I’ve generated 20,420 visits from Facebook. That’s not too shabby considering I’m… Continue Reading We Analyzed 5,860,631,392 Articles From 64 Countries. Here’s What Facebook Loves!
Transcript of Fighting Unconscious Bias in Your Organization written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: It seems to me that, in our current political climate, culture climate, blatant bias, unfortunately, seems to be everywhere. However, there’s a whole lot of really good people that participate in… Continue Reading Transcript of Fighting Unconscious Bias in Your Organization