It’s Not Who You Know

You’ve been told that it’s not what you know; it’s who you know. That’s almost true. It’s who you know that you maintain good relationships with that matters most. Warm contacts, not just contacts. Years ago, my friend and boss at the time Jeff Pulver told me, “You live or die by your database.” I’ve… Continue Reading It’s Not Who You Know

Hitting Your Target: Why Account-Based Marketing and Influencers Are the Perfect Match

I’ve never been very good at saving money — unless I’m saving for something specific. Give me a defined target, and the intrinsic motivation that comes along with it, and I’ll get there. There is much to be said about the value of focus in achieving a goal. The same philosophy is at play with… Continue Reading Hitting Your Target: Why Account-Based Marketing and Influencers Are the Perfect Match

How to Win Over New Kinds of Readers

Ever notice that your content tends to really resonate with some people, and others don’t have any interest at all?… Continue Reading The post How to Win Over New Kinds of Readers appeared first on Copyblogger. Powered by WPeMatico