Chatbots could drive $112 billion in retail sales by 2023

As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims. In fact, retail sales from chatbots will nearly double annually, reaching $112 billion by 2023, the study… Please visit Marketing Land for the full article. Powered by WPeMatico

3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. There could be many reasons for this lack of satisfaction. But from what I’ve seen with my past CRO projects, one major cause is marketers frequently… Continue Reading 3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked

Email Marketing: How to engage with your current prospects and drive more traffic to your site

ONE SIMPLE TACTIC: Move your main call-to-action to the top section of your email, and make sure it’s clear and prominent. HERE’S WHY: Remember, the goal isn’t to get the vacation package booking within your email — that’s the website’s job. Your goal is to get the click. As marketers, we often want to throw… Continue Reading Email Marketing: How to engage with your current prospects and drive more traffic to your site

A case study for delivering performance in a mature Google Ads account

Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding and others) for a large legal client. The post A case study for delivering performance in a mature Google Ads account appeared first on Marketing Land. Please visit Marketing Land for the full article. Powered… Continue Reading A case study for delivering performance in a mature Google Ads account

Weekend Favs March 9

Weekend Favs March 9 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The… Continue Reading Weekend Favs March 9