Whenever someone tells you “stories are an important part of leadership,” you do what most people do: you nod and shrug and wonder what the heck anyone means by that. And yet, we use stories informally every day. Your business meeting with prospects breaks for lunch and what do you do? Tell stories of your… Continue Reading Why Business Storytelling is a Necessary Tool for 2020 and Beyond
Users will also be able to make themselves eligible to see an ad even if the advertiser has excluded them from the Custom Audience list. Please visit Marketing Land for the full article. Powered by WPeMatico
If you have ever left a comment on NeilPatel.com, you’ll notice that there is no URL field. Why? Well, a few years ago, blog commenting exploded. I was literally getting thousands of spam comments a day from people just leaving a comment for the purpose of link building instead of providing value to the community.… Continue Reading Do High DA Backlinks From Blog Comments Help Rankings?
It’s a vicious cycle that many SaaS marketers fall into—you’re trying to hit your lead-gen targets, but your budget and resources are tight. So you turn to a quick, one-off campaign to generate some leads. Then, once that campaign runs its course, you start planning the next one. And so on. (And so on.) While… Continue Reading Evergreen SaaS Landing Pages You Should Have Running at All Times [Examples]
Weekend Favs December 7 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The… Continue Reading Weekend Favs December 7
We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in a one-to-one email communication, we occasionally publish edited excerpts of some of these conversations here on MarketingExperiments so they can help other readers as well. If you have any questions, let us know. Dear MarketingExperiments: I read some… Continue Reading Ask MarketingExperiments: How do I (quickly) write value-infused headlines?
As the world’s largest social network for professionals, LinkedIn* lies at the epicenter of people and business. Profiles on the platform put a real face on our professional brands, allowing visitors to learn about our interests, career experiences, and personalities. Emphasizing this human element, and creating a genuine sense of community among members, is paramount… Continue Reading Break Free B2B Series: Judy Tian on Humanizing B2B Through Influencer Marketing
“No prison can hold me; no hand or leg irons or steel locks can shackle me. No ropes or chains can keep me from my freedom.” – Harry Houdini Marketers can learn a lot from a master self-marketer, such as Harry Houdini was. In his time, they called Harry Houdini the greatest escape artist in… Continue Reading Magic in Marketing: 5 Lessons Marketers Can Learn from Harry Houdini
Hosting seems like an enormous headache at first. Shared hosting, dedicated hosting, VPS, managed hosting, server cores, different RAM, CDNs, SSL certificates. It’s endless. We’ve managed hundreds of websites ourselves over our careers. Large, small, and everything in between. Using our first-hand experience, we waded through all the hosting options and narrowed it down to… Continue Reading Best Web Hosting Providers
The new features can benefit both enterprise and SMB advertisers. Please visit Marketing Land for the full article. Powered by WPeMatico
You all know SEO is a long-term game… at least when it comes to Google. And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time. So then, what should you do? Well, what if… Continue Reading How to Get More Organic Traffic Without Doing Any SEO (Seriously)
If you’re like me, you say “please” and “thank you” automatically. You’ve been saying these magic words since you were a kid. Because you were strongly motivated. Forget your manners, and you’d be humiliated in front of your family or strangers. Refuse altogether, and you’d be denied the obscure object of desire. “What do we… Continue Reading 5 Thank You Pages That Take Post-Conversion to the Next Level
Weekend Favs November 9 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The… Continue Reading Weekend Favs November 9
This article was originally published in the MarketingExperiments email newsletter In Part 2 of our series on high-converting copy, Flint McGlaughlin shares six common but deadly mistakes copywriters make on webpages. He gives strategies to correct those errors and teaches viewers how to ease the customer through organic friction in the buy process. Watch this replay of… Continue Reading Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy (Part 2)