The following post is sponsored by Staples. The words are all mine. They paid for me to give away an hour of consulting to a small business owner looking to grow their business. John Grossman runs the Holyoke Hummus Company out in western Massachusetts. He started out with a food truck promoting fresh tasty falafel… Continue Reading Sponsored Post – Staples Consulting Sweepstakes Winner
Campaign was a collaboration between the retailer, Vistar Media and LiveRamp and delivered 3.6x lift in store visits. The post Case study: Digital out-of-home and mobile-location deliver offline success for REI appeared first on Marketing Land. Please visit Marketing Land for the full article. Powered by WPeMatico
As of this month, Google had almost 75% of the search engine market share, which means that far more people are looking for information on Google than on any other search engine. So, if you have a new website, you should be putting most of your energy into ranking on Google, right? Well, let’s look… Continue Reading Get Web Traffic Without Relying on Google – or Spending a Dime
Chile is building a brand new solar power plant that has some exciting outcome on the future. The plant is expected to provide energy on day and night as well as throughout inclement weather, to power up to 13,000 homes annually. This project will make Chile one of the top solar energy spots in the… Continue Reading New Solar Plant In Chile To Power 13,000 Homes Per Year
It’s 2018. Baby Boomers are in their sixties, Generation Xers are in their forties, and Millennials are in their thirties. Now Generation Z is on the scene and they are a consumer force to be reckoned with. While previous generations certainly matter when it comes to marketing, these young people, mostly teenagers at this point,… Continue Reading Is Direct Mail The Secret Marketing Weapon of 2018?
It’s happened to the best of us. You return from lunch, pull up your AdWords account, and hover over a keyword only to realize you have a Quality Score of just three (ooof). You scan a few more keywords, and realize some others are sitting at fours, and you’ve even got a few sad twos.… Continue Reading Hanapin’s PPC Experts Share How to Boost Your AdWords Quality Score with Landing Pages
Transcript of How to Create Content That Stands Out and Gets Results written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch, and my guest today is Garrett Moon. He is the CEO… Continue Reading Transcript of How to Create Content That Stands Out and Gets Results
While much of what we publish on MarketingExperiments focuses on digital marketing, our Lead Generation group works with many of our Research Partners on the development of nurture campaigns focused mainly on verbal phone conversations. As a result of all the great work our Leads Group does on a daily basis, we also engage in… Continue Reading Lead Gen: How conversion optimization for call centers is similar to (and different from) online conversion
McDonald’s Flipped Its Famed Golden Arches for International Women’s Day – McDonald’s made a major play to celebrate International Women’s Day this year, taking its famed golden arches and turning them upside down across social media and at an owner-operated location in Lynwood, Calif. The effort is getting both kudos and criticism as a marketing ploy. Of… Continue Reading Digital Marketing News: International Women’s Day, Google Warning, Facebook Tops YouTube
In my recent blog post I shared with B2B marketers 5 Steps to Content Marketing Success in 2018 and the ultimate key to success: a documented strategy. But would you be surprised if I tell you that only 35% of organizations measure the return on investment (ROI) of its content marketing efforts? This is according… Continue Reading Are You Tracking Your Content Marketing’s Effectiveness Yet?
Not everyone has unlimited funds for a marketing budget. Even those of you with a high bank balance shouldn’t dump every dollar into marketing without a plan. I understand how much you want to promote your business, but you need to come up with ways that efficiently accomplish this. You don’t need to spend tons… Continue Reading The Top 10 Tactics for Marketing Your Company on a Budget
First things first: Brian Clark is co-hosting a free workshop today (in a few hours, at 12:00 p.m. Pacific Time / 3:00 p.m. Eastern Time), all about getting started with chatbots. If you don’t know much about chatbots, or even think they might be weird or creepy, check out my post from Monday explaining why… Continue Reading Free Workshop *Today* on an Awesome New Content Tool
The following is a sponsored post. I love working with Staples. It’s important you know that my words are my own and that they pay for the opportunity to reach you, not to impact my opinions. The reason I love Staples comes from when I was younger. I used to run a greeting card business… Continue Reading Sponsored Post – Reach People with Print
The company says the feature is in ‘test mode’ and currently works for any type of account, including ‘organic’ brand accounts. Please visit Marketing Land for the full article. Powered by WPeMatico
Growth hacking is the mother of all marketing buzzwords. It’s the phrase you’ve probably heard it endlessly from new, edgy startup founders in your network. You’ve probably seen it in articles online touting that “growth hacking” as the primary way to succeed. And that’s the problem: Marketers use the term “growth hacking” so much that… Continue Reading The Growth Hacking Cheat Sheet for Beginners