Hanapin’s PPC Experts Share How to Boost Your AdWords Quality Score with Landing Pages

It’s happened to the best of us. You return from lunch, pull up your AdWords account, and hover over a keyword only to realize you have a Quality Score of just three (ooof). You scan a few more keywords, and realize some others are sitting at fours, and you’ve even got a few sad twos.… Continue Reading Hanapin’s PPC Experts Share How to Boost Your AdWords Quality Score with Landing Pages

Lead Gen: How conversion optimization for call centers is similar to (and different from) online conversion

While much of what we publish on MarketingExperiments focuses on digital marketing, our Lead Generation group works with many of our Research Partners on the development of nurture campaigns focused mainly on verbal phone conversations. As a result of all the great work our Leads Group does on a daily basis, we also engage in… Continue Reading Lead Gen: How conversion optimization for call centers is similar to (and different from) online conversion

Digital Marketing News: International Women’s Day, Google Warning, Facebook Tops YouTube

McDonald’s Flipped Its Famed Golden Arches for International Women’s Day – McDonald’s made a major play to celebrate International Women’s Day this year, taking its famed golden arches and turning them upside down across social media and at an owner-operated location in Lynwood, Calif. The effort is getting both kudos and criticism as a marketing ploy. Of… Continue Reading Digital Marketing News: International Women’s Day, Google Warning, Facebook Tops YouTube