See How Dynamic Text on a Landing Page Helped Increase Conversions by 31.4% [A/B Test Reveal]

Pictured above: Rolf Inge Holden (Finge), founder of ConversionLab. Whether your best ideas come to you in the shower, at the gym, or have you bolting awake in the middle of the night, sometimes you want to quickly A/B test to see if a given idea will help you hit your marketing targets. This want… Continue Reading See How Dynamic Text on a Landing Page Helped Increase Conversions by 31.4% [A/B Test Reveal]

Weekend Favs April 7

Weekend Favs April 7 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The… Continue Reading Weekend Favs April 7

Apply Big Data to Create Irresistible Customer Experiences

In 2013, research by Walker predicted that by 2020 customer experience will overtake price and product as the main differentiator. While most organizations and marketers have prioritized customer experience as top business priority for a few years now, they don’t always know how to get customer experience right. Marketers who are delivering optimal customer experience know that… Continue Reading Apply Big Data to Create Irresistible Customer Experiences

Hanapin’s PPC Experts Share How to Boost Your AdWords Quality Score with Landing Pages

It’s happened to the best of us. You return from lunch, pull up your AdWords account, and hover over a keyword only to realize you have a Quality Score of just three (ooof). You scan a few more keywords, and realize some others are sitting at fours, and you’ve even got a few sad twos.… Continue Reading Hanapin’s PPC Experts Share How to Boost Your AdWords Quality Score with Landing Pages