How Thinkific’s Using 700+ Landing Pages to Double Their SaaS Growth This Year

When SaaS companies grow, they want to grow fast. But for every dollar you raise from investors, for every new developer you hire, and for every new beanbag chair you add to your fancy office loft—your marketing team gets put under just a little bit more pressure. Because when you start to scale up, everyone… Continue Reading How Thinkific’s Using 700+ Landing Pages to Double Their SaaS Growth This Year

Weekend Favs February 8

Weekend Favs February 8 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The… Continue Reading Weekend Favs February 8

150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results (Part 2)

“Marketers, in their role as philosopher, must keep management from gaining internal clarity at the expense of external clarity. It is dangerous to succumb to the illusion that the prospect sees our company the way we see it.” — Flint McGlaughlin, Managing Director & CEO, MECLABS Institute (This article was originally published in the MarketingExperiments email… Continue Reading 150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results (Part 2)

Hungry for More: What B2B Marketers Need to Know About Episodic Content

The cliffhanger is one of the greatest tools in entertainment. I’ll explain why later. Seriously though, we’ve all experienced the cliffhanger: It’s that tension-building moment of uncertainty at the end of a chapter or installment that leaves the audience impatiently awaiting the next one. Some of my favorite binge-worthy TV shows and page-turning novels have… Continue Reading Hungry for More: What B2B Marketers Need to Know About Episodic Content

Best cPanel Web Hosting

When it comes to hosting a website, performance is usually the first thing that everyone looks for. You want to find a web hosting provider that delivers strong uptime rates, high speeds, and enough resources to run your website. While performance is obviously crucial, lots of webmasters forget to consider managing their hosting plan after… Continue Reading Best cPanel Web Hosting

4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)

It’s been a heck of a year, hasn’t it? And it’s not over yet. Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause. Now’s the time to reflect on the challenges, opportunities, and accomplishments of 2019—before the crazy starts up again. With that in mind, we’re… Continue Reading 4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)

Value Proposition, Web Design, and Wireframing: Your peers’ favorite MarketingExperiments articles and videos of 2019

(This article was originally published in the MarketingExperiments email newsletter.) Year-end wrap-up articles tend to focus on the newest cutting-edge technology — that new AI-powered, machine-learning doohickey that uses blockchain technology to automate an influencer marketing hub. Yeah, yeah, yeah. The new can be helpful, but like a kitten playing with tinsel on Christmas morning (or… Continue Reading Value Proposition, Web Design, and Wireframing: Your peers’ favorite MarketingExperiments articles and videos of 2019

A New Year, A New You: Why Content Marketers Always Succeed by Always Failing

Often times, content marketers (and marketers in general) can forget that they are artists. Marketing is an artform. Content can be as beautiful as any painting or poetry, be it a landing page, what you think is a perfect line of copy, a brilliant design, a funny email, or a great tweet. However, all marketers… Continue Reading A New Year, A New You: Why Content Marketers Always Succeed by Always Failing