4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)

It’s been a heck of a year, hasn’t it? And it’s not over yet. Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause. Now’s the time to reflect on the challenges, opportunities, and accomplishments of 2019—before the crazy starts up again. With that in mind, we’re… Continue Reading 4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)

Value Proposition, Web Design, and Wireframing: Your peers’ favorite MarketingExperiments articles and videos of 2019

(This article was originally published in the MarketingExperiments email newsletter.) Year-end wrap-up articles tend to focus on the newest cutting-edge technology — that new AI-powered, machine-learning doohickey that uses blockchain technology to automate an influencer marketing hub. Yeah, yeah, yeah. The new can be helpful, but like a kitten playing with tinsel on Christmas morning (or… Continue Reading Value Proposition, Web Design, and Wireframing: Your peers’ favorite MarketingExperiments articles and videos of 2019

A New Year, A New You: Why Content Marketers Always Succeed by Always Failing

Often times, content marketers (and marketers in general) can forget that they are artists. Marketing is an artform. Content can be as beautiful as any painting or poetry, be it a landing page, what you think is a perfect line of copy, a brilliant design, a funny email, or a great tweet. However, all marketers… Continue Reading A New Year, A New You: Why Content Marketers Always Succeed by Always Failing

Evergreen SaaS Landing Pages You Should Have Running at All Times [Examples]

It’s a vicious cycle that many SaaS marketers fall into—you’re trying to hit your lead-gen targets, but your budget and resources are tight. So you turn to a quick, one-off campaign to generate some leads. Then, once that campaign runs its course, you start planning the next one.  And so on. (And so on.) While… Continue Reading Evergreen SaaS Landing Pages You Should Have Running at All Times [Examples]

Weekend Favs December 7

Weekend Favs December 7 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The… Continue Reading Weekend Favs December 7

Ask MarketingExperiments: How do I (quickly) write value-infused headlines?

We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in a one-to-one email communication, we occasionally publish edited excerpts of some of these conversations here on MarketingExperiments so they can help other readers as well. If you have any questions, let us know. Dear MarketingExperiments: I read some… Continue Reading Ask MarketingExperiments: How do I (quickly) write value-infused headlines?

Break Free B2B Series: Judy Tian on Humanizing B2B Through Influencer Marketing

As the world’s largest social network for professionals, LinkedIn* lies at the epicenter of people and business.  Profiles on the platform put a real face on our professional brands, allowing visitors to learn about our interests, career experiences, and personalities. Emphasizing this human element, and creating a genuine sense of community among members, is paramount… Continue Reading Break Free B2B Series: Judy Tian on Humanizing B2B Through Influencer Marketing