It’s been a heck of a year, hasn’t it? And it’s not over yet. Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause. Now’s the time to reflect on the challenges, opportunities, and accomplishments of 2019—before the crazy starts up again. With that in mind, we’re… Continue Reading 4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)
Creating Shareable Content for Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tim Staples Podcast Transcript Today on the Duct Tape Marketing Podcast, I chat with Tim Staples, CEO of Shareability and co-author of Break Through the Noise: The 9 Rules to Capture Global Attention. Staples has developed a… Continue Reading Creating Shareable Content for Your Business
(This article was originally published in the MarketingExperiments email newsletter.) Year-end wrap-up articles tend to focus on the newest cutting-edge technology — that new AI-powered, machine-learning doohickey that uses blockchain technology to automate an influencer marketing hub. Yeah, yeah, yeah. The new can be helpful, but like a kitten playing with tinsel on Christmas morning (or… Continue Reading Value Proposition, Web Design, and Wireframing: Your peers’ favorite MarketingExperiments articles and videos of 2019
The post Digital Marketing News: B2B Marketing Outlook Study, Twitter Axes Audience Insights, Influencer Marketing Sees Growth, & TikTok’s Rising Revenue appeared first on Online Marketing Blog – TopRank®. Powered by WPeMatico
Often times, content marketers (and marketers in general) can forget that they are artists. Marketing is an artform. Content can be as beautiful as any painting or poetry, be it a landing page, what you think is a perfect line of copy, a brilliant design, a funny email, or a great tweet. However, all marketers… Continue Reading A New Year, A New You: Why Content Marketers Always Succeed by Always Failing
Creating a website used to be a massive project. And expensive too. Everything had to be built by hand and businesses needed to work with an online marketing agency that would charge them tens of thousands of dollars to build the site. If you wanted a professional-looking site, that was your only option. Things have… Continue Reading How to Create a Website With WordPress
Whenever someone tells you “stories are an important part of leadership,” you do what most people do: you nod and shrug and wonder what the heck anyone means by that. And yet, we use stories informally every day. Your business meeting with prospects breaks for lunch and what do you do? Tell stories of your… Continue Reading Why Business Storytelling is a Necessary Tool for 2020 and Beyond
Users will also be able to make themselves eligible to see an ad even if the advertiser has excluded them from the Custom Audience list. Please visit Marketing Land for the full article. Powered by WPeMatico
If you have ever left a comment on NeilPatel.com, you’ll notice that there is no URL field. Why? Well, a few years ago, blog commenting exploded. I was literally getting thousands of spam comments a day from people just leaving a comment for the purpose of link building instead of providing value to the community.… Continue Reading Do High DA Backlinks From Blog Comments Help Rankings?
It’s a vicious cycle that many SaaS marketers fall into—you’re trying to hit your lead-gen targets, but your budget and resources are tight. So you turn to a quick, one-off campaign to generate some leads. Then, once that campaign runs its course, you start planning the next one. And so on. (And so on.) While… Continue Reading Evergreen SaaS Landing Pages You Should Have Running at All Times [Examples]
Weekend Favs December 7 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The… Continue Reading Weekend Favs December 7
We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in a one-to-one email communication, we occasionally publish edited excerpts of some of these conversations here on MarketingExperiments so they can help other readers as well. If you have any questions, let us know. Dear MarketingExperiments: I read some… Continue Reading Ask MarketingExperiments: How do I (quickly) write value-infused headlines?
As the world’s largest social network for professionals, LinkedIn* lies at the epicenter of people and business. Profiles on the platform put a real face on our professional brands, allowing visitors to learn about our interests, career experiences, and personalities. Emphasizing this human element, and creating a genuine sense of community among members, is paramount… Continue Reading Break Free B2B Series: Judy Tian on Humanizing B2B Through Influencer Marketing
“No prison can hold me; no hand or leg irons or steel locks can shackle me. No ropes or chains can keep me from my freedom.” – Harry Houdini Marketers can learn a lot from a master self-marketer, such as Harry Houdini was. In his time, they called Harry Houdini the greatest escape artist in… Continue Reading Magic in Marketing: 5 Lessons Marketers Can Learn from Harry Houdini