13 Great Landing Page Examples You Gotta Save for Your Swipe File

Here’s our starting principle: A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.) Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? And when it comes to conversions, what’s the… Continue Reading 13 Great Landing Page Examples You Gotta Save for Your Swipe File

Transcript of Advice for Entrepreneurs Who Want to Sell Their Companies

Transcript of Advice for Entrepreneurs Who Want to Sell Their Companies written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch and my guest today is John Warrillow. He is the founder of… Continue Reading Transcript of Advice for Entrepreneurs Who Want to Sell Their Companies

The Marketer as Philosopher: 3 ways to achieve excellence in yourself and in your marketing

“A great marketer is a customer philosopher.” — Flint McGlaughlin, Founding Director, MECLABS Institute (This article was originally published in the MarketingExperiments email newsletter.) The internet is full of resources trying to help marketers with the mechanics of their job, but very few are focused on the marketer as a person and the unique experience you… Continue Reading The Marketer as Philosopher: 3 ways to achieve excellence in yourself and in your marketing

Create Integrated Marketing Teams to Drive Better Results with Tips from Shafqat Islam #CMWorld

Here’s a wild new idea: Consumers expect immediate, consistent, on-brand experiences across channels. Just kidding about the “wild” and “new” parts. Most marketers likely have the phrase embroidered on a pillowcase by now. It’s fundamental. But if we know that consumers demand an omnichannel experience… Why are so many marketing teams stuck in silos? NewsCred… Continue Reading Create Integrated Marketing Teams to Drive Better Results with Tips from Shafqat Islam #CMWorld

Weekend Favs August 10

Weekend Favs August 10 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The… Continue Reading Weekend Favs August 10

The 21 Psychological Elements that Power Effective Web Design (Part 3)

(This article was originally published in the MarketingExperiments email newsletter.) What if you were eating at your favorite restaurant and a stranger sitting at the next table over strikes up a conversation with you; FIVE minutes later, he has invited you to vacation with his family in a cabin in the Ozarks? Odd. That’s probably what you’d… Continue Reading The 21 Psychological Elements that Power Effective Web Design (Part 3)

How to Find the Right Voice and Tone and Work with Your Brand’s Style Guide

On the B2B side of content marketing, content managers, copywriters, designers, and anyone involved in the content creation process might feel creatively handcuffed. After all, doesn’t B2B call for a mostly dry, professional, and —let’s face it, boring—tone? After all, you’re mostly talking about facts, figures, features, and putting an emphasis on business benefits. You’re… Continue Reading How to Find the Right Voice and Tone and Work with Your Brand’s Style Guide