Hitting Your Target: Why Account-Based Marketing and Influencers Are the Perfect Match

I’ve never been very good at saving money — unless I’m saving for something specific. Give me a defined target, and the intrinsic motivation that comes along with it, and I’ll get there. There is much to be said about the value of focus in achieving a goal. The same philosophy is at play with… Continue Reading Hitting Your Target: Why Account-Based Marketing and Influencers Are the Perfect Match

How to Win Over New Kinds of Readers

Ever notice that your content tends to really resonate with some people, and others don’t have any interest at all?… Continue Reading The post How to Win Over New Kinds of Readers appeared first on Copyblogger. Powered by WPeMatico

Weekend Favs June 8

Weekend Favs June 8 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The… Continue Reading Weekend Favs June 8

Optimizing Ecommerce Experiences: 25 valid ecommerce experiments to ideate your next A/B test

This session is a precursor to Flint McGlaughlin’s keynote at A/B Testing Summit coming up June 12, 12 pm EDT. Our success as marketers is dependent upon helping people make an observation set that leads them to conclude the product or service we offer is right for them. So we have to make sure that… Continue Reading Optimizing Ecommerce Experiences: 25 valid ecommerce experiments to ideate your next A/B test

Ally or Adversary? How Our Marketing Fears Can Be Wielded for Good

B2B marketers are a special breed: We’re relentlessly self-improving. We look to our industry peers and thought leaders for wisdom. We scour data for opportunities and insight. We keep tabs on rising trends and emerging tools. We tirelessly strive to adapt our strategies to the evolving needs of our customers and prospects. Without a doubt,… Continue Reading Ally or Adversary? How Our Marketing Fears Can Be Wielded for Good

Emails and Text Messages: How Many Is Too Many for Marketers to Send?

The marketing industry is full of tough questions, but few invite controversy quite like the question of how many emails and texts marketers should be sending to their customers. Some entrepreneurs swear that emailing customers every day is the key to building a six-figure business. On the other end of the spectrum, a quarter of… Continue Reading Emails and Text Messages: How Many Is Too Many for Marketers to Send?