Why Should You Care About Data Quality?

Poor data quality can impact the reach and reliability of your digital marketing campaigns. This can lead to bad product recommendations, less effective new customer acquisition strategies, and decreased customer retention and engagement. Malformed data records will be replicated across systems, compounding the negative effects. Backend systems responsible for running AI algorithms will be compromised… Continue Reading Why Should You Care About Data Quality?

How to get the most revenue from email marketing | Register for our free webinar

Email is one of the best revenue-generating tools available to companies of every size, bringing in $44 for every $1 spent. But how can you be sure you’re getting all the revenue possible out of your email marketing program? Particularly for small businesses, maximizing email’s potential can seem tricky at first. It doesn’t have to… Continue Reading How to get the most revenue from email marketing | Register for our free webinar

¡Atención! This new feature lets you connect with your audience in 13 different languages

Hello! Or should I say, Hola! Bonjour! Konnichiwa! Email is global. As you set out to grow and engage your audience through email marketing, there’s no limit to where someone could discover you and join your list. Because of this, it’s incredibly important to communicate with your audiences in their own words. So AWeber built… Continue Reading ¡Atención! This new feature lets you connect with your audience in 13 different languages

Turn more leads into customers: Integrate Salesforce with your VerticalResponse account

Quickly and easily turn leads into customers when you pair your Salesforce and VerticalResponse accounts. By integrating these two powerful apps, you’ll get effortless two-way data syncing and reporting you can take immediate action on — all with a painless setup that only takes minutes. Here’s why integrating Salesforce with VerticalResponse is a smart business decision:… Continue Reading Turn more leads into customers: Integrate Salesforce with your VerticalResponse account