Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

IRCE – the Internet Retailer Conference & Exhibition – draws more than 10,000 eCommerce professionals to Chicago with more than 130 speaking sessions, 16 tracks and over 300 vendors. So how do you filter all those choices and get the most from your time there? Listrak partner BigCommerce breaks it down for you. From workshops… Continue Reading Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

Don’t Crash and Burn! Here Are 3 Ways to Test Your Emails before Hitting ‘Send’

Remember that cringe-worthy moment when Steve Harvey read the wrong name for the winner of Miss Universe? via GIPHY via GIPHY Don’t be like Steve. Avoid mistakes in front of a large audience by doing a test run. Before mailing a message to your list, “test” it by following the tips below. They’ll help you… Continue Reading Don’t Crash and Burn! Here Are 3 Ways to Test Your Emails before Hitting ‘Send’

Why Should You Care About Data Quality?

Poor data quality can impact the reach and reliability of your digital marketing campaigns. This can lead to bad product recommendations, less effective new customer acquisition strategies, and decreased customer retention and engagement. Malformed data records will be replicated across systems, compounding the negative effects. Backend systems responsible for running AI algorithms will be compromised… Continue Reading Why Should You Care About Data Quality?

How to get the most revenue from email marketing | Register for our free webinar

Email is one of the best revenue-generating tools available to companies of every size, bringing in $44 for every $1 spent. But how can you be sure you’re getting all the revenue possible out of your email marketing program? Particularly for small businesses, maximizing email’s potential can seem tricky at first. It doesn’t have to… Continue Reading How to get the most revenue from email marketing | Register for our free webinar