What separates the mild-mannered retail store owners from the retail heroes? Heroes use surveys to find out what customers think about their business and products, so they can take action and deliver an amazing experience. Ready to be a hero to your customers? Create a super survey with six powerful, result-focused questions: 1. What made… Continue Reading 6 super survey questions for retail heroes
IRCE – the Internet Retailer Conference & Exhibition – draws more than 10,000 eCommerce professionals to Chicago with more than 130 speaking sessions, 16 tracks and over 300 vendors. So how do you filter all those choices and get the most from your time there? Listrak partner BigCommerce breaks it down for you. From workshops… Continue Reading Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018
Remember that cringe-worthy moment when Steve Harvey read the wrong name for the winner of Miss Universe? via GIPHY via GIPHY Don’t be like Steve. Avoid mistakes in front of a large audience by doing a test run. Before mailing a message to your list, “test” it by following the tips below. They’ll help you… Continue Reading Don’t Crash and Burn! Here Are 3 Ways to Test Your Emails before Hitting ‘Send’
No one knows the small business struggle quite like those who are living and breathing it every day. In honor of Small Business Week, we wanted to share more stories from the companies featured in our What’s in Store newsletter. We figured some of the biggest learnings come from real-life examples. From landing page… Continue Reading Power Tools: Small Businesses Share What Features Worked Best For Them
If you’ve got a regular email marketing newsletter you deliver to your customers, chances are you might be trying to sell something — and that’s ok. But a strictly salesy newsletter doesn’t make for the most riveting read, and it could drive customers to unsubscribe. Keep them engaged and buying with content that supports your sales messages.… Continue Reading How salesy should your newsletter be?
It goes without saying that using data to think about your customers has become inescapable in today’s ever-changing landscape. But even with the sheer amount of data available to us today, retailers are still facing the same core challenges they did a decade ago: Acquisition of new customers and retention of existing customers. The most… Continue Reading Unlocking Data to Boost Customer Acquisition Efforts, Part I
When I joined MailChimp’s Culture team last year, one of my first projects was developing and launching a mentorship program for our 800-plus employees. Our Culture team exists to make sure all MailChimp peeps have what they need to be their best selves at work and grow in their roles. This includes initiatives like… Continue Reading Encouraging Inclusion and Creativity with Mentorships
Poor data quality can impact the reach and reliability of your digital marketing campaigns. This can lead to bad product recommendations, less effective new customer acquisition strategies, and decreased customer retention and engagement. Malformed data records will be replicated across systems, compounding the negative effects. Backend systems responsible for running AI algorithms will be compromised… Continue Reading Why Should You Care About Data Quality?
Email is one of the best revenue-generating tools available to companies of every size, bringing in $44 for every $1 spent. But how can you be sure you’re getting all the revenue possible out of your email marketing program? Particularly for small businesses, maximizing email’s potential can seem tricky at first. It doesn’t have to… Continue Reading How to get the most revenue from email marketing | Register for our free webinar
Wouldn’t it be nice if emails came with a little “thumbs up” or “thumbs down” button like Facebook posts? You would instantly know if your message resonated with people or not. At AWeber, we made this a reality. We built a sentiment widget — a clickable question at the bottom of our emails that collects immediate… Continue Reading The Simple Question You Should ALWAYS Include in Your Emails
No matter what type of business you have or where in the world you’re located, chances are that you’ve heard a lot lately about the EU’s new data privacy law, the GDPR. As General Counsel at MailChimp, a lot of my time over the last year has been spent preparing our business for this new… Continue Reading New MailChimp Tools to Help with the GDPR
The food service industry is thriving: In 2017, U.S. restaurants brought in a total of $651 billion in revenue. Though the boom is exciting, it also means that there’s more competition. So what can you do to become the go-to eatery in your area? Why not ask your guests? Customer surveys give you the data you… Continue Reading 6 important survey questions restaurateurs should ask
You’ve spent long hours — and probably some decent money, too — honing the visual experience of your website. It captures the essence of your brand, while also being easy to navigate and interesting to click through. So it makes sense that you’d want your email design to match your website. But which elements from… Continue Reading Should Your Emails Match Your Website Design?
No matter what type of business you have, A/B testing can be a great way to generate more engagement and revenue from your email. The idea behind A/B testing is simple: send 2 different versions of an email campaign and find out how modest changes—like subject line, from name, content, or sending time—can have a… Continue Reading How Long Should You Run Your A/B Test?
Valentine’s Day is fast approaching. While many people may be looking forward to all of the heart-shaped candies and roses that are on the horizon, as a small business owner, you can start celebrating for a different reason: The holiday is an excellent time to build your email subscriber list. Growing a contact list is… Continue Reading 4 sign-up ideas to make customers fall in love with your business