Have you ever read an email that was truly disappointing? Maybe the content was stale or it was full of tidbits of information you have already read a handful of times elsewhere? That’s called R.O.T., according to Jill Fanslau, AWeber’s Content Marketing Manager. “R.O.T. is redundant, outdated, or trivial information,” said Fanslau on a recent… Continue Reading Do Your Emails Contain R.O.T.?
Are you ready to take your affiliate marketing to the next level? Email marketing is a natural extension of your on-site content and a proven way to boost affiliate commissions. Use these tips to launch a successful affiliate email marketing campaign that fosters trust, increases brand visibility and boosts sales. What is affiliate marketing? Under… Continue Reading How to launch your affiliate email marketing campaign
Recently, AWeber’s Senior Content Marketing Strategist Liz Willits analyzed more than 1,000 emails from 100 of the top email marketers. She found that the average email length is 434 words, and the average subject line length is roughly 44 characters. But if you want to stand out in the inbox, you can’t be average. Willits… Continue Reading Should You Use Emojis in Your Subject Line?
Emails live and die by their calls to action (CTAs). A good email marketing call to action is critical to success; it’s the catalyst that spurs sales. CTAs have evolved over the years, and keeping abreast of current trends is a great way to ensure your email marketing is effective. To that end, here are… Continue Reading Tips for effective email marketing CTAs
AWeber is the first small business email service provider to support the new AMP for Email technology! AMP stands for Accelerated Mobile Pages. When paired with AWeber, the powerful technology has the ability to completely alter how you connect with your prospects and customers via email. With AWeber and AMP, your subscribers won’t have to… Continue Reading AWeber Supports AMP for Email!
Step aside, expensive marketing tactics. There’s an affordable way to invest in your audience that pays off for your company — and your customers. Join us as we delve into email nurturing. What is email nurturing? Email nurturing engages potential customers with the hope of turning them into loyal customers. When a visitor performs a specific… Continue Reading The complete guide to running effective email nurture campaigns
Your smartphone lets you stay in touch with friends, access nearly any information on the internet (why are hamburgers called hamburgers when they’re made of beef, not pork?), get directions, play games, maintain your calendar . . . And check email. Depending on your audience, as much as 77% of your subscribers may open your… Continue Reading The #1 Tip for Writing Mobile-Friendly Emails
Email marketing is one of the most effective ways to grow your business. In fact, email averages a 122 percent return on every dollar invested — and it’s one of the most affordable weapons in your marketing arsenal. Successful marketers know it takes careful planning to stand out in a sea of spam and convert customers.… Continue Reading Developing an email marketing strategy that works
One quick way to increase your email marketing results: Add a GIF to your message. GIFs can increase click-through rates by 42 percent and conversion rates by 103 percent, according to data from Marketing Sherpa. (Plus, they’re fun to send and receive!) Unfortunately, it can be expensive to buy creative, high-quality GIFs, and creating your… Continue Reading 2019 Summer GIF Guide
Mother’s Day, Father’s Day and graduations can yield serious sales with the right email marketing strategy. Here’s how you can celebrate moms, dads and grads with smart emails that give your business a boost. Why email marketing is perfect for Mother’s Day, Father’s Day and graduation Email marketing is a proven way to generate more… Continue Reading Celebrate moms, dads & grads with smart emails
What company immediately pops into your mind when you see this image? Coca-Cola. And that’s thanks to great branding. Even if Coca-Cola doesn’t show their logo in an advertisement, you still know it’s them. And you associate certain feelings and emotions with their branding. When you successfully brand your own company, you build trust with… Continue Reading How to Brand Your Business in 6 Steps
Creative email topics can skyrocket your open rates beyond the 18.1 percent average and yield more clicks, engagement and sales. In fact, 56 percent of consumers say they’re likely to click a link in an interesting email. So, don’t be afraid to shake things up and take a new approach. While not all of these… Continue Reading 5 creative topics to get your email marketing mojo going
Are you ready to take your side hustle to the next level? Email marketing is a powerful and affordable way to expand your customer base, keep customers coming back and grow your side hustle into a full-fledged business. Liberate yourself from the 9-to-5 doldrums and take one step closer to achieving your dreams with these… Continue Reading 7 tips for using email to grow your side hustle
You’re not a spammer — but your emails can still land in the spam folder. And once they’re stuck there, it’s difficult to reach the inbox again. That’s why we asked AWeber’s Director of Deliverability Karen Balle to explain how you can escape the spam folder. Multi-million dollar companies seek Balle’s advice on reaching the… Continue Reading The 6-Step Plan to Escape the Spam Folder
In a world where people are bombarded with countless emails on a regular basis, it’s more important than ever to craft emails with purpose. According to Statista, 269 billion emails were sent in 2017, and that figure is expected to rise to a staggering 333 billion by 2022. These days it’s not enough to assume… Continue Reading The Ultimate Guide to Email A/B Testing