The complete guide to running effective email nurture campaigns

Step aside, expensive marketing tactics. There’s an affordable way to invest in your audience that pays off for your company — and your customers. Join us as we delve into email nurturing. What is email nurturing? Email nurturing engages potential customers with the hope of turning them into loyal customers. When a visitor performs a specific… Continue Reading The complete guide to running effective email nurture campaigns

2019 Summer GIF Guide

One quick way to increase your email marketing results: Add a GIF to your message. GIFs can increase click-through rates by 42 percent and conversion rates by 103 percent, according to data from Marketing Sherpa. (Plus, they’re fun to send and receive!) Unfortunately, it can be expensive to buy creative, high-quality GIFs, and creating your… Continue Reading 2019 Summer GIF Guide

Transform Your Emails from “Meh” to Merry with These Holiday Design Tips

As AWeber’s Brand Designer, there is nothing I hate more than seeing holiday emails plastered with red and green, and images of holly, Christmas trees, and presents. These messages are often garish and difficult to read. And after your subscribers have seen dozens of similar holiday messages, they’re likely to ignore yours. But that doesn’t… Continue Reading Transform Your Emails from “Meh” to Merry with These Holiday Design Tips

4 Ways This Expert Launched His Coaching Career with Email Marketing

Before Michael Port became a highly sought after professional speaking expert, he needed a way to convert his website visitors into customers. That’s when he discovered the power of email marketing. “Email marketing launched my career,” Port said. “Very rarely does anyone ever buy anything just because they went to our website. It doesn’t work… Continue Reading 4 Ways This Expert Launched His Coaching Career with Email Marketing

Stand out on Small Business Saturday with free downloadable graphics

Small Business Saturday — the Saturday after Thanksgiving, or Nov. 24, 2018 — is about celebrating entrepreneurs, mom-and-pop stores and the unique businesses that help our communities thrive. And with millions of people shopping small each year (108 million in 2017 alone), you’ll need compelling marketing materials to attract their attention and business. That’s why… Continue Reading Stand out on Small Business Saturday with free downloadable graphics