This Valentine’s Day, forget a dozen roses. You need a dozen GIFs. The reason: Eye-catching visuals like GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and may positively impact your sales. Go ahead and add GIFs to your February email campaigns. The AWeber design team has already done the… Continue Reading 2020 Valentine’s Day GIF Guide
Every year, 80% of new year’s resolutions fail by the time February rolls around. Launching your email marketing strategy shouldn’t be one of them. That’s why we created a simple, 7-day challenge to help you dominate email marketing in 2020. By the end of it, you’ll have launched the most important parts of a successful… Continue Reading The 7-Day Challenge to Jumpstart Your Email Marketing in 2020
At AWeber, we’re always working to deliver powerfully-simple features for you. Our goal: to remove the complexity of email marketing so you can concentrate on making your business more awesome. The 3-minute video below introduces you to the latest AWeber features that simplify how you send emails to your prospects and customers. You’ll learn about… Continue Reading Check Out What’s New inside AWeber!
Animated GIFs are fantastic ways to spur audience engagement. And now it’s possible to add animated GIFs to your VerticalResponse emails. There are a lot of great reasons to add GIFs to your emails: Tell stories in a visually engaging way Command attention for calls to action: animated “buy now,” “read more” and “donate” buttons… Continue Reading Earn more clicks with animated GIFs
Has a marketing “expert” told you plain-text emails hit the inbox more often than HTML emails? Or that plain-text emails have a 100% deliverability rate? If so, they’re lying or misinformed. In this post, I’ll debunk the common myth that plain-text emails reach the inbox more than HTML emails. Plain-text emails are NOT more likely… Continue Reading Are Plain-Text Emails More Likely to Reach the Inbox?
Want an easy way to grow your email list and boost sales? Partner with non-competing businesses and organizations that share your customer base. When you partner with other business to promote one another’s email newsletters, products and services, you can: Earn instant trust. Their audience will trust them when they recommend you, and vice versa.… Continue Reading 3 ways to double your email list and boost sales with email partnerships
Do you know what the key to a successful blog is? A loyal community of readers. No, not those one-off readers who visit your website, read a blog post and disappear. I mean, sure it’s great to attract as many readers as possible, but it’s a waste of an opportunity if you don’t know whether… Continue Reading How One Blogger Gained 120,139 Email Subscribers
Email drip campaigns are good for small business. In fact, automated email series get 80 percent higher open rates and triple the clickthroughs of single emails, and they generate 80 percent more sales at 33 percent less cost. Despite such convincing statistics, many small businesses do not engage in email automation. The concept of email… Continue Reading 3 easy steps to your first email drip campaign (that sells on autopilot)
Have you ever read an email that was truly disappointing? Maybe the content was stale or it was full of tidbits of information you have already read a handful of times elsewhere? That’s called R.O.T., according to Jill Fanslau, AWeber’s Content Marketing Manager. “R.O.T. is redundant, outdated, or trivial information,” said Fanslau on a recent… Continue Reading Do Your Emails Contain R.O.T.?
Are you ready to take your affiliate marketing to the next level? Email marketing is a natural extension of your on-site content and a proven way to boost affiliate commissions. Use these tips to launch a successful affiliate email marketing campaign that fosters trust, increases brand visibility and boosts sales. What is affiliate marketing? Under… Continue Reading How to launch your affiliate email marketing campaign
Recently, AWeber’s Senior Content Marketing Strategist Liz Willits analyzed more than 1,000 emails from 100 of the top email marketers. She found that the average email length is 434 words, and the average subject line length is roughly 44 characters. But if you want to stand out in the inbox, you can’t be average. Willits… Continue Reading Should You Use Emojis in Your Subject Line?
Emails live and die by their calls to action (CTAs). A good email marketing call to action is critical to success; it’s the catalyst that spurs sales. CTAs have evolved over the years, and keeping abreast of current trends is a great way to ensure your email marketing is effective. To that end, here are… Continue Reading Tips for effective email marketing CTAs
AWeber is the first small business email service provider to support the new AMP for Email technology! AMP stands for Accelerated Mobile Pages. When paired with AWeber, the powerful technology has the ability to completely alter how you connect with your prospects and customers via email. With AWeber and AMP, your subscribers won’t have to… Continue Reading AWeber Supports AMP for Email!
Step aside, expensive marketing tactics. There’s an affordable way to invest in your audience that pays off for your company — and your customers. Join us as we delve into email nurturing. What is email nurturing? Email nurturing engages potential customers with the hope of turning them into loyal customers. When a visitor performs a specific… Continue Reading The complete guide to running effective email nurture campaigns
Your smartphone lets you stay in touch with friends, access nearly any information on the internet (why are hamburgers called hamburgers when they’re made of beef, not pork?), get directions, play games, maintain your calendar . . . And check email. Depending on your audience, as much as 77% of your subscribers may open your… Continue Reading The #1 Tip for Writing Mobile-Friendly Emails