Has a marketing “expert” told you plain-text emails hit the inbox more often than HTML emails? Or that plain-text emails have a 100% deliverability rate? If so, they’re lying or misinformed. In this post, I’ll debunk the common myth that plain-text emails reach the inbox more than HTML emails. Plain-text emails are NOT more likely… Continue Reading Are Plain-Text Emails More Likely to Reach the Inbox?
Want an easy way to grow your email list and boost sales? Partner with non-competing businesses and organizations that share your customer base. When you partner with other business to promote one another’s email newsletters, products and services, you can: Earn instant trust. Their audience will trust them when they recommend you, and vice versa.… Continue Reading 3 ways to double your email list and boost sales with email partnerships
Do you know what the key to a successful blog is? A loyal community of readers. No, not those one-off readers who visit your website, read a blog post and disappear. I mean, sure it’s great to attract as many readers as possible, but it’s a waste of an opportunity if you don’t know whether… Continue Reading How One Blogger Gained 120,139 Email Subscribers
Email drip campaigns are good for small business. In fact, automated email series get 80 percent higher open rates and triple the clickthroughs of single emails, and they generate 80 percent more sales at 33 percent less cost. Despite such convincing statistics, many small businesses do not engage in email automation. The concept of email… Continue Reading 3 easy steps to your first email drip campaign (that sells on autopilot)
Have you ever read an email that was truly disappointing? Maybe the content was stale or it was full of tidbits of information you have already read a handful of times elsewhere? That’s called R.O.T., according to Jill Fanslau, AWeber’s Content Marketing Manager. “R.O.T. is redundant, outdated, or trivial information,” said Fanslau on a recent… Continue Reading Do Your Emails Contain R.O.T.?
Are you ready to take your affiliate marketing to the next level? Email marketing is a natural extension of your on-site content and a proven way to boost affiliate commissions. Use these tips to launch a successful affiliate email marketing campaign that fosters trust, increases brand visibility and boosts sales. What is affiliate marketing? Under… Continue Reading How to launch your affiliate email marketing campaign
Recently, AWeber’s Senior Content Marketing Strategist Liz Willits analyzed more than 1,000 emails from 100 of the top email marketers. She found that the average email length is 434 words, and the average subject line length is roughly 44 characters. But if you want to stand out in the inbox, you can’t be average. Willits… Continue Reading Should You Use Emojis in Your Subject Line?
Emails live and die by their calls to action (CTAs). A good email marketing call to action is critical to success; it’s the catalyst that spurs sales. CTAs have evolved over the years, and keeping abreast of current trends is a great way to ensure your email marketing is effective. To that end, here are… Continue Reading Tips for effective email marketing CTAs
AWeber is the first small business email service provider to support the new AMP for Email technology! AMP stands for Accelerated Mobile Pages. When paired with AWeber, the powerful technology has the ability to completely alter how you connect with your prospects and customers via email. With AWeber and AMP, your subscribers won’t have to… Continue Reading AWeber Supports AMP for Email!
Step aside, expensive marketing tactics. There’s an affordable way to invest in your audience that pays off for your company — and your customers. Join us as we delve into email nurturing. What is email nurturing? Email nurturing engages potential customers with the hope of turning them into loyal customers. When a visitor performs a specific… Continue Reading The complete guide to running effective email nurture campaigns
Your smartphone lets you stay in touch with friends, access nearly any information on the internet (why are hamburgers called hamburgers when they’re made of beef, not pork?), get directions, play games, maintain your calendar . . . And check email. Depending on your audience, as much as 77% of your subscribers may open your… Continue Reading The #1 Tip for Writing Mobile-Friendly Emails
Email marketing is one of the most effective ways to grow your business. In fact, email averages a 122 percent return on every dollar invested — and it’s one of the most affordable weapons in your marketing arsenal. Successful marketers know it takes careful planning to stand out in a sea of spam and convert customers.… Continue Reading Developing an email marketing strategy that works
One quick way to increase your email marketing results: Add a GIF to your message. GIFs can increase click-through rates by 42 percent and conversion rates by 103 percent, according to data from Marketing Sherpa. (Plus, they’re fun to send and receive!) Unfortunately, it can be expensive to buy creative, high-quality GIFs, and creating your… Continue Reading 2019 Summer GIF Guide
Mother’s Day, Father’s Day and graduations can yield serious sales with the right email marketing strategy. Here’s how you can celebrate moms, dads and grads with smart emails that give your business a boost. Why email marketing is perfect for Mother’s Day, Father’s Day and graduation Email marketing is a proven way to generate more… Continue Reading Celebrate moms, dads & grads with smart emails
What company immediately pops into your mind when you see this image? Coca-Cola. And that’s thanks to great branding. Even if Coca-Cola doesn’t show their logo in an advertisement, you still know it’s them. And you associate certain feelings and emotions with their branding. When you successfully brand your own company, you build trust with… Continue Reading How to Brand Your Business in 6 Steps