How customer-obsessed brands are pulling ahead in the emotion economy

When Emily Weiss launched her beauty blog Into the Gloss back in 2010, it was because she wanted a platform…Read blog postabout:How customer-obsessed brands are pulling ahead in the emotion economy The post How customer-obsessed brands are pulling ahead in the emotion economy appeared first on WiderFunnel Conversion Optimization. Powered by WPeMatico

How People Make Decisions

How People Make Decisions How People Make Decisions Susan Weinschenk 2019-02-07T13:30:37+01:002019-02-07T19:03:58+00:00 (This article is sponsored by Adobe.) Kelly’s in charge of choosing IT cloud services at her company. She has signed the company up for a chatbot service, and has had the “Pro” level service (not the “Free” or “Standard”) for two years. It’s time… Continue Reading How People Make Decisions

How The Motley Fool leverages experimentation as a growth strategy: A case study

Company: The Motley Fool Industry: Media; Financial Services Business Model: Premium Service Subscription Experimentation Champion: Nate Wallingsford, Head of U.S….Read blog postabout:How The Motley Fool leverages experimentation as a growth strategy: A case study The post How The Motley Fool leverages experimentation as a growth strategy: A case study appeared first on WiderFunnel Conversion Optimization.… Continue Reading How The Motley Fool leverages experimentation as a growth strategy: A case study

Year in review: Our top 9 experimentation articles and news of 2018

That’s because experimentation is becoming an essential business practice. Over the course of the year, we witnessed organizations go from…Read blog postabout:Year in review: Our top 9 experimentation articles and news of 2018 The post Year in review: Our top 9 experimentation articles and news of 2018 appeared first on WiderFunnel Conversion Optimization. Powered by… Continue Reading Year in review: Our top 9 experimentation articles and news of 2018

What Can Be Learned From The Gutenberg Accessibility Situation?

What Can Be Learned From The Gutenberg Accessibility Situation? What Can Be Learned From The Gutenberg Accessibility Situation? Andy Bell 2018-12-07T11:30:08+01:002018-12-07T10:36:51+00:00 So far, Gutenberg has had a very mixed reception from the WordPress community and that reception has become increasingly negative since a hard deadline was set for the 5.0 release, even though many considered… Continue Reading What Can Be Learned From The Gutenberg Accessibility Situation?

Split Testing: Everything You Need to Know Before Running Split Tests

There’s a lot of confusion in the marketing world about split testing, A/B testing, multivariate testing, and the like. What you need to know is that all of these different types of tests prove fundamental to any marketing plan’s success. The enemy of every marketer is the assumption. If you assume your audience will respond… Continue Reading Split Testing: Everything You Need to Know Before Running Split Tests

6 marketing trends set to take off in 2019

No longer are marketers focused solely on moving a customer through the funnel. Now, marketers are creating experiences that promote…Read blog postabout:6 marketing trends set to take off in 2019 The post 6 marketing trends set to take off in 2019 appeared first on WiderFunnel Conversion Optimization. Powered by WPeMatico

How To Build A Virtual Reality Model With A Real-Time Cross-Device Preview

How To Build A Virtual Reality Model With A Real-Time Cross-Device Preview How To Build A Virtual Reality Model With A Real-Time Cross-Device Preview Alvin Wan 2018-11-06T23:50:16+01:002018-11-07T18:51:07+00:00 Virtual reality (VR) is an experience based in a computer-generated environment; a number of different VR products make headlines and its applications range far and wide: for the… Continue Reading How To Build A Virtual Reality Model With A Real-Time Cross-Device Preview

How data visualizations enhance Executive decision making

Just as Michelangelo approached that giant block of Carrara marble and said, “I saw the angel in the marble and…Read blog postabout:How data visualizations enhance Executive decision making The post How data visualizations enhance Executive decision making appeared first on WiderFunnel Conversion Optimization. Powered by WPeMatico

SmashingConf Toronto Videos

SmashingConf Toronto Videos SmashingConf Toronto Videos The Smashing Editorial 2018-10-05T18:00:35+02:002018-10-05T18:29:59+00:00 This year, many of your favorite speakers were featured at our conference in Toronto, however, things were quite different this time. The speakers had been asked to present without slides. Yep, and it was brilliant! In this pairing of videos from SmashingConf Toronto, discover sketching… Continue Reading SmashingConf Toronto Videos