Behavioral Targeting – An Important Tool in a Marketer’s Arsenal!

Over the past decade, marketers have heavily advocated the use of contextual targeting (placing ads where “best-fit” potential customers are likely to browse) to get more visitors aboard and convert them into buyers with a subsequent repeat purchase. But with the advent of web-tracking technology, behavioral targeting has overridden contextual targeting by the margin. In… Continue Reading Behavioral Targeting – An Important Tool in a Marketer’s Arsenal!

A Step-By-Step Guide to Increasing Revenue at Every Stage in Your Buyer Journey

Last year, ecommerce accounted for 10 percent of retail sales in the U.S., according to Statista. By 2021, it’s expected to rise to nearly 14 percent.  More and more, U.S. shoppers are turning to the internet to make their purchases. An optimized ecommerce site is your opportunity to get as much of the market share… Continue Reading A Step-By-Step Guide to Increasing Revenue at Every Stage in Your Buyer Journey

November ’19: Digital Campaigning, Facebook’s Guide for Embracing Experimentation, Breaking Down the Barriers to Innovation, and more!

Welcome back to another edition of the Widerfunnel Experimentation News Roundup! These are the headlines that caught our attention over…Read blog postabout:November ’19: Digital Campaigning, Facebook’s Guide for Embracing Experimentation, Breaking Down the Barriers to Innovation, and more! The post November ’19: Digital Campaigning, Facebook’s Guide for Embracing Experimentation, Breaking Down the Barriers to Innovation,… Continue Reading November ’19: Digital Campaigning, Facebook’s Guide for Embracing Experimentation, Breaking Down the Barriers to Innovation, and more!

Meet “Inclusive Components”, A New Printed Book By Heydon Pickering

Meet “Inclusive Components”, A New Printed Book By Heydon Pickering Meet “Inclusive Components”, A New Printed Book By Heydon Pickering Vitaly Friedman 2019-11-07T12:30:00+00:00 2019-11-07T19:35:57+00:00 The web is full of interfaces that leave people out. Of course, it’s not designers’ malicious intent or developers’ lack of empathy that bring us there. It’s just really difficult to… Continue Reading Meet “Inclusive Components”, A New Printed Book By Heydon Pickering

How to go from “Zero to Hero” with Website Revamp

Got a website you’re not entirely happy with? Worse still, your customers aren’t entirely happy with it either. They’re not converting – and they’re not really visiting anymore.  Here’s the thing, a poorly designed website can kill your conversions, and your whole company. The importance of a website for any business can’t and shouldn’t be… Continue Reading How to go from “Zero to Hero” with Website Revamp

Personalization trends and challenges: are you doing it right?

This is the year of personalization! Just like last year, and… well, it may seem like every year is “the…Read blog postabout:Personalization trends and challenges: are you doing it right? The post Personalization trends and challenges: are you doing it right? appeared first on WiderFunnel Conversion Optimization. Powered by WPeMatico

Design Systems Are About Relationships

Design Systems Are About Relationships Design Systems Are About Relationships Ryan DeBeasi 2019-10-07T12:30:59+02:00 2019-10-07T19:34:23+00:00 Design systems can be incredibly helpful. They provide reusable elements and guidelines for building a consistent “look and feel” across products. As a result, users can take what they learned from one product and apply it to another. Similarly, teams can… Continue Reading Design Systems Are About Relationships

Less is More: Why Providing Your Customers with Fewer Options Will Increase Your eCommerce Sales

You know the drill: You arrive home after a long workday, curl up onto your couch, and turn on Netflix to find a movie or show to lose yourself in. You end up spending what feels like hours browsing and reading various synopses, but still can’t decide what to watch. By now, it’s late, so… Continue Reading Less is More: Why Providing Your Customers with Fewer Options Will Increase Your eCommerce Sales