Website Heatmap – A Look Into the Cons and How to Overcome Them.

What is a Website Heatmap? Website heatmap is a tool that graphically represents data on how various pages of your website are performing. It records user activity on web pages and presents them using colors on the generated heatmap. The use of website heatmaps usually entails employing a hot-to-cold color or warm-to-cool scheme where the… Continue Reading Website Heatmap – A Look Into the Cons and How to Overcome Them.

Jan 2020 Round-up: IKEA testing everything, Dell testing digital experiences, Starbucks has an innovation lab, and a list of major companies hiring for experimentation!

Welcome back for the first 2020 edition of the Widerfunnel Experimentation News Round-Up! I’ve compiled a list of top news/blog…Read blog postabout:Jan 2020 Round-up: IKEA testing everything, Dell testing digital experiences, Starbucks has an innovation lab, and a list of major companies hiring for experimentation! The post Jan 2020 Round-up: IKEA testing everything, Dell testing… Continue Reading Jan 2020 Round-up: IKEA testing everything, Dell testing digital experiences, Starbucks has an innovation lab, and a list of major companies hiring for experimentation!

Behavioral Targeting – An Important Tool in a Marketer’s Arsenal!

Over the past decade, marketers have heavily advocated the use of contextual targeting (placing ads where “best-fit” potential customers are likely to browse) to get more visitors aboard and convert them into buyers with a subsequent repeat purchase. But with the advent of web-tracking technology, behavioral targeting has overridden contextual targeting by the margin. In… Continue Reading Behavioral Targeting – An Important Tool in a Marketer’s Arsenal!

A Step-By-Step Guide to Increasing Revenue at Every Stage in Your Buyer Journey

Last year, ecommerce accounted for 10 percent of retail sales in the U.S., according to Statista. By 2021, it’s expected to rise to nearly 14 percent.  More and more, U.S. shoppers are turning to the internet to make their purchases. An optimized ecommerce site is your opportunity to get as much of the market share… Continue Reading A Step-By-Step Guide to Increasing Revenue at Every Stage in Your Buyer Journey

November ’19: Digital Campaigning, Facebook’s Guide for Embracing Experimentation, Breaking Down the Barriers to Innovation, and more!

Welcome back to another edition of the Widerfunnel Experimentation News Roundup! These are the headlines that caught our attention over…Read blog postabout:November ’19: Digital Campaigning, Facebook’s Guide for Embracing Experimentation, Breaking Down the Barriers to Innovation, and more! The post November ’19: Digital Campaigning, Facebook’s Guide for Embracing Experimentation, Breaking Down the Barriers to Innovation,… Continue Reading November ’19: Digital Campaigning, Facebook’s Guide for Embracing Experimentation, Breaking Down the Barriers to Innovation, and more!

Meet “Inclusive Components”, A New Printed Book By Heydon Pickering

Meet “Inclusive Components”, A New Printed Book By Heydon Pickering Meet “Inclusive Components”, A New Printed Book By Heydon Pickering Vitaly Friedman 2019-11-07T12:30:00+00:00 2019-11-07T19:35:57+00:00 The web is full of interfaces that leave people out. Of course, it’s not designers’ malicious intent or developers’ lack of empathy that bring us there. It’s just really difficult to… Continue Reading Meet “Inclusive Components”, A New Printed Book By Heydon Pickering

How to go from “Zero to Hero” with Website Revamp

Got a website you’re not entirely happy with? Worse still, your customers aren’t entirely happy with it either. They’re not converting – and they’re not really visiting anymore.  Here’s the thing, a poorly designed website can kill your conversions, and your whole company. The importance of a website for any business can’t and shouldn’t be… Continue Reading How to go from “Zero to Hero” with Website Revamp