2019 is the year when personalization took concrete steps to break out from ‘hype’ and found its calling in marketing deployments across B2B and B2C with equal vigor. Even you, dear reader, inadvertently have been a part of personalization experiments every time you login to Netflix to binge upon that web series you finally found… Continue Reading Deliver Personalized Recommendations The Amazon-&-Netflix Way!
The smallest design changes can sometimes have the biggest impact on your conversion rates. And sometimes the most popular fads will actually backfire horrendously on your site (I’m looking at you, infinite scroll). The only way to know for sure is to A/B test those changes to see what resonates with your website visitors and… Continue Reading Best Practices and Pro Tips for Using An A/B Testing Tool
Media and the ways we engage with it are constantly evolving. The way we discover new media, the way we…Read blog postabout:The future of media and entertainment: Tackling digital transformation through experimentation The post The future of media and entertainment: Tackling digital transformation through experimentation appeared first on WiderFunnel Conversion Optimization. Powered by WPeMatico
Web Accessibility In Context Web Accessibility In Context Be Birchall 2019-06-07T12:00:59+02:00 2019-06-07T19:35:20+00:00 Haben Girma, disability rights advocate and Harvard Law’s first deafblind graduate, made the following statement in her keynote address at the AccessU digital accessibility conference last month: “I define disability as an opportunity for innovation.” She charmed and impressed the audience, telling us… Continue Reading Web Accessibility In Context
Given the level of competition in the iOS and Android app stores, creating a unique and personalized experience for each individual user is becoming a meaningful differentiator for app creators. Personalization when implemented well, can help businesses achieve better user engagement, increase retention, and allow app owners to build a more individual relationship with their… Continue Reading 4 Leading Techniques to Design Personalized Apps
In January, I shared a post on Crazy Egg’s new priority as a company: our mission is to help you get better at paying attention to the people visiting your website, so you can improve their experience. We believe (and have seen firsthand) the undeniable downstream impact of placing the focus on paying attention. Paying… Continue Reading Why Aren’t You A/B Testing Ways to Improve Your Website?
Although this is just one success story, it demonstrates how drastically you can change outcomes when business needs are translated…Read blog postabout:How we boosted conversion by translating a business problem into a human need: A story from the CommonBond team The post How we boosted conversion by translating a business problem into a human need:… Continue Reading How we boosted conversion by translating a business problem into a human need: A story from the CommonBond team
Why Mason And Front-End As A Service Will Be A Game Changer For Product Development Why Mason And Front-End As A Service Will Be A Game Changer For Product Development Suzanne Scacca 2019-05-07T12:30:59+02:00 2019-05-07T19:56:42+00:00 (This is a sponsored article.) Take a look around at the apps and software you interact with on a regular basis.… Continue Reading Why Mason And Front-End As A Service Will Be A Game Changer For Product Development
*Note: This post has been recently updated. A/B testing is not what it used to be in the past when businesses only focused on sustaining themselves in the market. This trend has changed in the last few years and the focus has shifted from merely sustaining to improving conversions through testing. Every business that has… Continue Reading 15+ Free A/B Split Testing Resources
It goes without saying that social media is a very powerful tool that every business and entrepreneur should use to their advantage. According to MarketingCharts, 2 out of 3 US adults use social media on a weekly basis. While there are many social media platforms, 68% of US adults use Facebook. And roughly three-quarters of… Continue Reading 6 Effective Ways To Drive Sales With Social Media In 2019
The bottom line here is: If you’re working to become a customer-obsessed brand, part of that process has to be…Read blog postabout:Tactics for capturing voice of customer and building delightful digital experiences The post Tactics for capturing voice of customer and building delightful digital experiences appeared first on WiderFunnel Conversion Optimization. Powered by WPeMatico
It’s 2019, and the talk around conversion optimization being essential is now dated. If you’re in any way responsible for improving conversions on a digital property, chances are, you would already have a conversion optimization program up and running. It’s a lever you just can’t do without. However, no one’s talking about what comes after… Continue Reading [eBook] The Advanced Guide To Scaling A Conversion Optimization Program
You have a formidable task ahead of you. How can you make it so that all of your prospective customers really, really hate your website and in turn, despise your company? Why would you want to do that? Isn’t there a competition going on? When you look on the internet, it sure seems like it.… Continue Reading 6 Ways to Make Your Prospects HATE Your Website
Company: Envoy Industry: Software; Technology Business Model: Lead generation Experimentation Champion: Michele Pendergast, Head of Demand Generation Business Need: Short-term:…Read blog postabout:How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth The post How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth appeared first on WiderFunnel Conversion Optimization. Powered by… Continue Reading How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth