An Enterprise Approach to Content Management

Today’s enterprises must effectively and efficiently deliver, manage, measure, and archive content. Robust content management capability is critical. But there are myriad systems on the market. How does one choose the right set of tools, and what needs to be considered in the process? Read the full article at MarketingProfs Powered by WPeMatico

Seven Tips for Building a Video Marketing Campaign

Video is getting hotter by the day, becoming the most popular of mediums for content marketing, and marketing in general. If you’re considering using video, here are seven tips to help you build a solid video marketing campaign. Read the full article at MarketingProfs Powered by WPeMatico

The Ultimate SEO Checklist [Infographic]

Wouldn’t it be useful if you had a checklist to make sure your search engine optimization (SEO) is Web-worthy in 2019? You do now… Check out this comprehensive infographic. Read the full article at MarketingProfs Powered by WPeMatico

The Most Annoying Things About Brands’ Content

What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content, in general? Adobe surveyed 1,000 US consumers and found the answers to those questions. Read the full article at MarketingProfs Powered by WPeMatico

Applying Effective Email Marketing to Assist Your Customer’s Journey

Email is neither the first nor the last touch-point between customers and brands. From awareness to decision, email enables your brand to build reputation as a trusted industry leader and showcase the benefits of your product or service. Email helps establish and nurture relationships, build trust and, ultimately, encourage visits to your website that lead… Continue Reading Applying Effective Email Marketing to Assist Your Customer’s Journey