The Ultimate SEO Checklist [Infographic]

Wouldn’t it be useful if you had a checklist to make sure your search engine optimization (SEO) is Web-worthy in 2019? You do now… Check out this comprehensive infographic. Read the full article at MarketingProfs Powered by WPeMatico

The Most Annoying Things About Brands’ Content

What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content, in general? Adobe surveyed 1,000 US consumers and found the answers to those questions. Read the full article at MarketingProfs Powered by WPeMatico

Applying Effective Email Marketing to Assist Your Customer’s Journey

Email is neither the first nor the last touch-point between customers and brands. From awareness to decision, email enables your brand to build reputation as a trusted industry leader and showcase the benefits of your product or service. Email helps establish and nurture relationships, build trust and, ultimately, encourage visits to your website that lead… Continue Reading Applying Effective Email Marketing to Assist Your Customer’s Journey

How to Ensure Compliance for Companywide Content

Compliance protocols and processes need to meet C-suite expectations, but they also need to be flexible and responsive enough for front-line employees to be quick, creative, and, of course, compliant. Read the full article at MarketingProfs Powered by WPeMatico

Why Testimonials Are B2B Companies’ Most Important Marketing Tool

B2B companies know how to talk-up their products or services, emphasizing how efficient and cost-effective they are. But customers don’t want marketing spiel: They want balanced and unbiased information and insight from people they can relate to. You can make sure that’s what they get. Read the full article at MarketingProfs Powered by WPeMatico