Google’s updated SERP snippet length: What should be your SEO strategy now?

On December 1st, 2017, Barry Schwartz reported on Search Engine Land that Google had officially confirmed a change to how it displays text snippets in Google’s Search Engine Results Pages (SERPs). Barry wrote, “A Google spokesperson told us: ‘We recently made a change to provide more descriptive and useful snippets, to help people better understand how… Continue Reading Google’s updated SERP snippet length: What should be your SEO strategy now?

The Right Way to Do SEO [Flowchart]

Does SEO really have to be so complicated? Sometimes, maybe yes, but asking yourself some basic questions can often lead you on a path to SEO success. See where you land on this flowchart. Read the full article at MarketingProfs Powered by WPeMatico

How to Discover Featured Snippet Opportunities – Whiteboard Friday

Posted by BritneyMuller Winning featured snippets is one of the best ways to get visibility on page one of Google’s SERPs. It’s a competitive environment, though, and there are tons of specific considerations when it comes to increasing your chances of earning that spot. Today’s Whiteboard Friday, number one of an upcoming three-part series, is… Continue Reading How to Discover Featured Snippet Opportunities – Whiteboard Friday

How ​to​ ​Create a​ ​Webinar from Scratch in 10 Simple Steps

Over the years, I have noticed growth in the use of webinars to engage a B2B audience. In fact, a Content Marketing Institute study found that 58 percent of B2B marketers implement webinars in their content marketing strategy. This is no surprise, since webinars can be very engaging, and they’re not very expensive to create or… Continue Reading How ​to​ ​Create a​ ​Webinar from Scratch in 10 Simple Steps

To innovate or advance digital transformation, look outside your industry

My good friend and journalist Dan Tynan wrote two exceptional pieces on digital transformation in Adweek, “5 Steps for Digitally Transforming Your Marketing to Be More Responsive to Customer Needs” and “Why Old-School Brands Like Gap Need to Learn New Tricks to Survive in the Digital Age.” If you’re not in marketing, please don’t stop… Continue Reading To innovate or advance digital transformation, look outside your industry

ClickZ Buyers Guide | Bid management platform review: Kenshoo

Search Engine Watch sister publication ClickZ recently launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the martech landscape to help our readers make better decisions about vendors. The first in the series is dedicated to bid management platforms. With more than $90 billion spent on paid search in 2017, these software… Continue Reading ClickZ Buyers Guide | Bid management platform review: Kenshoo

To ensure stability, Facebook will “help” Nigeria with its upcoming general elections

Facebook will be helping Nigeria with its upcoming 2019 presidential elections. This comes after a team from Facebook, led by Ebele Okobi (Facebook’s Public Policy Director for Afrika) visited and met with Nigeria’s Independent National Electoral Commission (INEC) to explore various ways in which they could work together on voter education and engaging citizens ahead of the 2019… Continue Reading To ensure stability, Facebook will “help” Nigeria with its upcoming general elections

AI Weekly: Virtual assistant competition is more complicated than you think

OPINION: We’re nearing the end of the beginning for the battle among virtual assistants in the U.S. With the launch of the HomePod, Apple joins Google, Amazon, and Microsoft in having a smart speaker available at all times to answer queries and perform actions. But the market for intelligent virtual assistants is far more complex… Continue Reading AI Weekly: Virtual assistant competition is more complicated than you think

Facebook News Updates, Why Messenger Marketing Is Growing & More: The Social Scoop 2/15/18

Facebook has sure been in the news a lot lately. Here’s a roundup of several topics that have caught my attention in the past week or so… The scary Wired magazine cover of Zuck with a very bruised face (artist’s photo-illustration). Yikes. It’s a super long article, revealing insights from 51 current and former Facebook employees that paints a… Continue Reading Facebook News Updates, Why Messenger Marketing Is Growing & More: The Social Scoop 2/15/18