Carlos Gil explains why employee advocacy and social media are key to a brand’s success, and he shares insights from his new book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI. Read the full article at MarketingProfs Powered by WPeMatico
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Discord today announced it’s premiering its own internal livestreaming feature, appropriately titled Go Live. It’s essentially a very small video stream where a few friends can comment on your gameplay — but it sounds like a fun alternative to other livestreaming services. Go Live lets Discord users broadcast their gameplay over a voice chat channel… Continue Reading Discord launches its own mini-livestreaming service
In a newly published research paper, scientists describe a framework — FAIRY — that aims to bring transparency to social media feeds.Read More Powered by WPeMatico
In the 21st century, social media is the new king of marketing. It’s no longer effective or efficient to spend money reaching out to consumers, especially young ones, without establishing a presence on social media. That’s where the people are, so that’s where you need to go. The internet also makes it easier than ever… Continue Reading 3 Ways to Track Your Social Media Metrics Easily
Do you want to create superfans for your business? Wondering how to develop the kind of connected community that elevated your brand? To explore how to develop superfans who will gladly evangelize anything for you and your business, I interview Pat Flynn. Pat is an active keynote speaker and host of the popular Smart Passive… Continue Reading How to Develop Superfans Who Gladly Evangelize for You
The company has faced much criticism from many over their handling of misinformation on their platform. Facebook’s plan to resolve it? Work with outlets to license headlines and article previews. Read more here. Read more… More about Tech, News, Facebook, Mashable Video, and Social Media Powered by WPeMatico
The White House is contemplating issuing an executive order that would widen its attack on the operations of social media companies. The White House has prepared an executive order called “Protecting Americans from Online Censorship” that would give the Federal Communications Commission oversight of how Facebook, Twitter and other tech companies monitor and manage their… Continue Reading Reports say White House has drafted an order putting the FCC in charge of monitoring social media
As marketers, we love to use fancy words to describe the things we do (and we also like to change ‘em up a lot). Content isn’t long-lasting, it’s evergreen. You don’t need a marketing funnel, you need a flywheel. And don’t even get us started on growth hacking. But as buzzwords come and go, you’re… Continue Reading What Is a Squeeze Page, Anyways? (With 4 High-Converting Examples)
Weekend Favs August 10 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The… Continue Reading Weekend Favs August 10
(This article was originally published in the MarketingExperiments email newsletter.) What if you were eating at your favorite restaurant and a stranger sitting at the next table over strikes up a conversation with you; FIVE minutes later, he has invited you to vacation with his family in a cabin in the Ozarks? Odd. That’s probably what you’d… Continue Reading The 21 Psychological Elements that Power Effective Web Design (Part 3)
The post Digital Marketing News: Google’s Playable SERP Podcasts & New Unified Analytics, B2B Video Completion Rate Study & More appeared first on Online Marketing Blog – TopRank®. Powered by WPeMatico
On the B2B side of content marketing, content managers, copywriters, designers, and anyone involved in the content creation process might feel creatively handcuffed. After all, doesn’t B2B call for a mostly dry, professional, and —let’s face it, boring—tone? After all, you’re mostly talking about facts, figures, features, and putting an emphasis on business benefits. You’re… Continue Reading How to Find the Right Voice and Tone and Work with Your Brand’s Style Guide
Artificial intelligence has been trending upward for years now. In fact, according to Google Trends, the search term piqued back in January 2018. AI is being used for all different types of applications and technology. In the past, I’ve covered the marketing skills you need to survive in the age of AI. That’s because marketers… Continue Reading The Future of Web Design: Artificial Intelligence
Overwhelmed? Anxious? Stressed out? Yeah, there’s a lot of that going around. Daily life is difficult enough. And when you… Continue Reading The post The Copyblogger Guide to Managing Your Professional Overwhelm appeared first on Copyblogger. Powered by WPeMatico
You’ve been told that it’s not what you know; it’s who you know. That’s almost true. It’s who you know that you maintain good relationships with that matters most. Warm contacts, not just contacts. Years ago, my friend and boss at the time Jeff Pulver told me, “You live or die by your database.” I’ve… Continue Reading It’s Not Who You Know