Why Your Company Needs to Understand Memes

This picture is my 13 year old son’s recent project. He printed out the Sunday funnies (we don’t get a newspaper so he went online and found some to print). Then, he chopped up each panel and sliced out each bit of dialog. Finally, he mixed them all up at random to make his own comics to see if anything unexpectedly funny would come of it. It was funny enough. The idea comes (roughly) from “Garfield without Garfield” and other remixes of old comics tropes.

Your Company Probably Doesn’t Pay A Lot of Attention to Memes

Shortly after Barack Obama became US President, a lot of politicians and corporations decided to take social media a lot more seriously. Before then, it was “that thing kids do.” Afterwards, I was hired by some of the biggest companies in the world (Coke, Disney, Pepsi, GM, Microsoft, and so on) to talk about how these tools could drive better human interactions.

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