The Weekly Measure: Rock ‘n’ Roll Content, SEO Horror Stories & Cluster Content

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

Content Marketing

content-rock-monster

7 Types of Content That Will Rock Your Inner Monster

– Vertical Measures

 

Check out the best types of content that will rock your inner monster, and generate the best results for your business – regardless of your industry!

How to Get Ranked and Read With the Topic Cluster Content Model

– Content Marketing Institute

 

Create content that Google loves and build a library of useful content for your audience with the topic clusters model.



content-cluster-model

Search Engine Optimization



seo-website-performance

13 of the Best SEO Tools for Auditing and Monitoring Website Performance

– HubSpot

 

Learn about 13 tools that can help you easily optimize your website for search engines and boost your organic traffic this year.

19 SEO Horror Stories That Will Scare the Hell Out of You

– Link Assistant

 

In this post, 19 SEO experts share about the most terrifying SEO horror stories that they had ever faced in their career.



seo-horror-stories

Paid Media



ppc-work-together

How Should PPC and SEO Work Together to Gain Visibility?

– Search Engine Watch

 

Although it sounds easy in principle, getting PPC and SEO to work together effectively is generally a key challenge. Here are some of the common struggles and solutions.

Google Smart Shopping: Everything You Need to Know

– WordStream

 

Smart Shopping is one of Google’s newest campaign types, and uses machine learning to not only reduce the amount of manhours needed to optimize campaigns. Learn all about it in this post.



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Social Media



social-multiple-instagram

How to Manage Multiple Instagram Accounts: A Step-by-Step Guide

– Hootsuite

 

Did you know that it’s possible to add and manage multiple Instagram accounts within the app? Learn how to take advantage of this time-saving feature.

Twitter Releases Data on Usage Trends Since the Change to 280 Characters

– Social Media Today

 

What does Twitter’s data say about the change to the 280 characters? Find out in Social Media Today’s recent post.



social-280-twitter-data

Link Building



How to Execute a Link Building Strategy

– Vertical Measures

 

Link building success is dependent on creating a great plan and then following through. Find out what it takes to execute a great link building strategy.

Building Links with Great Content

– Moz

 

Moz explores the visual inter-linking matrix of media sources that drive content and the connectivity among these news syndication networks.



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The post The Weekly Measure: Rock ‘n’ Roll Content, SEO Horror Stories & Cluster Content appeared first on Vertical Measures.

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