The Weekly Measure: Reputation Management, Superhero Storytelling & WordPress Errors

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

What’s New at VM?



DV-Awareness-Staff

Breaking the Cycle: Vertical Measures Joins Domestic Violence Awareness Month

– Vertical Measures

 

Find out how the Vertical Measures team joined forces with Domestic Shelters and The Sojourners Center to kick off Domestic Violence Awareness Month in 2018.

Content Marketing



superhero-storytelling

Brands Often Overlook This Superhero of Storytelling

– Content Marketing Institute

 

Comics aren’t just WHAM and KAPOW! They’re a storytelling superpower tapped by brands from pharmaceuticals to airlines.

20 Digital Marketing Blogs That Allow Guest Posts

– Search Engine Journal

 

Want to build your personal brand? Here are 20 digital marketing blogs that accept guest posts, and tips on how to pitch your story to them.



Search Engine Optimization

seo-need-to-know

Domain Authority: The Ranking Factor Every SEO Should Know About

– HubSpot

 

Even though you can’t optimize your website and content for all of Google’s 200 ranking factors, you can still optimize for one of the search engine’s most important ones — domain authority. Here’s how to do it.

How WordPress errors can negatively affect your SEO

– Search Engine Watch

 

An overview of the most common WordPress errors, what they are, and how they negatively affect SEO: 404 not found, 500 internal server, 502 bad gateway, 504…



wordpress-error

Paid Media



multi-strategy

How to Start a Paid Media Multi-Channel Strategy

– Search Engine Journal

 

Stop neglecting your paid media multi-channel strategy! Do these five simple things to better coordinate your paid media efforts across multiple channels.

Google Sheets Query Function Need-to-Knows For PPC

– PPC Hero

 

The best instrument for building PPC reports is Google Sheets query function. I will cover some of the most important initial items to learn when starting out.



google-sheet

Social Media



social-media-law

Is Your Brand Breaking the Law on Social Media?

– Content Marketing Institute

 

A hashtag or social share doesn’t give a brand legal permission to use someone else’s content. Here’s what you need to know.

LinkedIn is Improving Sponsored Content to Generate Higher-Quality Clicks

– Search Engine Journal

 

LinkedIn is working on a series of changes to sponsored content that are designed to generate more actionable clicks.

linkedin-quality

Lead Nurture



reputation-management

Influence Purchasing Decisions with Reputation Management

– Vertical Measures

 

Reputation management originated as a PR term, but as social media has grown, your brand’s online reputation heavily influences customer’s buying decisions.

3 Sure-Fire Tactics to Attract More Leads

– Search Engine Land

 

Are your marketing efforts not getting you the type or results you want? Then check out these 3 sure-fire tactics to improve your lead generation efforts.



better-leads



blog

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The post The Weekly Measure: Reputation Management, Superhero Storytelling & WordPress Errors appeared first on Vertical Measures.

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