Split Testing: Everything You Need to Know Before Running Split Tests

split-testing-introduction

There’s a lot of confusion in the marketing world about split testing, A/B testing, multivariate testing, and the like. What you need to know is that all of these different types of tests prove fundamental to any marketing plan’s success. The enemy of every marketer is the assumption. If you assume your audience will respond to one thing, you discount the potential for something else to work even better. That’s dangerous in our hyper-competitive climate. The good news is that, if you’re able to learn how to run split-tests effectively, you’ll be well on your way to ensuring your content,…

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