3 Tips for a Productive Approach to Email

Back in 2006 Merlin Mann created a series of posts on the 43 Folders blog called Inbox Zero. I am sure most of you have heard this term, but from chatting with bloggers at conferences and meet ups, most bloggers have misinterpreted the key philosophy behind Inbox Zero. Contrary to popular belief, the “Zero” doesn’t refer…

New gTLDs are Like Used Cars

There may be a couple exceptions which prove the rule, but new TLDs are generally an awful investment for everyone except the registry operator. Here is the short version… Imagine registering a domain for $10, building a business on it, and then learning the renewal fee will increase to hundreds of $ a year.— Elliot…

Three reasons for companies to consider using .brand TLDs

On February 28, 2017, ClickZ Intelligence presented the webinar ‘Still using .com? Here’s why 50% of all Fortune 500 companies are about to use .brand’ in association with Neustar. This article has been adapted from a post originally published on our sister website ClickZ. When asked why they were investigating the possibilities of .brand domains, more…

Search in Pics: Android ice sculpture, AMP team & cloud balloons

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google line: Source: Instagram Google cloud balloons: Source: Twitter Google… Please visit Search Engine Land for…

7 Emotional Triggers to Hook Your Subscribers

Over the years, I’ve managed the creation and analytics of nine email newsletters, each with over 1,000 subscribers, with varying success. An average engagement rate has never been good enough for me. Through trial and error, all-nighters spent on A/B testing, and strategy building, I’ve created a more-or-less accurate picture of what works and what doesn’t.…

Snapchat fumbles Marie Curie tribute on International Women’s Day

Snapchat’s attempt to make users look like a brilliant woman fell flat thanks to fake eyelashes. As part of International Women’s Day, apps everywhere are celebrating the contributions women have made to the world. Facebook is hosting a 24-hour livestream with female leaders; Google has a Doodle highlighting famous women; and Tinder is giving $100…

Facebook’s video strategy nets 1,055% higher share rate than YouTube

EXCLUSIVE: Native video is becoming hugely important. With 25 percent of U.S. users adopting an ad blocker last year, native content is how marketers are avoiding the cut. And native video is one of the reasons influencer marketing and user-generated content has become so important. In a study released today by social media analytics company Quintly  — that took in data…

Online vs. Offline Marketing: An Infographic

Your business needs to attract customers, as well as build a loyal fan and follower base. As you would expect with the digital world, there are many online avenues and channels your business can utilize to reach its audience. Offline marketing has, until recently, been given poor press. You would think that in the digital…

How to Use Facebook to Market Your Products

Do you have products to sell? Have you tried using Facebook ads to promote your products? To find out how to market products via Facebook, I interview Steve Chou. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and…