A guide to the standard reports in Google Analytics: Real-time reports

Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns. However, to a newcomer to Google Analytics, the array of different reports available can seem a little overwhelming. Once you’ve got Google Analytics set up for your… Continue Reading A guide to the standard reports in Google Analytics: Real-time reports

Master Multichannel Marketing With Facebook Ads

Chances are, your ads’ reach extends beyond a single platform. In fact, for most businesses, a multichannel digital marketing strategy—also referred to as a “cross-platform” strategy— is the key to success. Your website, organic search rankings, paid search, paid social, partner programs, email nurture programs, and maybe even live reads on your prospects’ favorite podcasts… Continue Reading Master Multichannel Marketing With Facebook Ads

ClickZ Buyers Guide | Bid management platform review: Acquisio

Search Engine Watch sister publication ClickZ recently launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the martech landscape to help our readers make better decisions about vendors. The first in the series is dedicated to bid management platforms. With more than $90 billion spent on paid search… Continue Reading ClickZ Buyers Guide | Bid management platform review: Acquisio

When DIY Blogging isn’t for You: 5 Alternatives to Self-Hosted WordPress

Here on ProBlogger, we’ve always recommended self-hosted WordPress (aka WordPress.org) as the very best platform for blogging. And with good reason. Many of the world’s largest blogs and websites run on self-hosted WordPress. Thousands of plugins and themes are available – many for free, although there are lots of premium options too. And a self-hosted… Continue Reading When DIY Blogging isn’t for You: 5 Alternatives to Self-Hosted WordPress

How To Pitch: Hemispheres

Circulation: 11 million Frequency: Monthly Background: Although our electronic devices offer quite a bit of entertainment options at 35,000 feet, United Airlines travelers have the option of unplugging from their phones and tablets and digging into stories on the pages of Hemispheres magazine. This in-flight publication can be found in United Airlines airport lounges as…… Continue Reading How To Pitch: Hemispheres

How To Use The Comparison Game To Your Advantage Instead Of Just Feeling Like A Piece of Sh*t

It’s natural to compare yourself to others, but we want to teach you how to interrupt that pattern and use that habit to propel your business further and deeper into the results you actually want. Does your social media feed leave you feeling jealous, doubtful, isolated and unworthy, rather than inspired, motivated and connected? Often… Continue Reading How To Use The Comparison Game To Your Advantage Instead Of Just Feeling Like A Piece of Sh*t