Three major developments that will shape multi-channel marketing in 2017

How have the events of 2016 affected your advertising spend? Take our 10-minute survey to benchmark your performance against competitors – and enter our prize draw to win £100 in Amazon vouchers. With the huge range of different marketing channels available to marketers today, it’s more critical than ever to have a marketing strategy that…

3 Deep Lessons Learned From Joining a Business Course

On November 19, 2013, I became a member of the entrepreneurial training site, Fizzle. I wish I could remember the specific moment when I chose to join or what it was exactly that inspired me to take the leap, but the truth is I was on a learning feeding frenzy at that point. I was taking courses,…

How to Monetise Your Influence Type: Micro-influencers

Welcome to the next post in our series on monetising your influence type. Last time we looked at Platform-Specific Superstars – a small percentage of all influencers. This time we’re going to take a look at the other end of the spectrum. Most of us fit into the category of “micro-influencer”, and it can be…

15 Industry Experts Share Their #1 Email List Building Tactic

Raise your hand if list building is on the top of your to-do list.  Email marketing helps you build relationships, grow your community and drive traffic to your website again and again. It’s a non-negotiable for the modern marketer. And our industry friends agree: We asked 15 of them to share the number one list building tactic that…

A New MailChimp Record: 1.5 Billion Emails on Black Friday

Everyone knows that Black Friday and Cyber Monday are big days for sending email, but for our deliverability team, the planning starts much earlier in the year. Way back in July, we started provisioning 500 new IPs and 3 new routing servers to ensure we had the stability and delivery speed to make it through those days.…

Adding Art to Words: How emojis can brighten up your emails

We’ve all felt proud of email campaigns we’ve sent, whether because they’ve had phenomenal open rates, spurred strong sales, or simply looked great. What we’ve never considered, though, is that some of those campaigns may have actually contained works of art.  But now that New York’s Museum of Modern Art (MoMA) has acquired the original…

How to Market Effectively with Infographics

Infographics offer a highly visual solution for sharing dense pieces of data. No one likes reading through a bland list of numbers, but an infographic can make the same information instantly understandable by making clear and familiar connections. Marketing with infographics is a great approach that will help you reach new audiences, but it’s important…

Facebook Forms Partnership to Create Affordable Housing in Silicon Valley

Facebook is doing its part to help create affordable housing in communities near its headquarters in Menlo Park, Calif. Vice president for public policy and communications Elliot Schrage announced in a Newsroom post Friday that Facebook formed a partnership with community groups, philanthropies and other companies, and the social network made an initial $20 million contribution to…

12 Proven Ways to Convert With Overlays [FREE EBOOK]

90-97% of visitors to your website won’t convert. I know… a little piece of my soul dies every time I think about it, too. [Queue Morgan Freeman narrator voice] But not all hope is lost. Marketers everywhere are using overlays to get more conversions from their existing website traffic — without running more campaigns, increasing…

Weekend Favs November 26

Weekend Favs November 26 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The…

Social Media Ecommerce: The Complete Guide to Social Shopping

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Consumers today are online, they’re mobile and they’re very social. And don’t think brands haven’t noticed the shift. Many businesses…

5 Crucial Values for Global Brand CMOs

The opening line to the Executive Summary of recently released research by The CMO Club, in partnership with Oracle Marketing Cloud, says it all: “There used to be a time when a given brand that was based in a given country only had to deal with the challenges of marketing their brand in that country.…

10 Kick-Ass Cyber Monday & Holiday Deals for Digital Marketers

Digital marketers everywhere—especially our friends in the B2C marketing world—have spent the last weeks and months perfecting their marketing strategies for the holiday season. Now that the most wonderful time of the year is officially here, we want to make sure our fellow marketers don’t miss out on deals that can help them perfect their…