Capitalizing on Marketing Knowledge: How to Monetize Your Expertise

Today’s knowledge economy and accentuation of how important lifelong learning is have interesting implications for businesses – in terms of both possibilities and challenges. On the one hand, both you and the employees of your business certainly have the kind of knowledge about the industry you work in that is unavailable to those who have… Continue Reading Capitalizing on Marketing Knowledge: How to Monetize Your Expertise

Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly – Whiteboard Friday

Posted by randfish Your rankings have dropped and you don’t know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It’s an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday,… Continue Reading Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly – Whiteboard Friday

Recommended Marketing Podcasts: Week of February 5

Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge. Every week, I’ll be sharing with you some of the best marketing podcasts around, spanning the whole marketing landscape. Whether you’re new to podcasts… Continue Reading Recommended Marketing Podcasts: Week of February 5

How to get started with Facebook advertising: A step-by-step guide

Organic success on Facebook may have become harder for brands in the past few years – and will become all the more so with the upcoming change to its News Feed – but the same doesn’t necessarily apply to its paid advertising options. Facebook has seriously invested in presenting a large number of options for marketers and business… Continue Reading How to get started with Facebook advertising: A step-by-step guide

Instagram alerts people when you screenshot their Stories, here’s how to stop it

Forget about taking screenshots when creeping on your friends’ Instagram Stories: the Facebook subsidiary is making changes to its app – and it will now notify users whenever someone has screengrabbed their Stories. When you take a screenshot of a story, Instagram now snitches on you by placing a star-shaped icon next to your handle.… Continue Reading Instagram alerts people when you screenshot their Stories, here’s how to stop it

AI Weekly: Can tech platforms police themselves in a deepfake-filled future?

In recent days, companies like Twitter, Reddit, PornHub, and Discord have taken a stand against deepfakes, videos generated with machine learning to graft the face of one person onto the body of another person. The name and practice were popularized in recent months in subreddit communities where users put the heads of actresses like Scarlett Johansson and Gal… Continue Reading AI Weekly: Can tech platforms police themselves in a deepfake-filled future?

L.L. Bean ends legendary lifetime return policy, and of course social media is to blame

Congratulations, internet! We’ve ruined another glorious thing. On Friday, beloved cozy and outdoors-y things retailer L.L. Bean announced that it would end its famed lifetime return policy. And social media is at least in part to blame. “What we have seen, and it has come to the point where we had to act upon it,… Continue Reading L.L. Bean ends legendary lifetime return policy, and of course social media is to blame

YouTube will remove ads and downgrade discoverability of channels posting offensive videos

 After barring Logan Paul earlier today from serving ads on his video channel, YouTube has now announced a more formal and wider set of sanctions it’s prepared to level on any creator that starts to post videos that are harmful to viewers, others in the YouTube community, or advertisers. As it has done with Paul… Continue Reading YouTube will remove ads and downgrade discoverability of channels posting offensive videos