PPC Advertising Hack: Super-Targeted Live Chat Prompts

How do I get potential customers to engage on my site? If you’re trying to run a business online, this is a critically important question to answer—especially if you’re running any sort of pay-per-click (PPC) advertising. Clicks and site traffic simply aren’t enough. If you want your business to succeed, you need conversions and sales.…

A/B testing during the holidays: Risks and rewards

Reading Time: 6 minutes Are you considering running A/B tests this holiday season? Testing during the holidays may seem like a good idea — after all, a seasonal spike in traffic can help complete a test quickly — but it is important to understand how these results might be skewed. When you wait til the…

How search and email acquisition campaigns benefit both channels

Search and email are good marketing partners because they make each other more productive. Add a layer of “big data,” and you have a firm foundation for digital marketing success. Take email acquisition, for example. Instead of just going it alone, email and search teams should partner up on PPC ads to build email acquisition.…

How to Make Your Emails Stand Out This Holiday Season

With all of the hard work you put into creating the merriest holiday email campaigns, you want nothing more than to see them succeed. (If only Santa’s workshop included a team that could help you write, design and send holiday emails…) But with all of the other holiday promotions flooding your subscribers’ inboxes, it can become…

Instagram introduces Live video and disappearing messages

After Instagram copied Snapchat and then differentiated itself by adding Boomerangs, mentions, and URLs, now the company is at it again. Starting today, the company is rolling out ephemeral Live video and messages. The first is arguably the most interesting addition, and brings one of Facebook’s big features to the photo sharing app. When you’re creating…

Google releases Featured Photos screen saver for Mac

Google today announced that it has come out with a new Mac screen saver that displays certain photos that people share publicly on Google+. Previously these kinds of photos have been available as a backdrop on the Chromecast and other devices, but now they’re available for use on Apple’s desktop operating system. Recently Google released…

Falling in Love With Measurement

Why aren’t more marketers measuring their campaigns?  If Marketing and Measurement had a relationship status in today’s mobile-first world, it would be: “It’s complicated.” They’ve been sitting at the same table at lunch, there’s been some small talk in the hall … but they haven’t really gotten comfortable together. Which is a shame, because these…

Showcasing MailChimp Customers Through Our Sponsorships

We love helping people tell their stories, and we love finding creative projects to support. So when we have an opportunity to do both, that’s even better. Our customers’ stories are inspiring, weird, and often really funny. That’s why we put them front and center in some of our favorite publications. Crimetown Gimlet Media makes amazing…

Inclusive marketing: the need to remove binary data

Last week Metro Bank became the first financial institution to offer a gender neutral option for both its staff and customers. The move was made in response to an interview with a Scottish teenager who couldn’t open a bank account because they didn’t identify as either male or female, which was a required question on the…

Looking Back: 2015 Holiday Email Volume

If you think you get a lot of email each day, it’s because you do. Research shows that in 2016, an estimated 215 billion emails are sent daily, an increase of 5 percent over the previous year. On any given day, the average email user receives approximately 123 emails in his or her inbox.  At VerticalResponse,…

A Data-Driven Culture and Insights-Driven Marketing: Strategic Practices from Billion Dollar Brands

Understanding a few key cross-functional relationships can greatly impact your retail Acquisition, Conversion and Retention efforts. Valuable strategies and tactics come to light when information is shared among your key commerce-driven teams that should include, but not be limited to, Marketing, Merchandising, Buying, Planning, Operations and Design. Your business is fueled by a number of…