How MailChimp’s Onboarding Has Evolved

Every year, we onboard about 200 people, which is no easy feat. That’s why I helped create what is now MailChimp’s onboarding program. As a result, gone are the days when a new hire would be dropped off at their desk and left to their own accord. When the program started, I was the only…

SMS and Email: The Hidden Value of Multichannel Subscribers

The numbers speak for themselves: two-thirds of consumers shop in more than one channel – and those that do have a 30% higher lifetime value. It makes sense that multichannel shoppers are going to be your most valuable, but did you know they are also your most active and engaged? We studied over 1.4 million…

Ghost Button Design: Is This Really Still A Thing (And Why)?

For such a small design element, buttons sure are a complicated one to tackle. It makes sense, what with call-to-action buttons serving as the next step in your visitors’ path to conversion. Mess that up and you might as well say “bye-bye” to business. Though we have a good understanding of the types of button…

What Is Knowledge Commerce?

The monetization of the process you use to share your knowledge. Benjamin Franklin once said, “An investment in knowledge pays the best interest.” Even with the passing of years, this quote hasn’t lost its meaning. But what if you could create a business entirely out of your knowledge? Would the returns be significantly higher? The…

Our top 7 blog posts of 2017

Build the most effective personalization strategy: A 4-step roadmap Along with “artificial intelligence”, “personalization” has been a hot topic among…Read blog postabout:Our top 7 blog posts of 2017 The post Our top 7 blog posts of 2017 appeared first on WiderFunnel Conversion Optimization. Powered by WPeMatico

230: How a Blog Helped Grow My Voice Coaching Business

How a Blog Helped Grow a Voice Coaching Business In our continuing series of blogger stories I’m handing the podcast over to you, our listeners, to tell your stories and tips of starting and growing your blogs. This series started in episode 221, and is helping us launch our new (and completely free) ‘Start a…

How we Doubled an Email List in 7 Days

Are you feeling down about the low numbers on your email list? Have you ever wondered how you could really accelerate its growth? Perhaps all it takes is a mindset shift. That’s what we did recently on a separate website we run and it had HUGE results. First of all, you already know how important…

4 Reasons Why You Should Start a Blog in 2018

At a recent Christmas party a friend asked me a series of rapid-fire questions about blogging. “Do you think I should start a blog in 2018? Or have I missed the boat with blogging? If blogging is still relevant, how could it benefit me? I guess I’m trying to work out… why should I start…